Organized by Telematics Update
Advanced Automotive Safety USA 2014 July 8-9th 2014, The Baronette Renaissance Hotel, Novi, Michigan

Industry Pioneers That Spoke at Advanced Automotive Safety 2014 

Following in-depth and independent research constructed by us, we have ensured a line-up of the most relevant experts to offer invaluable industry knowledge. 

Below is a list of the hand-picked industry experts who shared premium level insight at the event in 2014.


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Richard Wallace Richard Wallace
Director - Transportation Systems Analysis
Center of Automotive Research
Tech. Proves ItselfView Bio
Center of Automotive Research
Richard Wallace, M.S., serves as Director, Transportation Systems Analysis group within the Center for Automotive Research (CAR). He has 20 years of experience designing, conducting, and managing transportation projects and research. Mr. Wallace serves as principal investigator for CAR's connected vehicle efforts for the Michigan Department of Transportation, CAR's work on a US DOT RITA project to apply remote sensing to bridge-health monitoring, and CAR's components of a mobile computing project for the U.S. Army's National Automotive Center (NAC). Previously for RITA, he led CAR's portion of a multi-organizational team to apply GPS, GIS, and geo-fencing to analyze truck activity at international border crossings. In addition, he led CAR's connected vehicle related projects for DENSO, the Michigan International Speedway, and the Specialty Equipment Market Association.

Earlier in his career, Mr. Wallace spent several years working as a researcher at the University of Michigan Transportation Research Institute (UMTRI) and several more at the UM Intelligent Transportation Systems Laboratory. At the University of Michigan, his worked focused on the evaluation of several intelligent transportation systems (ITS) field tests in the State of Michigan.

Mr. Wallace holds an MS. in Technology and Science Policy from the Georgia Institute of Technology and a B.S. in Chemical Engineering from Northwestern University. He is a Ph.D. candidate In Urban and Regional Planning at the University of Michigan. He also is a member of the Board of Directors of the Intelligent Transportation Society of Michigan.
Scott Belcher Scott Belcher
President & CEO
ITS America
The Transformation of Road SafetyView Bio
ITS America
Scott F. Belcher was appointed president and CEO of the Intelligent Transportation Society of America in September 2007 after a successful legal and nonprofit management career. Belcher brings to ITS America more than 20 years of private and public sector experience in Washington, DC. Prior to joining ITS America, Belcher most recently served as Executive Vice President and General Counsel at the National Academy of Public Administration (NAPA) in Washington, DC. Prior to that, Belcher held senior management positions at a number of prominent trade associations, worked in private practice at the law firm of Beveridge & Diamond, PC, and at the Environmental Protection Agency. Belcher's vision for moving Intelligent Transportation Systems (ITS) to the next level includes raising awareness of the value of ITS among consumers, legislators, and the media and seeking increased federal funding of ITS initiatives. This vision will help guide our nation's transportation network to a level of enhanced safety, reduced traffic congestion, decreased fuel consumption and emissions, and a lowered economic burden on our society. Belcher holds a Juris Doctor from the University of Virginia, a Master of Public Policy from Georgetown University, and a Bachelor of Arts from the University of Redlands.
Donald Grimm Donald Grimm
Senior Researcher
Standards & Interoperability - The Key to SuccessView Bio
Donald K. Grimm (General Motors Research & Development Center): Mr. Grimm is a Senior Researcher in the Perception and Vehicle Control Systems group at the Electrical and Controls Integration Lab at General Motors. He has over 20 years of research and development experience at GM where he has worked on the development of in-vehicle networking protocols and simulation tools, and on the development of autonomous and wireless-based active safety systems. He was a member of the GM team that developed and publicly demonstrated GM’s vehicle-to-vehicle wireless-based collision avoidance system in 2005. He currently leads the development of wireless-based portable devices and smartphone-integration solutions that enable safety between vehicles, pedestrians and cyclists.
John Suh John Suh
Managing Director
Hyundai Ventures
The Connected Mobility Security ContradictionView Bio
John Suh is the Director of Hyundai Ventures, which is responsible for making strategic investments and developing business partnerships with companies in the United States on behalf of the Hyundai Motor Group. John’s investment and partnership areas of focus include information and communication technology, automotive cleantech, intelligent systems for safety and energy efficiency, and new business models for personal mobility. John has been chair the Consumer Electronics Association standards committee (R6.3) on wireless power since 2010. In that role, John also leads collaborative efforts with other industry consortia and standards develop organizations, including the IEC. Prior to joining Hyundai, he worked at General Motors and Xerox Palo Alto Research Center. John has a B.S. in electrical engineering from Kettering University and an M.S. and Ph.D. in mechanical engineering from Stanford University. His Ph.D. research was in design development of CMOS integrated MEMS actuator technology. John has numerous technical publications and has 4 patents in the fields of robotics and artificial nose systems.
Jim wright Jim Wright
Connected Vehicle Manager
Infrastructure - The Backbone of Road SafetyView Bio
Jim Wright is an independent contractor leading the 511 Deployment Coalition, the Connected Vehicle Programs and the ITS World Congress Scan tours for the American Association of State Highways and Transportation Officials (AASHTO).  Prior to 2008 he was an on loan executive from the Minnesota Department of transportation serving seven years as Program Director for 511 and the Connected Vehicle.

Before joining AASHTO he managed the Minnesota Department of Transportation’s (MnDOT) Intelligent Transportation Systems (ITS) Program called Minnesota Guidestar.  From 1991 - 2001 he directed $100 million in ITS work, including a regionally integrated ITS system.

His education includes a bachelor’s degree in civil engineering from the University of Minnesota and a master’s degree in civil engineering from the University of California Berkeley.  He also completed one year of PhD course work in molecular biology.
Roger Berg Roger Berg
Vice President, Wireless Technologies
DensoAutomated Vehicles: The Stepping Stone to Autonomous DrivingView Bio
Roger Berg is vice president of Wireless Technologies at DENSO’s North American Research Laboratories, overseeing vehicle communication technology. He is responsible for DENSO’s research and development of vehicle-to-vehicle and vehicle-to-infrastructure (V2X) technology, for the United States Department of Transportation’s (USDOT) IntelliDrive (SM) program.  Berg joined DENSO in 2000, as vice president of Wireless Communications, where he was responsible for the design and development of cellular handset and telematics technology. In 2003, his group began to shift toward wireless technology research and development with an extensive focus on V2X technology.  Berg is currently working on the IntelliDrive (SM) program with several North American carmakers and an automotive research and development consortium called the Crash Alliance Metrics Partnership (CAMP). He also works with the USDOT’s Research and Innovative Technology Administration (RITA), Federal Highway Administration (FHWA), National Highway Transportation Safety Administration (NHTSA), and DENSO V2X groups in Japan and Germany. Berg is the inventor or co-inventor on eight U.S. and international patents. Before joining DENSO, he worked for consumer electronic companies such as Sony and Motorola, where he managed the design and development of cellular handsets for markets in the United States, European Union and Asia Berg earned a Bachelor of Science degree in Electrical Engineering from the University of Illinois in Urbana, Ill., and a Master of Science in Electrical Engineering from Illinois Institute of Technology in Chicago, Ill.  Berg is currently an active member of the Society of Automotive Engineers (SAE), and is on the Dedicated Short Range Communication (DSRC) Technical Committee, DSRC Vehicle Safety Committee, Digital Map and Vehicle Interface Methodology Sub-committees and the ITS America IntelliDrive (SM) Task Force.
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 Speaker Image coming soon William Whyte
Chief Scientist
Security Innovation
Securtity innovation 
 Speaker Bio coming soon...
Scott McCormick Scott McCormick
Connected Vehicle Trade Association Qualification and Certification Outlined View Bio
Connected Vehicle Trade Association

Scott has degrees in Mathematics, Mechanical and Aerospace Engineering, minors in Theoretical Physics, Business Law and Psychology, a Masters in Business Administration and Doctoral Research in Artificial Intelligence. Prior to being the President of the Connected Vehicle Trade Association, Scott was the Executive Director of the Automotive Multimedia Interface Collaboration, a nonprofit research organization of the world’s largest automakers. Scott was formerly General Electric’s Factory with a Future Program Manager, for both Aircraft Engine and Transportation Systems Divisions, implementing over $1 billion in advanced automation and systems. He has authored numerous publications and books, and holds several patents in machine automation, computer systems, and forensic analysis.

Scott is a former Advisor to the United States National Science Foundation and the Industrial Sector Representative to the US Federal Laboratories Technology Transfer Consortium. He is the founder and Chairman of the International Automotive Standards Organizations Summit, and a member of the United Nation’s International Telecommunications Union (ITU-T) Advisory Panel on Communication Standards to Vehicles (APSC). Scott presently serves as the Industry Representative to the Transportation Operations Partners Forum for Freight Congestion and Logistics Management, as a Member of the Steering Committee to the Joint Commercial/Military Intelligent Transportation Systems Summit, and as Industry Representative for CVTA to the US ITS Congressional Caucus Industry Advisory Board.

Deborah Bezzina Deborah Bezzina
Senior Program Manager
University of Michigan Transportation Research Insititute
Tech. Proves ItselfView Bio
University of Michigan Transportation Research Insititute
Speaker Bio coming soon...
Speaker Image coming soon Greg Krueger
Program Manager
Real Data Deficit- Is Simulation a Sufficient Solution?View Bio
The United States Department of Transportation (USDOT)
Speaker Bio Coming soon...
Chris Schwarz Chris Schwarz
Senior Research Engineer
Automated Vehicles: The Stepping Stone to Autonomous Driving
Automated Vehicles: The Stepping Stone to Autonomous DrivingView Bio
National advanced Driving Simulator
Dr. Schwarz received his B.S. degree in Electrical Engineering from the University of Illinois in 1990, and the Ph.D. in E.E. from the University of Iowa in 1998. He has worked as a research engineer at the National Advanced Driving Simulator since 1998. He has been involved in and led many modeling tasks at the NADS, including multi-body vehicle models, hybrid electric powertrains, electronic stability control, several types of advanced driver assistance systems (ACC, FCW, LDW, LKA), and driver impairment detection using machine learning.  He recently concluded an automation project for the MidAmerican Transportation Center.  Dr. Schwarz has authored several conference papers, journal articles, and a book chapter, been issued one patent, and has 15 years of experience in driving simulation research.
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Martijn Tideman Martijn Tideman
Manager Product Planning
TASS International
Real Data Deficit- Is Simulation a Sufficient Solution?View Bio
Martijn Tideman is Manager Product Planning at TASS International in The Netherlands. He is responsible for product planning, strategic marketing and new business development for all the company’s software packages and associated services.

In an earlier role at TASS International - as Manager Business Development ADAS - Martijn was responsible for developing and implementing the company’s ADAS business line and global strategy. Based in Shanghai, he had a strong focus on China, Korea and Japan.

Martijn has also worked for TNO in The Netherlands as Product Manager PreScan & VeHIL. PreScan and VeHIL are innovative tools for developing driver assistance, active safety and connected vehicle systems.

Martijn holds a PhD degree in mechanical engineering. His PhD thesis entitled ‘Scenario Based Product Design’ presented a new approach to design which was evaluated by applying it to the design of a Lane Change Assistant (LCA).
John Kenney John Kenney
Senior Manager
Toyota Info Technology Center
The Great Data Channel DebateView Bio
Toyota Info Technology Center
Dr. John B. Kenney earned his BS and Ph.D. degrees, both in Electrical Engineering, from the University of Notre Dame. He received the MSEE degree from Stanford University. He is a Principal Researcher at the Toyota InfoTechnology Center in Mountain View, CA, USA, where he leads a vehicular networking research team. He represents Toyota in cooperative projects between the Vehicle Safety Communications (VSC) consortium and the US Department of Transportation.  He also represents Toyota in DSRC-related standards groups at IEEE, SAE, and ETSI. His contributions to IEEE 802.11 and 1609 standards development have been recognized by the IEEE. He served as Co-General Chair of the ACM VANET Workshops in 2011 and 2012, and is Co-organizer of the First International Workshop on Smart Vehicles in 2014.  He recently testified on 5.9 GHz spectrum sharing before the US House Energy and Commerce subcommittee on Communication and Technology. His current research is in wireless congestion control, performance of vehicular networks, and spectrum sharing technologies.
Eric Williams Eric Williams
Insurance Institute for Highway Safety
Liability and Insurance: With Great Power Comes Great ResponsibilityView Bio
Insurance Institute for Highway Safety
Eric Williams serves as in-house counsel for the Insurance Institute for Highway Safety (IIHS). He shares legal oversight of a $30M expansion of IIHS's Vehicle Research Center to test and research crash avoidance and other autonomous technologies. Additionally, he tracks and analyzes federal and state transportation and highway safety-related legislation and rulemakings, including initiatives on autonomous vehicles and V2X connectivity. He also serves as the primary transactional attorney for drafting research, license, and expansion-related agreements. Externally, Eric is on an expert panel that is partnered with the California DMV to define and develop state regulations for autonomous vehicles. He graduated from George Mason University School of Law, where he served as the Editor-in-Chief of the Journal of International Commercial Law, and from Bates College as a member of Phi Beta Kappa.
Zac Doerzaph Zac Doerzaph
Virginia Tech Transportation Institute
Consumer Attitudes towards Advanced Automotive SafetyView Bio
Virginia Tech Transportation Institute
Dr. Zachary Doerzaph is the Director of the Center for Advanced Automotive Research at the Virginia Tech Transportation Institute. Dr. Doerzaph coordinates a research portfolio focused on measuring and improving the performance of next generation vehicle and roadway systems. His research projects emphasize safety as it relates to the interactions between driver, vehicle, and infrastructure. Dr. Doerzaph focuses his efforts on the design, development, and evaluation of connected vehicles, collision avoidance systems, automated driving systems, driver interfaces, and driver behavior monitoring and evaluation. Dr. Doerzaph graduated with an undergraduate degree in Mechanical Engineering from the University of Idaho and graduate degrees from Virginia Tech within Industrial and Systems Engineering..
Speaker Image coming soon Jay Joseph
Senior Manager - Product Regulatory Office
Qualification and Certification OutlinedView Bio
Honda R&D
Speaker Bio coming soon...
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Dave McNamara Dave McNamara
Real Data Deficit: Is Simulation a Sufficient Solution?View Bio
Speaker Bio coming soon...
Seii Sai Seii Sai
Information and Communication Engineer
Toyota InfoTech Japan
Case Study: How Japan Paved the Way to Make Advanced Safety a RealityView Bio
Toyota InfoTech Japan
Seii Sai received the B.S. and M.S. degrees in Information and Communication Engineering from the University of Tokyo in 1999 and 2001, respectively. Currently he is a senior researcher at Toyota InfoTechnology Center, Co., Ltd. His research interests include ITS system architecture, vehicle-to-vehicle communication methods, and routing protocols. He is a member of R2V and V2V radio specification standardization team in Japan since 2009.
Catherine McCullough Catherine McCullough
Executive Director
Intelligent Car Coalition
Liability and Insurance: With Great Power Comes Great ResponsibilityView Bio
Intelligent Car Coalition
Speaker Bio coming soon...
Roy Goudy

Roy Goudy
Senior Principal Engineer

Standards and Interoperability- The Key to SuccesView Bio
Speaker Bio coming soon...
Brian Daugherty

Brian Daugherty
Associate Director
Visteon Corporation

Standards and Interoperability- The Key to SuccessView Bio
Visteon Corporation
Brian Daugherty is an associate director at Visteon Corporation and has global responsibilities for corporate advanced development and intellectual property. Recent projects include vehicle-to-vehicle and vehicle-to-infrastructures communications (V2X), advanced driver awareness systems (ADAS) and the optimization of Visteon’s patent portfolio. Based at Visteon’s corporate headquarters in Van Buren Township, Michigan, Daugherty also manages a number of industry and university partnerships.
Prior to assuming this role in May 2010, Daugherty held leadership positions overseeing the Advanced Cockpit Electronics, ADAS and Global Advanced Development groups.

During his 24-year career, that began at Ford Motor Co. and then at Visteon, Daugherty has held a wide range of assignments in general management, manufacturing, product engineering, advanced development, and program management.

Daugherty has a bachelor’s degree in mechanical engineering from The University of Texas at Austin and a master’s degree in mechanical engineering from Stanford University.
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Grant Courville Grant Courville
Director, Product Management
Automated Vehicles: The Stepping Stone to Autonomous DrivingView Bio
As director of product management at QNX Software Systems, Grant Courville is responsible for directing the company’s global product strategy across a broad range of markets, including automotive, industrial, M2M, and medical. He has more than 25 years of experience in the embedded industry, including 20 years with QNX in a wide range of roles: software development, engineering management, application engineering, and sales and services management.

Grant’s QNX experience is complemented by leadership positions in marketing with Curtiss-Wright Controls and Tilcon Software. He is a graduate of St. Lawrence College in Microcomputer Engineering Technology and has extensive MBA-level training in marketing, finance, and management.
Mohammad Poorsartep

Mohammad Poorsartep
Research Scientist
Texas A&M Transportation Research Institute

Teaching Cars the 'Rules of the Road'View Bio


Texas A&M Transportation Research Institute
Mr. Mohammad Poorsartep is a Research Scientist at the Texas A&M Transportation Research Institute where he also serves as Project Manager for TTI's Connected Transportation Initiative. In his current position, he is leading TTI's activities further into the emerging area of automated and autonomous vehicles technology. Mr. Poorsartep has an extensive background in working with construction, telecommunications, automotive, and defense industries. Prior to his current position, he spent more than four years at University of Michigan as a project manager where he led the activities of the Connected Vehicle Proving Center (CVPC) in conducting research projects sponsored by automotive manufacturers and suppliers, Department of Transportation, Department of Defense, and other entities.
Tejas Desai

Tejas Desai
Head of Interior Electronics Solutions, North America, Interior Division
Continental AG

Protecting PrivacyView Bio

Tejas Desai was born in Rajkot, India in 1965. He studied Electrical Engineering with specialization in RF / Microwave Electronics at Drexel University in Philadelphia, USA.

He started his professional career as a RF Design engineer at Optimax Inc. in Hatfield, PA in 1987 and focused primarily on designing RF electronic components. In 1992, he shifted his focus to electronic product design for the automotive industry and helped develop various products. Among them are the receivers along with the standards for the Remote Keyless Entry systems that he developed at Ford Motor Company and advanced bi-directional remote control systems for TRW.

In 1997, he joined Siemens Automotive, the then automotive division of Siemens in Auburn Hills, MI. He was responsible for of building up business and the local capability to develop wireless products for the Body Electronics business field. He was instrumental in Siemens Automotive winning their first keyless vehicle program in North America and he led the team successfully in this endeavor. In 2002, he was appointed to lead Wireless Product Development in North America for the Body & Security business unit of Siemens VDO Automotive including global responsibility for Immobilizer and Reader products.

In November 2008, following the acquisition of Siemens VDO by Continental in 2007, he was appointed to lead Interior Electronics Solutions for the emerging market in India and in November 2009 appointed to lead Interior Electronics Solutions for entire Asia. In his role as Head of Interior Electronics Solutions for Asia, he is responsible for system development, innovation and strategy of/in the Interior division to adapt and customize Continental technologies for the Asian market, and the Affordable Car activities within the Interior Division of Continental.

Since October 2012, Tejas has returned to the United States and appointed to lead Interior Electronics Solutions for North America while continuing his responsibilities with the Affordable Car activities within the Interior Division of Continental.

Over the different roles in his career, Tejas has been awarded over 40 patents with multiple patents and trade secrets pending.

Tejas Desai is married since 1989 with one daughter, aged 14. In his free time, he enjoys outings with his family and watching American Football.

Mr R. Tugrul Güner Mr R. Tugrul Güner
Head of New Technologies and International Standardisation
Kapsch Trafficom
Kapsch PresentationView Bio
Mr R. Tugrul Güner
R. Tugrul Güner is leading New Technologies and international Standardization at Kapsch TrafficCom AG in the head quarters in Vienna. He is the V2X (5.9GHZ WAVE and ITS G5) Program Manager for Kapsch TrafficCom globally. He has extensive experience in wireless communication and international standardization and is for 25 years with Kapsch.
Coming Soon Ali Maleki
Product Group Director
RicardoPresentation: TBCView Bio
Ali Maleki is the Product Group Director of Hybrid and Electrical Systems at Ricardo Inc.  His responsibilities include product areas such as ITS, connected and autonomous vehicles, hybrid systems and controls and electronics products in multiple markets including automotive, marine, defence, wind and solar.

His previous work experiences were with Fisker and CODA Automotive where he was responsible for the vehicle electrical and propulsion systems including navigation and infotainment, telematics, hybrid-electric controls, body and chassis controls, battery management systems, motor-inverter controls, vehicle harnesses, powertrain controls and thermal management systems.
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Sue Bai Sue Bai
Principal Engineer
HondaStandards & Interoperability - The Key to SuccessView Bio
At Honda, Sue Bai’s responsibilities include research on advanced vehicle active safety systems and Intelligent Transportation System (ITS) using communications. Her area of research spans from in-vehicle navigation system with wireless communication, Telematics system design and development, to cooperative safety system research. Prior to joining Honda, Bai conducted telematics and blue-tooth hands-free system research and development at Nissan Technical Center, Farmington Hills, Michigan. She is currently the Honda technical and management leader on the Crash Avoidance Metrics Partnership (CAMP) Consortium. She has been the CAMP liaison to the SAE DSRC Technical Committee for the Vehicle Safety Communication projects since 2006.

Bai also is the chair-woman of the SAE International DSRC Vehicle Safety Technical Committee and, leading the development of the J2735 and J2945, vehicle-vehicle & vehicle-infrastructure safety related message and data standardization effort. She has a master’s degree in Computer Science from Eastern University; along with master’s degrees in Industrial System Engineering and Electrical Engineering from the University of Michigan.
Coming Soon Matt Smith
ITS Program Manager
Michigan DoTTech. Proves ItselfView Bio
Michigan DOT
Speaker Bio coming soon...
Mark Jensen Mark Jensen
Transportation Systems Analysis
Gateway Cities Council of GovernmentsGateway Cities Project: Envisioning a Future of Optimized Fleet ManagementView Bio
Gateway Cities

Mark Jensen, PMP, a Principal with Cambridge Systematics, has 27 years of years of experience, and has successfully managed and delivered multiple ITS research and freight transportation technology projects; and has fostered the development of public-private partnerships to support these types of systems. For the USDOT, he recently led the successful development of the Freight Advanced Traveler Information System (FRATIS) Concept of Operations, and is now leading two FRATIS prototype testing projects in California and Florida. He also is currently involved in two projects related to tuck Connected Vehicle technologies, including the development of a test program for Los Angeles METRO to conceptualize and plan for a multi-year test program of truck platooning vehicle-to-vehicle technologies with intermodal trucking fleets in Southern California. Mr. Jensen holds advanced degrees from Georgetown and The Mineta Institute, and is a member of the TRB committees on International Trade and Transportation, and Freight Terminal Operations and Design.

John. M. Dolan John. M. Dolan
Principal Systems Scientist
Carnegie Mellon University Robotics InstitutePiloted to Automated to Autonomous: The Real PictureView Bio
Carnegie Mellon University Robotics Institute
Speaker Bio coming soon...
Coming Soon Christopher Parker
Product Underwriting
ZurichLiability and Insurance: With Great Power Comes Great ResponsibilityView Bio
Speaker Bio coming soon...

Click here to access the conference presentations and audio


Meredith Evans
Meredith Evans
Project Director | Telematics Update
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