Charging Concerns Biggest US EV Adoption Barriers

A survey has found charging capacity and possible paucity of charging infrastructure are the two biggest deterrents to potential US purchasers of electric vehicles.

Capgemini has published its Cars Online Trends Study which found 84% of respondents said they would be concerned about the “battery capacity/range” of EVs when buying a new car. 83% said they would also be worried about “availability of charging stations”. The survey also found a certain level of consumer dissatisfaction with information available to them about EV tech, with 32% of respondents saying they would feel “unsure whether they would use slow, fast, or rapid charging” if they were to buy an EV.

It also revealed some ignorance among car-buyers about how buying domestic EV chargers is a separate process to buying the cars themselves. 40% of respondents said they expected to be able to buy a domestic charger alongside an EV, while 39% said they’d expect the automaker to assume responsibility for the charger’s installation, when neither of these scenarios is the case.

Capgemini is thus recommending automakers provide more and better information about EVs to consumers and retailers. Mathew Desmond, the consultancy’s principal automotive domain specialist, warned if automakers did “not quickly take steps to address the consumer pain points revealed in this study then either rival[s] … or new entrants from other industries will capitalize on future growth potential”.


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