The Topics Defining the Auto Industry..

Automakers are making some big bets on the future: data, services, mobility, automation… tapping into innovation like never before as the race to define the auto landscape for the decades to come intensifies.

TU-Automotive West Coast (formerly Telematics West Coast) is the key forum for West Coast connected car and auto tech execs; bringing together over 200 experts to network and identify the crucial partnerships and the R&D innovations that will unlock the auto business models of tomorrow.

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Session just announced

BMW ReachNow Case Study

Details coming soon

Steve Banfield, CEO, ReachNow


TU-Automotive West Coast 2016 Agenda

Please note timings are subject to change.

Day One


8.50-9.00 Welcome from TU-Automotive

9:00am Unlocking New Automotive Revenue Streams

Uncover the new sources of revenue in our vehicles from now to the future as automotive adapts to new vehicle use-cases, consumer habits and the digital economy.

  • Realize the untapped income from existing resources, such as optimizing the data we already have to hand in vehicles, and define new high-value services
  • From “Metallurgy” to “Services” business model: Harness revenue streams from the car use, not only from the sale, and identify potential income from new mobility services
  • Re-envisage the role of the car in the future mobility economy in order to maximize the role of the automaker, including how to position the brand in this new paradigm

Sebastien Henot, Business Innovation Manager, Renault

9:30am BMW ReachNow Case Study

Details coming soon

Steve Banfield, CEO, ReachNow

10:00am Ready, Set, Innovate! (panel)

It's not Silicon Valley v Detroit, it's about shared learning and resources to set a faster pace of innovation. Explore the role of the west coast and R&D offices as a part of global strategy for automakers and their partners.

  • Going global: From technology to corporate culture, identify the role of R&D centers in informing global automotive strategy
  • Make & break: How OEM R&D centers can lead innovation. Structure your organization for open communication and faster implementation of new business models and technology
  • Agile development: Foster a culture of innovation in auto - transform OEMs into digital-first companies innovating at the speed of consumer electronics

John Suh, Executive Director, Hyundai Ventures
Adi Singh, Senior Scientist, Ford Motor Company
Evangelos SimoudisCo-Founder & Managing Director, Synapse Partners
Greg Basich, Senior Analyst, Strategy Analytics

10:45am Networking Break
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11:15am Moving from Concept to Reality (panel)

Get to grips with how to scale up from R&D to deliver realizable products and business models.

  • With so many pilots - which ones will last? Get the viewpoint on what the experts are thinking and to what extent to mitigate risks by investing in different services and models
  • The language gap: Assess how to communicate the value of new ideas and technologies to HQ so that it doesn’t get lost in translation
  • Scale to deliver: Discuss how to go from isolated concept or pilot to full scale roll out. Learn how to turn localized experiments, e.g. car sharing in condos, into global solutions

Michael Mikos, CFO, car2go N.A. LLC
Mike Harrigan, Senior Program Manager, Prospect Silicon Valley
Steve Banfield, CEO, BMW ReachNow
Philip Holleran, Enterprise Solutions Engineer, GitHub
Moderator: Kristen Hall-Geisler, Automotive Reporter, TechCrunch

12:00pm Mapping the Future of Automotive Infotainment and Autonomous Driving

Explore the role of high quality digital navigation and mapping in contributing to a better user experience as well as providing a key reference for self-driving vehicles.

  • Understand how navigation components such as maps, POIs, routing and traffic, can contribute to a personalized experience, whether embedded in the car or via smartphone
  • Leverage combined location-, car- and user-centric data, to feed back into UX, design, maintenance, and more. Convince users and partners of the value of this approach
  • Learn how maps will play a crucial role in localizing the vehicle and seeing beyond the vehicle’s sensor horizon, enabling more robust and accurate ADAS and autonomous driving systems

Frans de Rooij, Director Product Marketing, Automotive, TomTom

12:30pm Networking Lunch
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2:00pm It's Business Time! Making Mobility Pay (panel)

With the automaker model changing, explore how to create new monetizable services and revenue streams from new technology, use-cases and partnerships.

  • Identify new partners bringing in opportunities for B2B and B2C, e.g. sharing/ hailing companies to sell vehicles, tap into revenue and offer joint services
  • Tech Trojan Horse: Explore how new mobility companies can act as a catalyst for new tech and branding by introducing consumers to concepts, e.g. electrification and infotainment
  • Transactions: The next big money maker? Make the car the payment point to make services pay as you take a cut of transactions, while giving external brands visibility through your own
  • Sharing is Caring: Identify what the car can offer to the ecosystem, e.g. insurers, cities, and health and the new revenue streams this can open up, e.g. selling on contextual data

Sylvano Carrasco, Vice President Hardware & Telematics, Getaround
Akshay Anand, Manager, Commercial Insights, Kelley Blue Book
Roderick MacKenzie, Founder & CEO, Drive Time Metrics
Zoli Honig, CTO & Co-Founder, WaiveCar
Greg Basich, Senior Analyst, Strategy Analytics

2:45pm Selling the Tech-Centric Automobile

With current connected car features typically designed with the post sales consumer in mind, join David DiMeo as he explores new opportunities using current and future technologies to improve the pre sales process.

  • Gain insight into the work done at the Innovation Lab to accelerate the capture of future economic opportunities for Ford & its dealers through collaboration and innovation
  • Joined-up thinking; Capitalize on technologies developed for the consumer to help at the point of sale, including self-service test drives using car sharing tech and in-vehicle AI
  • Walk through the consumer lifecycle to identify the points at which tech such as VR and remote diagnostics improve the UX, plus how self-driving will affect the game for dealers!

David DiMeo, Director, Connected Car Innovations, FordDirect

3:15pm Networking Break

4:00pm Intelligence On Wheels: Connected, Cognitive And Autonomous

We're all familiar with the concept of Artificial sci-fi! Yet $33B is forecasted in global spend for cognitive applications in 2018. Understand what's possible today and several misconceptions about the effort and cost it will take to get there.

  • Building blocks: User-centric design. Understand the importance of starting with the needs of the end-user, whether a driver today or a passenger in a self-driving vehicle 
  • Personalization: Utilize cognitive learning to bring users exactly what they want from infotainment, preferences and drive settings, including intelligent predictive routing based on traffic and weather conditions
  • Data Monetization: Present real-time POI recommendations for products and services with real-time offers based on vehicle data 
  • Autonomous driving: Visualize what a world-class cognitive riding experience designed specifically for self-driving vehicles looks like

Sachin Lulla, Global Watson IoT for Auto Leader- GTM (Sales) & Application Development (AutoLab), IBM Watson

4:30pm Data Privacy and the Connected Car

Data is the new oil! But to what extent can we use it to enhance auto safety and convenience while protecting consumer privacy? Learn the latest information and policy to protect consumers and maintain trust..

  • Identify the new types of data being collected by the new sensors being built into cars, including sensitive data like geolocation, biometric, and behavioral informatoin
  • Understand what data is being collected and who manages the data and consumer relationship; automakers, insurers, marketers, law enforcement..? Map out your data’s journey and potential recipients
  • Guess Who! Explore what information could be used to identify a person, and how to de-identify data to defend privacy, plus important steps such as best practices and industry communication
  • What changes under new Federal guidance? Recent guidance released by the Department of Transportation will help accelerate deployment of autonomous vehicles on the roads—but what does it suggest companies should do around data privacy?

Lauren Smith, Policy Counsel, Future of Privacy Forum

5:00pm Networking Drinks Reception
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Day Two


09:00am Auto Meets Disruption; The Start-Up/OEM Relationship (panel)

“Start-up” is the word of the moment, but who should you be working with, and how? Get to grips with the rapid-fire world of start-ups and investing in success.

  • Identify the role start-ups should play in your strategy, whether filling a gap (e.g. tech, resources) or bringing an exciting new concept. See how to successfully find and integrate new companies
  • Key investment trends: Who, what, where, why? Automakers and their partners are making big bets, identify the trends and the reasoning behind the choice
  • Invest/ Incubate with speed: Start-ups and technology move fast, while auto typically moves slow. Capitalize on opportunity by engaging quickly - but not rashly

Alisyn Malek, Investment Manager, GM Ventures
Tony Cannestra, Director of Corporate Ventures, Denso International America
Sascha Simon, CEO, Driversiti
Richard Rowe MEng MIET, Collaboration Manager, Jaguar Land Rover Tech Incubator
Matthew Hall, Manager, Business Innovation, Mercedes-Benz Research and Development, NA.
Moderator: George Stepancich, CEO, Invisionate, LLC

09:45am Designing for New Mobility (panel)

Understand how vehicle design is changing with new technology as well as to facilitate new use cases and business models, while also gauging what will go from concept to the shop floor.

  • As OEMs enter the access economy, what features can be designed for vehicles with high usage and multiple users, incl. camera technology and personalization across vehicles?
  • From big passenger carriers to small, nimble vehicles, what concepts are being drawn up to adapt the car to modern mobility?
  • It’s not here yet, but autonomy will make huge changes to the way we spend time in our vehicles. Envision the digital cockpit and features of the future

Matt McElvolgue, Associate Creative Director, TEAGUE
Henry Bzeih, Managing Director, Kia Connected & Mobility, Kia
Michael Cottle, Vice President Sales and Business Development, RideCell
Moderator: Derek Viita, Senior Analyst, User Experience Practice, Strategy Analytics

10:30am Networking Break
Click here to access the conference presentations and audio


11:00am Partnering to Deliver Intelligent Mobility & Cities (panel)

Break down the smart city myths and identify the key technology, infrastructure and partnerships that will make the vehicle a vital part of the wider mobility ecosystem.

  • More than just auto: Build the relationships that will facilitate and advance projects, including V2X communications, as the industry needs to partner with cities, and more…
  • Look at the car as part of a wider transportation network, e.g. first/last mile solutions as well as a key data source, to identify opportunities for new products and revenue
  • Analyze how vehicle data can be shared with cities and other parties, incl. what data is useful and the optimum speed and volume, as the car gives back to the ecosystem

Carla Bailo, AVP - Mobility Research & Business Development, The Ohio State University
Dan Lukasik, Vice President, Parsons & Chair, ITS CaliforniaModerator:
Jörg Huser, CEO & CSO, Olympus Sky
Vishwas Shankar, Research Manager, Frost & Sullivan

11:45am The Recipe for Success in the Sharing Market

‘So you’ve decided to become a mobility business, what does that mean?’ Analyze automaker moves in the mobility market, and using the case study of car sharing, assess what works and what doesn’t.

  • Map out the different models for car/ride sharing, incl. peer to peer and free floating. Clarify terminology by seeing and which automaker brand is doing what
  • Picture different journey types to match up use-cases and demand to supply, by identifying which model suits the most number of users for ‘best fits’ in the overall mobility picture
  • Create stickiness and brand loyalty by providing the service most needed by the community and the right mix of options that fill the gap in the local mobility experience

Derek Viita, Senior Analyst, User Experience Practice, Strategy Analytics

12:15pm Autotech Council Presents Start-Up Pitches and Competition

As the connected car space matures, OEMs and tier 1 have begun working with the Autotech Council to spot technology trends and engage with a new breed of automotive start-ups.

  • Hear from hand-picked start-ups
  • Each has 7 minutes to spike your curiosity!
  • Start-ups will be available for questions and live demos during the breaks

Liz Kerton, Executive Director, Autotech Council
Roman Glukhovsky, VP Business Development, Driveway Software, Inc
Wei Yan, CEO/Co-Founder, Visual Threat
Tom Mitchell, Strategic Accounts Manager, Qumulo
Peter Yorke, CEO, Voyomotive

1:00pm Networking Break

2:30pm It’s Time to Think About Patents!

The auto industry is now a hotbed of innovation with huge opportunities for growth and new entrants, leading to risks and opportunities surrounding patents and other IP.

  • Understand patent risk, beyond the traditional risk of competitor suits, learn to deal with the coming tide of patent lawsuits as CE “patent trolls” turn their sights on the market
  • Explore the technology spaces within automotive which have seen an uptick in patent filings to understand what it will take for your organization to remain competitive
  • Get to grips with best practices and strategies in developing IP and building the best patent strategy. Learn about industry-wide initiatives that could mitigate the risk of patent wars

Richard Martinelli, Intellectual Property Attorney, Orrick
Christopher Broderick, Partner, Orrick

3:00pm Putting the Consumer at the Center of the IoT (panel)

The IoT is finding some tangible applications, but still needs definition. Identify partnerships, products and technologies to deliver an IoT that improves and offers value to the consumer.

  • Fridges to thermostats: Identify which crossover opportunities in the IoT are most useful to the driver (e.g. remote garage control) and concentrate efforts to deliver a great UX
  • Identify the partnerships that will enable a seamless IoT experience, and what data would be valuable to exchange from the consumer’s life to the vehicle, or vehicles to other industries
  • Building blocks: Learn how to connect to the IoT through networks and established APIs that allow OEMs and 3rd parties to design, develop and deploy their own IoT applications

Hakan Kostepen, Executive Director - Product Planning Strategy & Innovation, Panasonic Automotive Systems Company of America - Silicon Valley Center
Joel Hoffmann, Automotive Business Development Consultant, Open Mobile Alliance
Stefan Gudmundsson, Principal, Automotive Market Development, u-blox
Moderator: Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

Click here to access the conference presentations and audio

If you are interested in TU-Automotive West Coast 2017 please contact me on the below details:

Annie Reddaway

Annie Reddaway

Project Director
+1 877 331 2547 (US)
+44 (0) 203 869 6720 (Global)

2016 Sponsors & Exhibitors

Workshop Sponsor

  • TomTom

Coffee Break Sponsor

  • Olympus Sky

Badge Sponsor

  • GitHub


  • u-blox