America News: Ford reveals strategy for Ford Sync

America News: Ford reveals strategy for Ford Sync

Ford has confirmed that Ford Sync™ will be included as standard equipment on high-series models from Ford and Mercury, and optional on most other Ford, Lincoln and Mercury products.

According to Ford’s group vice president of North America marketing, sales & service, consumer reaction to Ford Sync has been extremely positive since the launch earlier this year.

Based on Microsoft Auto software, Ford Sync enables consumers to operate digital media players and Bluetooth-enabled mobile phones via voice commands or the vehicle's steering wheel or radio controls.

According to research firm IDC, the popularity of digital media players continues to grow. A 2006 survey revealed that nearly 25% of US households had at least one media player, and almost 60% of 18-24 year olds owned at least one.

Ford’s research indicates that more than 70% of new car buyers are now looking for the ability to use digital media players in their new cars.

According to the Consumer Electronics Association, there are more than 200 million mobile phones in the US, and the Bluetooth SIG says that around 70% of new mobile phones sold today are Bluetooth-enabled.

Ford Sync will be available on nearly all Ford, Lincoln and Mercury products within two years.


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