FCA Launches In-Car US Shopping

Fiat Chrysler Automobiles has launched its version of in-car shopping that allows ordering of products and services on-the-go.

The automaker’s Uconnect Market platform is similar to General Motors’ Marketplace and enables a range of shopping possibilities including ordering food, finding the nearest fuel station, achieve fuel discounts and making restaurant reservations. Drivers can also locate and pay for nearby parking and schedule service appointments at FCA US dealerships, all without having to reach for a physical credit card.

The lineup of brands participating in the Uconnect Market platform at launch includes Shell, Domino’s, Park Whiz and Yelp Reservations and services include:

  • Wallet: vehicle users can enroll a credit card for use with selected partners;
  • Service: access to national Mopar service offers, locating a certified service center and schedule service appointments;
  • Fuel: view a list of nearby fuel stations and authorize a fuel pump charge at participating Shell stations;
  • Food: use Yelp to display a list of nearby restaurants by category and make reservations;
  • Parking: find, book and pay for parking at garages across North America through ParkWhiz.

The platform will deploy in the second half of 2019 via an over-the-air (OTA) update for model-year 2019 and 2020 Chrysler, Dodge, Jeep and Ram brand vehicles equipped with connected services and the latest generation of 8.4-inch touchscreens. Alan D’Agostini, global head of connected services, FCA, said: “Our customers live busy lives and our goal with the Uconnect platform is to provide an advanced portfolio of services to make their daily drive more convenient, productive and enjoyable.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_



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