Europe News: Nissan and ONDAS Media sign satellite radio agreement

Europe News:  Nissan and ONDAS Media sign satellite radio agreement

ONDAS Media has entered into a commercial volume agreement to install Satellite Radio Receivers in Nissan and Infiniti vehicles across Europe.

“Satellite Radio has been hugely successful in the US and we believe that European consumers will also be attracted to the programming diversity, continuous coverage and superior sound quality that ONDAS Media is developing,” confirms Larry Haddad, general manager of product strategy & planning for Nissan Europe.

According to Dave Krueger, chief operating officer at ONDAS, the partnership team is already in the development phase for the radios and a significant amount of work has been completed to date.

“The radios in Nissan vehicles will be the most advanced in the marketplace and will be capable of receiving hundreds of channels of audio programming as well as a suite of data services,” says Krueger. “This definitive agreement brings ONDAS Media's total number of pre-sold, factory-installed satellite radios beyond the one million mark and is another milestone in our plan to bring our unique content offering to European consumers by 2011.”

Through its fully integrated, digital satellite transmission network, ONDAS will provide digital entertainment in all key European languages to 240 million vehicles and up to 600 million European inhabitants on the move 24 hours a day, 7 days a week.

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