‘11 88 0’ launches free mobile local search and nav service based on amAze

‘11 88 0’ launches free mobile local search and nav service based on amAze

The application can be downloaded to a mobile phone from www.11880.com or directly from the phone via http://navi.11880.com.

The new service allows users to search for any business name in Germany in the comprehensive ‘11 88 0' database, view the search results on a detailed map and get voice guided directions to the required business with one click of a button.

The GPS receiver (either built into new phone models or an external GPS device connected via Bluetooth) will indicate the user's location along the route with clear turn-by-turn vocal and visual guidance to the destination via the shortest possible route.

The new service is based on LocatioNet's amAze service, which also includes hi-res satellite images (currently in few cities) and five-day weather forecasts.

The new service provides a useful mapping and local search tool even without the presence of a GPS, with user-friendly access to rich databases of maps, directories and weather, as well as the option to calculate best routes between any two points.

The ‘11 88 0' directory service currently covers Germany, while the mapping and navigation service covers Europe, North America, the Middle East, Australia, parts of Asia and South Africa, with wider coverage added constantly.

Based on the emerging ad-funded business model, the service is free of charge – although data charges may apply according to the data plan offered by the relevant mobile operator. Ad banners will be presented to users only during phone idle-time.

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