The Defining Topics in the Connected Car in 2015
The official agenda for Telematics West Coast 2015 is the result of months of independent research, reflecting the latest trends, market activities and exciting growth in the connected content & services space.
When will big data begin to pay its own way? Are automakers and their suppliers at a point now where they fully understand all of the opportunities and costs associated with exploiting big data?
- Hear how OEMs are opening up access to car and driver data such as location, speed and engine diagnostics to allow for the creation of far more powerful and profitable apps
- Look at how data can be effectively shared between OEMs, dealers and developers such as Ford’s Applink, without losing customer trust and ceding competitive advantage
- Consider how pre-emptive servicing, targeted advertising and wider app ecosystems can offset the high cost of data management to ensure data is at the centre of connected car strategies
IVI and drive systems are always going to run to different development cycles due, but how can OEMs minimise the disruption caused by this?
- Cutting Edge Vs Legacy - Discover how automakers can utilize removable hardware in the dashboard as a means of keeping pace with CE competitors
- Look at how to reduce pre market timelines by bringing the development cycles of tech and mech more in-line so OEMs can go to market with only the most up to date systems
- Balance the need for frequent upgrades against the automotive industry’s entrenched safety standards to create a product that satisfies consumers used to the CE experience
Over The Air & Cloud
Get a front row seat to witness how North American Eagle and Microsoft are vying to break the land speed record by harnessing the power of the cloud to analyse gigabytes of data at the speed of sound.
OEMs will always retain their traditional role of selling cars but new opportunities exist to interact more closely with customers. Look at how this applies to both old and new in-car tech.
- Find out how OEMs are managing the increased interaction with consumers e.g. data subscriptions and OTA updates to drive loyalty and create lifetime customers
- With cars reaching an average age of 11 years, is it viable to continue to support the IVI systems or will a cut-off point be necessary? We explore the experience and security angles
- Discuss how OEMs are controlling OTA updates to strike a balance between ensuring business for dealers and creating a hassle free service experience for drivers
Tom Gebhardt, President & COO, Panasonic Automotive
Sebastian Wedeniwski, CTO Global Automotive, IBM
Klaus Busse, Vice President Interior Design, FiatChrysler Automobiles
Moderator: David Taylor, CEO, Aupeo
The high expectations of the new generation of drivers are something that OEMs have not traditionally had to face. Do they have the expertise to keep up with standards set by consumer electronics?
- Look at how hiring experts from different verticals such as MNOs and CE can help OEMs to exceed consumer expectations by offering a fresh perspective on IVI
- Learn how OEMs can keep control over their brand by using a OEM/3rd party collaboration when smartphone based solutions like Google and Apple compete for share of mind
- With the increasing autonomy of cars, question how far forward should OEMs be looking when developing new forms of infotainment now in preparation, such as HUDs
As the number of features on the dashboard increases how will drivers interact with all the new systems? Discuss whether we about to see the end of the traditional cockpit.
- Find out the future prospects of the current HMI front runner - voice control - and balance against developments in other interaction methods such as, gesture control or HUD
- The car speaks back. Explore the new technologies that will give the driver feedback on drive critical information (e.g. audio, haptic and visual signals)
- Discuss how the trend towards greater autonomy will reduce the driver’s cognitive load and thus necessitate a different kind of HMI to keep them aware when relying on ADAS features
There needs to be concerted effort in the industry to encourage more involvement from outside and build a stronger ecosystem that will allow for more innovation.
- Explore how traditionally high barriers for entry into the automotive sector are being lowered through OEM outreach, greater standardisation and relaxing of patents
- Hear whether OEMs are ready for the competition that will continue to rise from the new, mainly EV manufacturers being created in the heart of Silicon Valley
- Look at how OEMs are filling knowledge gaps through involvement in incubators and start up competitions and learn why this is more effective and quicker than organic growth
As the connected car space matures, OEMs and tier 1 have begun working with the Autotech Council to spot technology trends and engage with a new breed of automotive start-ups.
- Hear from 5 hand-picked startups
- Each has 5 minutes to spike your curiosity and win your vote!
- Startups will be available for questions and live demos during the breaks
- The audience picked winner to be announced at the final session of the day
Liz Kerton, Executive Director, Autotech Council
Start-Ups To Be Announced Shortly
With the threat of hacking and remote access to vehicles growing by the day, are OEMs doing enough to protect their consumers and systems?
- Learn how to separate ‘drive-critical’ functions of the car (e.g. steering, brakes, acceleration) from infotainment features (e.g. nav, music, apps) to mitigate the threat of system failures
- Compare the vulnerability of embedded software versus smartphone integration to discover if OEMs or MNOs need to develop safeguards to secure the connected car
- Discuss whether the advantages of OTA updates (e.g. cost savings) and cloud storage (e.g. greater processing power) outweigh the vulnerabilities of ‘always-on’ connectivity
Where do we draw the line – standardisation is vital to increase competition and innovation but should it remain invisible to consumers?
- Now we have reached the end of the ‘pre-match analysis’ for Android Auto and CarPlay, decide whether they are fit to compete with embedded solutions and Mirrorlink
- Explore whether the increased ability for smaller companies to compete in the automotive sector justifies the use of increased standardisation beyond wifi, Bluetooth, et al
- Hear whether differentiation at the hardware level or through app experiences is enough or whether there is a risk of increasing homogeneity through 3rd party participation
Question where safety ends and IVI begins. Are we moving towards an integrated connected platform approach?
- Discover how OEMs can use data and analytics harvested from their connected platforms to communicate with drivers in times of emergency
- Identify what new HMI elements are needed i.e. seat haptics, in order to allow IVI and safety services to complement each other in the cabin
- Putting a price on safety: With M2M/DSRC communications cheaper than high bandwidth IVI services – will OEMs bundle safety into connectivity packages as standard?
As heightened connectivity radically alters the abilities of the car we discuss what the future holds for data pacakges/bundles
- Explore the limits of cellular connectivity, with data not available across the board (e.g. rural areas) and whether DSRC or caching data can fill the gap
- Address the issue of bandwidth in high load situation such as traffic jams with technology that prioritizes critical messages over entertainment services
- Future-proof your business for the tech of tomorrow (e.g. 5G) by investing in cloud infrastructures and removable modules today, thus managing costs and strategic headaches
There is currently no clear winner between in car navigation and mobile powered navigation systems. No-one has hit the sweet spot here yet of enabling all of the connected services while allowing basic navigation to function when there is no data.
- Explore the beginnings of inbuilt navigation and how these systems have gotten to where they are today and why they have fallen behind their rivals
- Look at how a mix of apps and embedded software such as HondaLink can allow OEMs to compete on a more level playing field
- Consider the future, in the light of the recent purchase of HERE by the triumvirate of Audi, BMW and Daimler, is the tide turning in favour of the OEMs?
Data & Governance
Will OEMs take a leaf out of Google’s book and start looking at their customers as a product to be sold?
- We have seen the rise of the ‘quantified self’ in wearable’s, now with increasing utilization of vehicle and driver data can OEMs effectively monetize the quantified driver?
- Discuss how to monitor the level of real time feedback from 3rd parties to ensure minimal driver distraction and if an ad-blocker concept may be a solution
- Is UBI the ultimate use case for the quantified driver? With insurers working ever closer with OEMs to leverage data are they blazing a trail for others in advertising and dealerships to follow?
Speaker TBC, Octo
Moderator: Praveen Chandrasekar, Research Manager, Frost & Sullivan
We are witnessing an exponential growth in the volume of personal and vehicle data generated by the connected car. Explore how to create trust been the auto industry and drivers.
- Sharing personal data is the norm for web services and tech such as Facebook and Google but represents a paradigm shift for car usage, how can this inertia be overcome?
- Drivers have been voicing concerns about monitoring in the car, is allowing them to opt out of certain services (e.g. traffic updates) enough, or are more robust protections needed?
- Privacy by design. Address the need to consider privacy laws at a system, process and product development level so that consumer data is protected
As OTA updates move closer to becoming the rule rather than the exception we look beyond the hype to learn the impact they are set to have across the automotive sector.
- Build a robust, secure, and reliable OTA solution that ensures the reliability of vehicle software/firmware for the lifecycle of the vehicle
- Debate how OTA is not only defining the future of the connected car but the wider automotive industry, including the role of the OEM and new business models
- How crucial is it for an End-End OTA solution to be secure? Learn the requirements for an OTA security solution and identify the potential risks/concerns
Tackling the role of the dealer in the connected car ecosystem is becoming ever more pressing. With dealers seeing challenges rearing their heads, how are they going to continue to maintain their position?
- Learn what is being done to offset dealers’ loss of control over software updates, such as navigation, and what other services, such as remote diagnostics, will fill the gap
- Will dealers keep control of drive critical updates? Is a move towards an ‘Apple’ style ‘Auto Genius Bar’ to educate consumers about connected tech. inevitable?
- Discuss whether the job of educating dealers falls on OEMs or themselves as services become more complex and knowledge becomes the key differentiator between dealerships