Appello delivers mobile navigation solution to Telenor
Telenor Navigation is a mobile mapping, search and navigation application that is fully integrated in the Telenor mobile service portfolio. It is offered to both consumer and business customers and is available on a wide range of mobile phone models from a variety of device manufacturers.
Customers can start the service directly on the mobile phone, on the Telenor website, via the customer care help desk or in retails shops. Telenor Navigation will also be pre-installed on several of Telenor's upcoming GPS enabled mobile phones.
"Looking at the bigger picture, we now see a clear trend that many mobile operators are taking control and establishing a strategic position on the navigation market," commented Leif Sundström, vice president & general manager of sales at Appello. "The rather diverse range of products that comes with the different device manufacturers' GPS devices is reducing the control and revenue potential for the mobile operators. Appello's offer and indirect business model helps the operators to create attractive services on their on own terms."
According to Tomas Olsson, Telenor's head of new product & businesses, the timing of the agreement couldn't be better, as the launch of the new navigation service coincides with many device manufacturers' introduction of GPS-enabled handsets.
Appello CEO Martin Svensson said that Appello is reinforcing its position as one of the strongest partner candidates for operators that wish to establish a position on the navigation market by creating their own offering, and will announce several new partnerships on the European market before the end of this year.
