AI’s task: driver training for computer-driven cars

Arshia Gratiot is a founder of Third Space Auto, which is creating software that allows your car to learn who “you” are.
She used to work for mobile-phone maker Nokia, where the first thing staffers would say to a customer was, “So tell me about you.” That helped determine what kind of phone the customer needed, Gratiot says.
Nokia also spent a lot of time simplifying phones so users easily could access all of their technological features. “Automakers don’t do that with cars,” she said. This article first appeared in WardsAuto.