Asia News: Navigation device shipments to exceed 185m in 2012

Asia News:  Navigation device shipments to exceed 185m in 2012

ABI Research analyst Wang Tao says: "While buyers in regional Asian markets show distinct preferences in the kinds of devices they adopt, our research suggests that device connectivity and the integration of several functions will provide the best penetration as these markets evolve in the next five years."

In 2007, PND and GPS-enabled handset markets performed well, while in-car navigation device markets maintained stable growth.

A few Japanese companies, such as Sanyo, Clarion, and Alpine, launched PND production in Japan, and for the first time PNDs made inroads in the Japanese navigation market, achieving 700,000 shipments.

With LBS now deployed in Korea and China, GPS-enabled handsets are forecast to maintain a 137% compound annual growth rate in China and a 39.4% CAGR in Korea over the next five years.

After a long stagnant period, the Chinese navigation market began to boom in 2007, with more than 1.5 million shipments. This, says Tao, is due to lower prices. "Most Chinese consumers prefer devices that cost less than $350."

Without entertainment features, navigation devices are going to integrate more functions such as voice recognition and driving assistance.

"The introduction of new technologies will help lower-priced competitors to differentiate themselves," says Tao.

Navigation devices in Japan have been focused on navigation, infotainment and real-time information. But, over time, driver assistance functionality and interactivity will become the major differentiators in the Japanese market.


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