BAC Expands Sales Reach of Mono Road Racer into US
British extreme sportscar maker, Briggs Automotive Company (BAC), is targeting the US market for its single-seat racer-for-the-road.
The company has announced the official unveiling its next-phase growth plans in North America following on from recently inaugurated facilities in Asia. Now plans three US locations in Philadelphia, Greenwich and Newport Beach.
BAC’s new locations will be operated in partnership with RDS Automotive Group in a multi-dealership agreement which will elevate the presence of the Mono range for the US market. The partnership hopes to provide an immersive customer experience at the sites and offer a touchpoint for future BAC owners as they collaborate with BAC’s design team in the company’s bespoke personalized process.
Chris Lockhart, BAC’s head of global sales, said: “The USA is already BAC’s largest primary global market. With the addition of these three new locations, the company will be able to meet increasing demand for the Mono range as well as BAC’s revered bespoke and one-of-a-kind craftsmanship customization services.”
— Paul Myles is a seasoned automotive journalist based in Europe. Follow him on Twitter @Paulmyles_
