Can-Am to Return as BEV Bikes

The famous dirt-racing motorcycle brand is coming back to the market but this time as full BEV models.

Its parent company, BRP, which currently markets four-wheel off-road vehicles under the name plate, has announced the iconic Can-Am brand is returning to mark the 50th anniversary of the brand’s creation. The first Can-Am motorcycle was introduced in 1973 and successfully reigned over motocross and endurance racing.

Now the brand hopes to recapture the spirit of adventure on the open roads and country trails. The company says riders can expect these electric motorcycles to be perfect for everyday commuting and, to stay true to the track and trail heritage of the brand, recreational on- and off-road riding. The first models of the complete lineup are expected to be available in mid-2024.

José Boisjoli, president and CEO of BRP, said: “With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric line-up to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts.”

— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_

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