Aston Martin Lagonda EV SUV to Break Cover

Aston Martin is following Jaguar Land Rover’s lead in revealing an all-terrain fully electric SUV at next month’s Geneva Motor Show.

Under its relaunched luxury brand Lagonda, the carmaker claims to be the world’s first luxury zero emissions brand, a claim that Volvo’s Polestar sub-brand and JLR may take issue with because, while the latter is not exclusively EV, its Jaguar i-Pace premium BEV is already on the market. Lagonda’s All-Terrain Vision Concept is the second model to follow its Vision Concept BEV that made its global debut at the show in 2018.

The car is being heralded as the British carmaker’s first production model boasting a “rakish design language that demonstrates the unique freedom afforded by Lagonda’s commitment to zero emission powertrain technologies”.

Andy Palmer, Aston Martin Lagonda president and group CEO, said: “Historically Geneva has always been good for us. The buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable, so it’s fantastic to return to the scene of such great success with another world debut. The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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