Ford Europe: “People are becoming more dependent on staying connected all the time”

Ford Europe: “People are becoming more dependent on staying connected all the time”

What does your company do?

Our telematics and navigation team conducts research in various areas related mostly to infotainment, connectivity, and digital map content. As a result, we directly support a wide range of activities within comfort, eco-driving, and active safety.

How do you differentiate your offerings from your competitors?

We innovate by researching new technologies and bringing them to our next-generation vehicles. In order to do this, we try to balance pure research activities, which might be a bit far away in the product line, with advanced concepts that could be part of the next product cycle.

2010 has been a year of recovery. What services or trends have been integral to this throughout the industry?

I think it is quite clear that the mobile market is going through a lifting. Smart phones are gaining popularity, and people are becoming more dependent on staying connected all the time. We expect this integration to become more of a standard feature in the upcoming years.

What industry milestone have you recently achieved?

Having released the ADASIS v2 specification in July was an important milestone for our team. This was not just a document, but also implementing a prototype test bed and making sure that it is feasible for an eventual series production.

Which trends will impact the industry the most in the coming years and why?
As digital maps get better and better, the use of digital map content for ADAS applications is gaining a lot of momentum. This will have an impact throughout the driving experience, from comfort to active safety and accident prevention.

How integral is Telematics Munich to the European telematics market?

It is an excellent way to stay up-to-date on what others are doing and showing our views. The success of certain technologies is only possible if everyone jumps on board, such as the case of ADASIS. And Telematics Munich is an excellent way to motivate others to get on the train.

Which gadgets, gizmos, or cars are on your current wish list?

I’d like to see devices that do what customers want to do, and not want vendors want. Companies usually want to differentiate their products, and they create similar versions of the same device but with mutually exclusive functionalities. This can be very irritating, because the consumer doesn’t like compromises. This view was, for example, clearly understood by Google with Android, because it allows the user to do what he wants. And ironically, this is exactly the reason why other vendors hate it. So to answer your question, I’d love to see a GPS-based training device for my bicycle that does everything I want. The technology is there, but no one makes such a device.

Julian Requejo will be speaking at Telematics Update's upcoming European flagship showTelematics Munich, which is taking place on November 3 & 4


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