Alliance Bids to Electrify Uber in Europe

Renault and Nissan are aiming to electrify Uber’s European fleet in a bid to clean up the continent’s urban air quality.

Within their Alliance, they have signed a memorandum of understanding with the ride-hailing giant to provide its contractors on the Uber App with affordable BEVs in European markets, notably in the UK, France, the Netherlands and Portugal. It follows a pilot scheme between Nissan and Uber in the UK.

The agreement was announced as part of Uber’s pledge to become a zero-emission mobility platform. It says that by 2025, half of the miles driven on its platform across the European capital cities of Amsterdam, Berlin, Brussels, Lisbon, London, Madrid and Paris will be in BEVs. As a result, users should be able to select a zero-emission vehicle in cities representing 80% of its European business by the end of 2021.

Under the arrangement, the companies say they will focus on:

  • Offering drivers on the Uber App affordable access to Renault and Nissan BEVs;
  • Extending the UK pilot into France by the end of 2020;
  • Launching joint marketing and education plans to promote BEV offers and benefits to ride-hail drivers and offer test drives to allow them to experience the cars.

Gilles Normand, senior vice-president, electric vehicles and mobility services, Groupe Renault, said: “Today, we capitalize on our competitive advantage: an attractive EV-offer that contributes to large scale electric mobility roll-out. We have worked closely with local authorities over the past years to propose solutions to the growing challenges facing cities: transportation, decarbonization and air quality.”

— Paul Myles is a seasoned automotive journalist based in London. Follow him on Twitter @Paulmyles_

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