The official agenda for Telematics West Coast 2015 was the result of months of independent research, reflecting the latest trends, market activities and exciting growth in the connected content & services space.

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Day One Day Two

Day One


08:50-9:00 Introduction From TU-Automotive


09:00-9:25 Alleviating the Cost of Big Data

When will big data begin to pay its own way? Are automakers and their suppliers at a point now where they fully understand all of the opportunities and costs associated with exploiting big data?

  • Hear how OEMs are opening up access to car and driver data such as location, speed and engine diagnostics to allow for the creation of far more powerful and profitable apps
  • Look at how data can be effectively shared between OEMs, dealers and developers such as Ford’s Applink, without losing customer trust and ceding competitive advantage
  • Consider how pre-emptive servicing, targeted advertising and wider app ecosystems can offset the high cost of data management to ensure data is at the centre of connected car strategies

Jeffrey S. Hannah, Director, SBD North America

09:25-10:00 Automakers Become Service Providers

OEMs will always retain their traditional role of selling cars but new opportunities exist to interact more closely with customers. Look at how this applies to both old and new in-car tech.

  • Find out how OEMs are managing the increased interaction with consumers e.g. data subscriptions and OTA updates to drive loyalty and create lifetime customers
  • With cars reaching an average age of 11 years, is it viable to continue to support the IVI systems or will a cut-off point be necessary? We explore the experience and security angles
  • Discuss how OEMs are controlling OTA updates to strike a balance between ensuring business for dealers and creating a hassle free service experience for drivers

Moderator: David Taylor, CEO, Aupeo

Tim Nixon, Former CTO, OnStar
Sebastian Wedeniwski, CTO Global Automotive, IBM
Scott Kirchner, CTO Automotive Systems, Panasonic
Walter Buga, CEO, Arynga


10:00-10:25 The Buck Stops Here: Who Takes Responsibility For The Connected Car?

Who takes responsibility in an accident where the IVI system, ADAS, etc. and driver all played a part?

  • Hear whether 3rd party suppliers are ready to bear some of the responsibility for how their products are used or if the buck still stops with the OEM
  • Look at whether the driver of a car could ever be held responsible for the outcome of a decision to not share updates such as road status alerts or traffic warnings¬†
  • Learn how policy makers can ensure they are protecting the public while at the same time they are not stifling innovation with restrictive regulation

Bryant Walker Smith, Assistant Professor, University of South Carolina School of Law

Data Driven Services

10:55-11:20 Connectivity and Beyond

As heightened connectivity radically alters the abilities of the car we discuss what the future holds for data pacakges/bundles

  • Explore the limits of cellular connectivity, with data not available across the board (e.g. rural areas) and whether DSRC or caching data can fill the gap
  • Address the issue of bandwidth in high load situation such as traffic jams with technology that prioritizes critical messages over entertainment services
  • Future-proof your business for the tech of tomorrow (e.g. 5G) by investing in cloud infrastructures and removable modules today, thus managing costs and strategic headaches

Moderator: Eshwar Pittampalli, Director of Market Development, Open Mobile Alliance

Toshiro Muramatsu, Director - Vehicle Information Technology Division Silicon Valley, Nissan
Robert Gee, Head of Product Management, Software and Connected Solutions, Continental

11:20-11:45 Connected Journeys: Will our Smartphones Always Come With Us?

As consumers become ever more inseparable from their smartphones, is it inevitable that they will become the dominant smart device in the car?

  • Explore whether the phones we use to capture a wide variety of data about our everyday lives are as effective at capturing our journeys in the car
  • Learn how a mix of gamification, education and reward can be combined to deliver a truly engaging solution and leave the competitors in the dust
  • Discover who benefits the most from smartphone integration, can OEMs, Insurance and other players monetise it effectively?

Richard Barlow, Chief Executive Officer, Wejo

Innovation Showcase

11:45-12:10 Building an Ecosystem: Engaging with Automotive Start-Ups

There needs to be concerted effort in the industry to encourage more involvement from outside and build a stronger ecosystem that will allow for more innovation.

  • Explore how traditionally high barriers for entry into the automotive sector are being lowered through OEM outreach, greater standardisation and relaxing of patents
  • Hear whether OEMs are ready for the competition that will continue to rise from the new, mainly EV manufacturers being created in the heart of Silicon Valley
  • Look at how OEMs are filling knowledge gaps through involvement in incubators and start up competitions and learn why this is more effective and quicker than organic growth

Mark Platshon, Senior Advisor, BMW iVentures

12:10-12:35 Autotech Council Presents Start-Up Pitches and Competition

As the connected car space matures, OEMs and tier 1 have begun working with the Autotech Council to spot technology trends and engage with a new breed of automotive start-ups.

  • Hear from 5 hand-picked startups
  • Each has 5 minutes to spike your curiosity and win your vote!
  • Startups will be available for questions and live demos during the breaks
  • The audience picked winner to be announced at the final session of the day

Liz Kerton, Executive Director, Autotech Council


13:05-13:30 The Contextual Wave - Are You Ready?

Integrating AI into the Infotainment mix, can a more contextual experience be delivered through the combination of AI, content and voice?

  • Discover how the automotive world can learn from other industries to improve existing ways of interacting with your car such as voice control
  • Learn how the use of AI in the car enables a safer and more intuitive way to use in car services and reduce driver distraction
  • Autonomy isn't all about the drive systems, utilizing the same ethos to automate and contextualize IVI enables a much more seamless interaction between driver and car

Pavan Mathew, Senior Director, Automotive Content Service Strategy, Nuance
Brian Radloff, Director, Solutions Architect, Nuance


14:30-15:00 OTA: Defining the Future of Automotive

As OTA updates move closer to becoming the rule rather than the exception we look beyond the hype to learn the impact they are set to have across the automotive sector.

  • Build a robust, secure, and reliable OTA solution that ensures the reliability of vehicle software/firmware for the lifecycle of the vehicle
  • Debate how OTA is not only defining the future of the connected car but the wider automotive industry, including the role of the OEM and new business models
  • How crucial is it for an End-End OTA solution to be secure? Learn the requirements for an OTA security solution and identify the potential risks/concerns

Walter Buga, CEO, Arynga

15:00-15:30 Between A Rock and an OTA Update: How the Role of Dealers is Changing

Tackling the role of the dealer in the connected car ecosystem is becoming ever more pressing. With dealers seeing challenges rearing their heads, how are they going to continue to maintain their position?

  • Learn what is being done to offset dealers’ loss of control over software updates, such as navigation, and what other services, such as remote diagnostics, will fill the gap
  • Will dealers keep control of drive critical updates? Is a move towards an ‘Apple’ style ‘Auto Genius Bar’ to educate consumers about connected tech. inevitable?
  • Discuss whether the job of educating dealers falls on OEMs or themselves as services become more complex and knowledge becomes the key differentiator between dealerships

Moderator: Albert Gallegos, Director of International Affairs, NADA

Rich Shannon, Telematics Division Manager, Honda North America
Jason Schulz, Business Development and Partnerships Manager, Toyota
Rick Matz, Vertical Sales Manager, Insurance Telematics, Novatel Wireless


15:30-16:00 Communicating With Your Car: How HMI Impacts Usability

As the number of features on the dashboard increases how will drivers interact with all the new systems? Discuss whether we about to see the end of the traditional cockpit.

  • Find out the future prospects of the current HMI front runner - voice control - and balance against developments in other interaction methods such as, gesture control or HUD
  • The car speaks back. Explore the new technologies that will give the driver feedback on drive critical information (e.g. audio, haptic and visual signals)
  • Discuss how the trend towards greater autonomy will reduce the driver’s cognitive load and thus necessitate a different kind of HMI to keep them aware when relying on ADAS features

Christopher Heiser, CEO, Renovo


16:30-17:00 Standardisation: Commodification of the Infotainment?

Where do we draw the line – standardisation is vital to increase competition and innovation but should it remain invisible to consumers?

  • Now we have reached the end of the ‘pre-match analysis’ for Android Auto and CarPlay, decide whether they are fit to compete with embedded solutions and Mirrorlink
  • Explore whether the increased ability for smaller companies to compete in the automotive sector justifies the use of increased standardisation beyond wifi, Bluetooth, et al
  • Hear whether differentiation at the hardware level or through app experiences is enough or whether there is a risk of increasing homogeneity through 3rd party participation

Moderator: Robert Gee, Head of Product Management, Software and Connected Solutions, Continental

Rudolf Streif, System Architect Jaguar Land Rover
Frankie James, Managing Director, GM ASTVO, General Motors
Alan Ewing, President, CCC

17:00-17:25 The Convergence of Safety & Infotainment

Question where safety ends and IVI begins. Are we moving towards an integrated connected platform approach? 

  • Discover how OEMs can use data and analytics harvested from their connected platforms to communicate with drivers in times of emergency
  • Identify what new HMI elements are needed i.e. seat haptics, in order to allow IVI and safety services to complement each other in the cabin 
  • Putting a price on safety: With M2M/DSRC communications cheaper than high bandwidth IVI services – will OEMs bundle safety into connectivity packages as standard?

Alan Ewing, President, CCC

17:25-18:00 Let Me Infotain You: How Much Do We Need Streamed Into The Car?

The high expectations of the new generation of drivers are something that OEMs have not traditionally had to face. Do they have the expertise to keep up with standards set by consumer electronics?

  • Look at how hiring experts from different verticals such as MNOs and CE can help OEMs to exceed consumer expectations by offering a fresh perspective on IVI
  • Learn how OEMs can keep control over their brand by using a OEM/3rd party collaboration when smartphone based solutions like Google and Apple compete for share of mind
  • With the increasing autonomy of cars, question how far forward should OEMs be looking when developing new forms of infotainment now in preparation, such as HUDs

Moderator: Greg Basich, Senior Analyst - Global Automotive Practice, Strategy Analytics

Cason Grover, Senior Group Manager, Cross Carline Planning, Hyundai
Steffen Neumann, Portfolio Manager, Mercedes-Benz R&D North America
Jason Stinson, CTO, Renovo Motors

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Day One Day Two Top

Day Two


9:00-9:30 Moore’s Law on Wheels: Accelerating Development Cycles

IVI and drive systems are always going to run to different development cycles due, but how can OEMs minimise the disruption caused by this?

  • Cutting Edge Vs Legacy - Discover how automakers can utilize removable hardware in the dashboard as a means of keeping pace with CE competitors
  • Look at how to reduce pre market timelines by bringing the development cycles of tech and mech more in-line so OEMs can go to market with only the most up to date systems   
  • Balance the need for frequent upgrades against the automotive industry’s entrenched safety standards to create a product that satisfies consumers used to the CE experience

Richard Rowe, Software Development Manager, Jaguar Land Rover

09:30-10:00 Navigating the embedded/external mapping debate

There is currently no clear winner between in car navigation and mobile powered navigation systems. No-one has hit the sweet spot here yet of enabling all of the connected services while allowing basic navigation to function when there is no data.

  • Explore the beginnings of inbuilt navigation and how these systems have gotten to where they are today and why they have fallen behind their rivals
  • Look at how a mix of apps and embedded software such as HondaLink can allow OEMs to compete on a more level playing field
  • Consider the future, in the light of the recent purchase of HERE by the triumvirate of Audi, BMW and Daimler, is the tide turning in favour of the OEMs?

Rich Shannon, Telematics Division Manager, Honda North America


10:00-10:30 The Information Superhighway for Automotive Transformation

Big Data, the Internet of Anything (IoAT) and the Connected Car have created a new Information Superhighway that fundamentally changes the relationship between automakers and car buyers.

  • Look at how the feedback loop between OEM and consumer has closed since the advent of the connected car, increasing oversight of slumping sales, warranty expenses or recall info
  • Discover the myriad improvements this information can bring to automakers such as allowing them to incorporate diagnostic data into the design process
  • See how speed and accuracy in how automakers capture and understand data and apply it to exceed consumer expectations will become one of the key determinants of future success

Grant Bodley, General Manager, Global Manufacturing, Hortonworks


11:00-11:25 The Quantified Driver

Will OEMs take a leaf out of Google’s book and start looking at their customers as a product to be sold?

  • We have seen the rise of the ‘quantified self’ in wearable’s, now with increasing utilization of vehicle and driver data can OEMs effectively monetize the quantified driver?
  • Discuss how to monitor the level of real time feedback from 3rd parties to ensure minimal driver distraction and if an ad-blocker concept may be a solution
  • Is UBI the ultimate use case for the quantified driver? With insurers working ever closer with OEMs to leverage data are they blazing a trail for others in advertising and dealerships to follow?

Moderator: Robert Gee, Head of Product Management, Software and Connected Solutions, Continental

Rob Martin, Operations Director Octo
Brendan O'Brien, Chief Evangelist & Co-Founder, Aria
Toshiro Muramatsu, Director - Vehicle Information Technology Division Silicon Valley, Nissan

11:25-12:00 Privacy: Trust Me I’m an Automaker

We are witnessing an exponential growth in the volume of personal and vehicle data generated by the connected car. Explore how to create trust been the auto industry and drivers.

  • Sharing personal data is the norm for web services and tech such as Facebook and Google but represents a paradigm shift for car usage, how can this inertia be overcome?
  • Drivers have been voicing concerns about monitoring in the car, is allowing them to opt out of certain services (e.g. traffic updates) enough, or are more robust protections needed?
  • Privacy by design. Address the need to consider privacy laws at a system, process and product development level so that consumer data is protected

Gail Gottehrer, Partner, Axinn

12:00-12:35 Policy Considerations for the Connected Car Ecosystem

As motor vehicles continue to integrate innovative computer technologies, what public policy issues will confront the connected car ecosystem?

  • Discover the rapidly changing policy environment in the U.S. of which cybersecurity and privacy laws and regulations are just a part
  • Analyze the current legislative landscape in Washington and discover where in the agenda the connected car is sitting and just how important an issue it is
  • Discuss the fine line the government is treading between protecting peoples safety and enabling innovation and how to keep the balance

Moderator: Michael Spierto, Director of Federal Affairs, Alliance Of Automobile Manufacturers

Geoffrey Manne, Executive Director, International Center for Law & Economics (ICLE)
Alex Manning, Senior Government Relations Director, Arent Fox


12:35-13:00 State of Auto Hacking & AMA

As the number of features on the dashboard increases how will drivers interact with all the new systems? Discuss whether we about to see the end of the traditional cockpit.

  • Find out the future prospects of the current HMI front runner - voice control - and balance against developments in other interaction methods such as, gesture control or HUD
  • The car speaks back. Explore the new technologies that will give the driver feedback on drive critical information (e.g. audio, haptic and visual signals)
  • Discuss how the trend towards greater autonomy will reduce the driver's cognitive load and thus necessitate a different kind of HMI to keep them aware when relying on ADAS features

Craig Smith, CEO, Theia Labs


14:20-14:55 Cyber Security: Creating ‘Fortress Car’

With the threat of hacking and remote access to vehicles growing by the day, are OEMs doing enough to protect their consumers and systems?

  • Learn how to separate ‘drive-critical’ functions of the car (e.g. steering, brakes, acceleration) from infotainment features (e.g. nav, music, apps) to mitigate the threat of system failures
  • Compare the vulnerability of embedded software versus smartphone integration to discover if OEMs or MNOs need to develop safeguards to secure the connected car
  • Discuss whether the advantages of OTA updates (e.g. cost savings) and cloud storage (e.g. greater processing power) outweigh the vulnerabilities of ‘always-on’ connectivity

Moderator: Jeffrey S. Hannah, Director - North America, SBD

Robert Gee, Head of Product Management, Software and Connected Solutions, Continental
Joshua Corman, CTO, I Am The Cavalry
Mathew Solnik, Senior Security Researcher, Azimuth


14:55-15:30 Auto 2015: Industry and consumer perspective of the Self-enabling Vehicle

The ultimate deciders of the success or failure of any new development are the consumers. The only way to find out what they want is to ask them. IBM did that. 16,000 of them.

  • Understand what the 6 key self-enabling car concepts - self-integrating, -configuring, -learning, -healing, -driving and -socializing, mean for your company
  • Learn where the consumer enthusiasm for these 6 concepts lie through IBM's survey across 16 countries and what hear impact this will have on R&D spend on a global scale
  • Get an exclusive first look at the consumer data which will be released in January, 2016 to discover the key insights and give your company a head start for 2016

Ben Stanley, Global Automotive Research Lead, IBM

15:30-15:55 Trickle Down Theory: Data at the Speed of Sound

Get a front row seat to witness how North American Eagle and Microsoft are vying to break the land speed record by harnessing the power of the cloud to analyse gigabytes of data at the speed of sound.

Brandyn Bayes, Director of IT and Marketing, North American Eagle


Day One Day Two Top

If you are interested in Telematics West Coast 2016 please contact me on the below details:

Annie Reddaway

Annie Reddaway

Project Director
+1800 814 3459 x7221 (US)
+44 (0) 207 375 7221 (Global)

2015 Sponsors

Gold Sponsors

  • arynga
  • Hortonworks

Workshop Sponsors

  • Nuances
  • wejo


  • Octo
  • Aupeo
  • aria
  • NVTL