Auto Tech Leaves a Third of UK Consumers Confused

Paul Myles

TU-Editor

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24th February 2020

A third of UK car owners do not use or understand the advanced technologies available in their modern connected vehicles.

That’s the finding of a study commissioned by The British Motor Show that intends to be a reflection of the British motor industry, which is hoping to become a global leader in cutting edge technology. The study suggests technologies including ADAS and infotainment platforms cause the biggest confusion with 35% of drivers remaining in the dark as to how to use them properly.

At the same time 20% of drivers say they use less than half of the technology in their cars and a further 10% say they understood less than a fifth of the services and simply concentrate on just driving.

The study says one of the main issues appears to be with a lack of explanation when customers first buy their cars, with 71% of drivers saying that they felt not enough information about the in-car tech was given to them by the dealer when they first bought the car. A worrying 25% of car owners said they were given no information whatsoever about what tech was on their cars and how they should use it.

The British Motor Show CEO, Andy Entwistle, said: “Pioneering tech will play a huge part at The British Motor Show 2020. We’ll have the innovators of the past, present and future all together in one location and provide show visitors with the opportunity to immerse themselves in all of the latest and greatest tech that the car industry has to offer.

“Our industry should be extremely proud of the technology it has and the show is the perfect opportunity to show it off, but it’s clear that consumers need greater understanding about just how technologically advanced cars are.” The show will be staged at Farnborough International Airport between August 20 and 23.

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_