CES News: MSN Direct delivers content via HD radio

CES News: MSN Direct delivers content via HD radio

Microsoft and Clear Channel Radio are collaborating to build a nationwide data delivery service using HD radio technology.

Branded MSN® Direct HD, the service is an extension of Microsoft’s existing MSN Direct service, which currently transmits information on a variety of topics to Smart Watches, weather stations, GPS navigation devices and small home appliances.

The expansion of MSN Direct to HD radio is part of Microsoft’s Smart Personal Objects Technology (SPOT) initiative. The companies will introduce opportunities for consumer electronics companies and automotive manufacturers to offer MSN Direct content in HD digital radio format on their devices in 2008.

According to Eric Lang, general manager of Microsoft’s SPOT business group, Clear Channel Radio is committed to the aggressive rollout of HD digital radio, and will help further extend the MSN Direct-enabled product category and the realisation of Microsoft’s vision of making everyday objects smarter through technology.

Clear Channel Radio currently offers HD digital radio primary broadcasts on more than 340 of its radio stations across the country, two thirds of which supply additional audio content via HD Radio multicasting.

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