200+ Senior Navigation Experts, PNDs and OEMs Meet to Discuss Device Convergence and The Impact of Free Mobile Navigation

Leading figures from mobile carriers, automotive OEMs, software providers, PNDs and content providers convene in San Jose next year, to discuss the latest trends affecting the navigation and LBS ecosystem. Being run by the TheWhereBusiness on January 25-26, 2011, Navigation Strategies USA builds on 6 years of success and consistently attracts 200+ attendees.

Keynoting at the conference are the Head of Engineering, Local and Mapping for AOL, the Head of Technology for BMW, the Supervisor for Ford SYNC, the Head of Automotive for Nokia and the Chief Architect for Terminal Mode. With all these experts on hand, attendees are guaranteed to get a unique overview of the latest developments in navigation from all the major stakeholders.

These industry trailblazers will be joined by over 40 top speakers from such companies as Volkswagen, Panasonic, ALK, NDrive, NAVX, OpenStreetMap, Wikitude Drive, T-Mobile, Pandora and TomTom. Download the brochure will full conference information here. http://www.thewherebusiness.com/navigationusa/download-brochure.shtml?utm_source=TU&utm_medium=press%2Brelease&utm_campaign=Nav%2BUSA

With more OEM speakers at the conference than ever before, in-car navigation is a fundamental focus of the agenda, but mobile navigation is also a key component. As smartphone penetration continues to soar and Google Maps hits 100 million visitors per month, attendees of Navigation Strategies USA will have a unique forum to analyze the impact free mobile navigation on the wider navigation industry, and identify revenue-generating opportunities for the future.

As well as free mobile navigation, and in response to the launch of Terminal Mode earlier this year, a large portion of this year’s agenda will focus on the seamless integration of apps and content in the vehicle. Expert speakers from GM, Pandora, BMW and Panasonic will be talking about what services people will want in their car, alongside navigation, and discuss who’ll win control of this lucrative new market.

New additions for this year also include a session on eco-navigation and another on augmented reality. These new technologies will be discussed alongside old favourites such as traffic and the on-going device debate. Quite simply, no other event out there gives such a detailed, objective look at the maturing navigation market. To view the full agenda and list of speakers click here. http://www.thewherebusiness.com/navigationusa/agenda.shtml?utm_source=TU%2B&utm_medium=press%2Brelease&utm_campaign=Nav%2BUSA

By attending this well-established event attendees will be able to:

•Discover the revenue streams you need to succeed – traffic, social networking, local search, music and more
•Examine the effect that mass market smartphone adoption is having on navigation pricing, routes to market and the development of apps
•Analyze the business models and approaches to enable seamless phone-based apps and content integration with the vehicle
•Assess consumer's navigation device of choice and get advice on how to work with various Operating Systems and device manufactures

With such a large audience, made up of key decision-makers, Navigation Strategies USA offers delegates an unparalleled networking opportunity. Through ample networking breaks and a lively drinks reception it’s the best place to meet, network and do business with OEMs, mobile carriers and software providers – all intent on unleashing profits from navigation and navigation-compatible services.

Past attendee, Michael Bullock, VP Consumer Electronics of Intermap said of last year’s event “The networking opportunities are excellent and make this event very worthwhile”.

As navigation continues to evolve, smartphone penetration soars, community-generated data gains traction and the car emerges an app platform, the potential for navigation players to profit from the changing landscape is vast. Attend Navigation Strategies USA and find out how to make this evolution work for you and secure big time profits in the new age of navigation.

To view the full program and list of speakers click here to get the e-brochure http://www.thewherebusiness.com/navigationusa/download-brochure.shtml, or contact [email protected] for more information. To secure your seat at the event, click here to register now: https://secure.thewherebusiness.com/navigationusa/register.htm

Contact
Helen Raff
General Manager
TheWhereBusiness
Tel: +44 (0) 207 375 7582
Toll Free: +1 800 814 3456 ext. 7582
[email protected]

About TheWhereBusiness

TheWhereBusiness publishes news and organizes events for those involved in the navigation and location ecosystem. Through high-end B2B conferences, we connect people across the industry, provide market leading intelligence and enable companies to capitalise on emerging business opportunities in location-based services, navigation, geoweb, tracking and mobile advertising; basically, anything that involves location, context or maps! Through continuous independent research with hundreds of companies and dedicated journalists, our news portal keeps you one step ahead of an industry in flux, and our events provide key networking forums for the industry.