America News: Networks In Motion reaches 1 million paid mobile phone navigation subscribers

Sharon

Sharon Gill

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7th May 2007

Networks In Motion recently exceeded one million paid users of its real-time navigation services on GPS-enabled mobile phones based on the company’s LBS NavBuilder™ platform.

Networks In Motion’s LBS platform delivers turn-by-turn, voice-prompted directions with auto-rerouting if a turn is missed, as well as local search of nearly 14 million POIs and detailed colour maps.

“Reaching one million paid subscribers in just over a year is a major milestone that shows consumers are choosing the convenience of GPS navigation on a device they already carry with them everyday,” said Doug Antone, president & CEO of Networks In Motion.

According to Chris Hazelton, senior analyst in IDC’s Mobile Device Technology & Trends program, both local search and turn-by-turn navigation will drive strong interest for GPS navigation on mobile phones over the next twelve months, posing the greatest threat to the PND market.

According to Frost & Sullivan, the total US LBS market will exceed $600 million by 2008.