Ford Joins Race for Israel Auto Tech

Ford is the latest carmaker hoping to mine the automotive technology talent burgeoning in Israel with the opening of a new research center in Tel Aviv.

Alliance partners Renault and Nissan have already opened the doors on a technology innovation laboratory in the city rapidly becoming the focus for advances in connectivity, sensors and cyber-security. Now the American automaker is opening its Ford Research Center to serve as a research hub augmenting Ford’s global Research and Advanced Engineering team.

The center, opened by Bill Ford, hopes to cement the brand’s reputation in the modern digital smart world. It will include a vehicle laboratory to support proof of concept efforts and AI work conducted by its SAIPS algorithm subsidiary team.

Ford says it has been working with local companies and partners in Israel’s tech community for many years. “We recognize the importance of being in one of the world’s leading innovation communities and ecosystems,” said Bill. “This new center is not only an expansion of our existing research and innovation centers but provides an opportunity to join a growing innovation community in Israel.”

The center joins Ford’s global network of research centers, including Aachen, Germany, Nanjing, China and Dearborn, US.

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