Elektrobit expands support for Microsoft auto platform

Elektrobit expands support for Microsoft auto platform

Demonstrated at EB's exhibit at the 9th annual Telematics Detroit 2009 conference (June 2-3 at the Rock Financial Showplace in Novi), Microsoft Live Search for Devices enables Internet-based searches through a mobile device. EB street director navigation technology converts search results into routable destinations that are plotted directly onto a navigation map.

Using a wireless link such as a Bluetooth-connected cell phone, Microsoft's Live Search function combined with EB's software solution provides an integrated Internet-connected navigation system for use in cars and light trucks, according to Artur Seidel, vice president of EB's Automotive Software Business for the Americas.

Seidel noted that EB is an experienced Microsoft Auto solutions provider with in-depth knowledge of the company's automotive software platform.

The highly successful Ford SYNC program in North America and the Fiat Auto Group's Blue&Me in Europe and South America are powered by Microsoft Auto. EB has contributed to both projects.

"Based on these positive experiences, we now are supporting the current release of Microsoft Auto with new software solutions," Seidel said. "In addition to providing an on-board navigation solution for Microsoft Auto, EB street director software integrates seamlessly with Microsoft Live Search for Devices to provide up-to-date search results instead of a static point-of-interest database."

Greg Baribault, director of product management for Microsoft's Automotive Business Unit, noted: "As the use of the Microsoft Auto platform continues to grow, so has the demand for technology partners that can deliver innovative applications and services. We are glad to see EB, as a member of the Microsoft Auto partner program, providing an advanced and highly customisable navigation solution that also takes advantage of the Microsoft Live Search feature. With the 'connected' vehicle becoming a reality, such integration is crucial for the next generation of in-vehicle software applications."

EB street director is a white-label navigation software solution targeted at the automotive and consumer electronics market. The software is modular in structure and supports multiple operating systems. It can be used in different device classes spanning from wireless devices such as mobile internet devices (MIDs) and mobile phones to personal navigation devices (PNDs) and in-dash navigation systems for the automotive industry.

The architecture of the EB street director software also has open interfaces and allows OEMs to integrate their own applications and services, as well as those of third-party suppliers.

Martin Schleicher, director of Products & Platforms Infotainment at EB Automotive Software, noted that Microsoft Live Search for Devices on Microsoft Auto will be demonstrated at EB's exhibit (Booth No. 51) at Telematics Detroit 2009 at the Rock Financial Showplace in Novi, Michigan.


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