BMW, Daimler Invest Over €1BN in Mobility JVs

BMW and Daimler are investing over €1BN in combining their mobility services.

The automakers have announced “up to 1,000 new jobs” will be created by the merged services, with Berlin being used as the base for them.

The joint ventures will be Share Now, a car-sharing service, Reach Now which combines ride-sharing and car-sharing, Charge Now, which offers access to an electric vehicle charging network, Free Now, a rebranded version of Daimler’s MyTaxi taxi-booking acquisition, and Park Now, which incorporates BMW’s existing Parkmobile service.

They claim that by merging their services in this way, they can “promise … safety and comfort”. BMW board chairman Harald Krüger said the services would merge “to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously and inter-connect with the other modes of transport”. He said it would allow them “to maximize our chances in a growing market, while sharing the investments”.

CEOs and CFOs have been appointed for the merged services.

 


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