Find your friends in real-time with Google Latitude


Once users opt in to Latitude, they can see the approximate location of family and friends who have decided to share their location.

Besides seeing friends' locations on a map, Latitude also enables users to be in touch directly via SMS, Google Talk, Gmail, or by updating their status messages.

Recognising the sensitivity of location data, Google has built fine-grained privacy controls into the application.

Everything about Latitude is opt-in. The user controls exactly who gets to see his location, and also decides what the location they see.

Users who don't want their location automatically detected can manually set a location for elsewhere; and different locations can be set for different friends.

Users can change the settings to show the best available location, a city-level location, or they can hide.

Latitude is currently available in 27 countries, and Google plans to add more soon.

According to Vic Gundotra, vice president of engineering on the Google mobile team, Latitude is available on Blackberry, S60, and Windows Mobile, and will be available on Android within a few days. Google also expects it will be coming to the iPhone, through Google Mobile App, very soon.

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