Ford Deploys AI-Driven Platform for UBI Services

Ford is offering UBI services to US customers using AI driven data collection from CerebrumX.

The automotive data services and management platform has announced it will incorporate Ford connected vehicle data to support its data-driven UBI-as-a-service model for Insurers. This model claims to offer a quicker and more cost-effective implementation of UBI programs by using embedded telematics for eligible Ford and Lincoln connected vehicles.

For customers that opt-in, CerebrumX’s augmented deep Learning platform (ADLP) collects and analyses data directly from eligible Ford and Lincoln vehicles to generate a driver and a vehicle score with no additional hardware or apps needed. This score helps insurers better assess risk and build more accurate, personalized policies, such as pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD), to support safe driving and lower loss claims.

The UBI-as-a-Service model claims to be a one-stop solution making it easier for insurers to launch UBI programs that bundle automotive data, AI-powered scores and insights with handheld assistance in adherence to regulatory policies. CerebrumX says it accelerates the implementation of end-to-end services such as consent handling, integration of the driver score with existing generalized linear models (GLM), state filing services support, driver coaching and UBI performance evaluation.

Earlier this year, Ford rolled out its UBI services to consumers in Europe. Amy Graham, services marketing director at Ford, said: “By opting into usage-based insurance, Ford and Lincoln owners can be rewarded for their good driving habits with more personalized insurance offerings. CerebrumX’s platform creates another opportunity for Ford and Lincoln owners to achieve insurance benefits with their vehicle’s connectivity to help reduce their total cost of vehicle ownership.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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