Organized by Telematics Update
Advanced Automotive Safety USA 2014 July 8-9th 2014, The Baronette Renaissance Hotel, Novi, Michigan

Crucial Topics for Advanced Automotive Safety 2014

Here is the Advanced Automotive Safety USA 2014 conference agenda. We independently research the most crucial topics to your business and recruit only the most renowned experts to share their insights.

Conference materials, including the audio and presentations from the event, are now available here

Day One Day Two

Day One - July 8


08:30 - 09:05 The Transformation of Road Safety

As intelligent transport moves towards a mature and functioning system, we assess the progress and developments in the V2X (vehicle-to-vehicle/infrastructure) industry.

  • Look at the journey of ITS America so far and the accomplishments that have driven the industry to the brink of the revolution for intelligent and connected transport systems
  • Identify ITS America’s next steps in the process toward deployment such as key projects, decisions and research that will define connected transport systems and success
  • Reassess the timeline of deployment and envision how close we are to the dawn of a new era of transportation which will transform and optimize highway safety and efficiency

Scott Belcher, President, ITS America

09:05 - 09:40 Infrastructure - The Backbone of Road Safety

In order for full deployment and growth there needs to be a fully funded and established infrastructure of roadside communication equipment. Where this will come from remains unclear.

  • Understand the infrastructure requirements for RSE (Roadside Equipment) for DSRC and cellular units to envision the scale on which connected transport systems will exist
  • Gain insight into how the infrastructure will be established and where funding for this will come from, giving you a clear view of the investment chain and role of government
  • Establish how this infrastructure will be maintained, serviced and updated to ensure your vehicle-to-infrastructure plans have the potential for longevity and sustainability

Jim Wright, Program Manager, American Association of State Highway and Transportation Officials

09:40 - 10:15 Standards & Interoperability - The Key to Success

The core of V2X is connected systems and communications. Standards of compatibility and interoperable systems are integral to the success and efficiency of V2X.

  • Discover how the CAMP consortium is developing a V2X system that allows functionality between systems, apps and products regardless of manufacturer creating an inclusive network
  • Envisage the technology developments that will be necessary to allow smartphones, transponders and embedded systems to work in synchrony
  • Examine the argument that there is a 'shelf-life' for collaborative projects to understand the structure of V2X system production competitive and profit driven environment

Donald Grimm, Global R&D Senior Researcher, General Motors
Sue Bai, Principal Engineer, Honda
Roy Goudy, Senior Engineer, Nissan
Brian Daugherty, Associate Director, Visteon

Moderator: Scott McCormick, President, Connected Vehicle Trade Association

10:15 - 10:45 Coffee Break

10:45 - 11:20 Kapsch Presentation

Kapsch look at the importance of maintaining interoperable standards across infrastructure equipment in order to facilitate all automaker systems. They will also reveal why preserving the DSRC spectrum will be crucial to seamless performance.

R. Tugrul Güner, Program Manager V2X, Kapsch

11:20 - 11:55 Tech. Proves Itself

Through consortiums, government initiatives and OEM projects the systems of V2X are already producing impressive performance results. These definitive results are explained and analyzed.

  • Gain insight into safety projects and research that UMTRI have conducted as a means of envisioning the full potential for a future of intelligent transportation systems
  • Analyze the outcomes of these projects to gain full understanding of the capabilities this technology has and what opportunities this opens for you
  • Understand which further tests and projects are planned on the pathway to actual deployment allowing you to be ready when the systems launch commercially

Deborah Bezzina, Senior Program Manager, University of Michigan Transportation Research Institute
Richard Wallace, Director, Transportation Systems Analysis, Center for Automotive Research
Matt Smith, ITS Program Manager,  Michigan DoT

Moderator: Scott McCormick, President, Connected Vehicle Trade Association

11:55 - 12:30 Alternate Devices for Increased Market Penetration

As V2X hatches from its test-bed nest, we must consider the penetration challenge the fledgling network must now face to become a fully functioning, beneficial system.

  • Identify the growth path of this technology if it is only integrated into new vehicles and explore potential solutions that can lead to widespread deployment and maximize revenue for the industry
  • Explore the possibilities, and limitations of add-on products such as aftermarket dashboard modules as a potential means of facilitating network growth and maximizing V2X penetration
  • Examine the options for including consumer devices such as mobile phones into the network and the opportunities this creates such as new types of safety applications, V2P and reliable widespread connectivity

Donald Grimm, Global R&D Senior Researcher, General Motors

12:30 - 2:35pm Lunch

2:35 - 3:10 The Great Data Channel Debate

With such a huge amount of data being produced from V2X systems the capability of the 5.9GHZ DSRC channel remains in question. Assess the potential alternatives and solutions for data transfer.

  • Discuss potential problems the DSRC channel could encounter such as GPS position fault and channel congestion and the solutions that can make 5.9GHZ capable of facilitating your V2X product
  • Look at processes such as filtering algorithmic approaches that prioritize the data a vehicle will process based on location and situation to optimize performance and reduce bottlenecking
  • Consider the possibilities of a combined module incorporating channels such as cellular and Wi-Fi to access greater bandwidth and data streaming capacity and provide core V2V ‘Over-the-Air’ services

John Kenney, Senior Manager, Toyota InfoTechnology Center

3:10 - 3:45 Security Innovation Workshop

The desire for a network with foundations in open connectivity conflicts with the necessity for a closed data transfer system that protects users from hazardous or destructive messages.

  • Identify the threats facing the transport network whereby open inclusive connectivity can result in vulnerability, and the implications security breaches could have for intelligent transport systems
  • Discover methods and systems such as message certification and sender validation that can serve to protect the systems from harmful or destructive messages ensuring a secure network

William Whyte, Chief Scientist, Security Innovation

3:45 - 4:15 Coffee Break

4:15 - 4:50 Qualification and Certification Outlined

In an arena of independent projects and technological development, minimum demands for these technologies will enable a qualification process that deems the systems road worthy and safe.

  • Discuss the necessity for minimum standards across intelligent transport systems such as processing time and data location range to ensure full interoperability and entirely connected systems
  • Contemplate the potential roles that government and automakers will play in the regulation of these systems in order to maintain optimum performance standards across all systems
  • Look at the current processes of research and testing such as ITS and JPO test beds and small scale deployments that are working towards building systems that can be qualified as roadworthy

Jay Joseph, Senior Manager, Product Regulatory Office, Honda

Future of Intelligent Transport Systems:

4:50 - 5:25 Real Data Deficit: Is Simulation a Sufficient Solution?

To deploy a system responsible for safety and traffic management we must be certain of their ability to react to all possible driving scenarios. Can we ever truly simulate real traffic environments?

  • Examine the current testing  and simulation environments to appreciate how representative the testing phase is for reality to assess how your product will perform on the road
  • Debate the controversial issue of whether this real data is a necessity for deployment in order to have complete trust and certainty in V2X functionality before it is integrated into public life
  • Discuss the theory that small scale deployments can provide representative probe data to ensure products meet the communication protocol requirements necessary to be securely fully deployed 

Martijn Tideman, Manager Product Planning, TASS International
Greg Krueger, Program Manager, Leidos

Moderator: David McNamara, President, MTS

5:25 - 6:00 Piloted to Automated to Autonomous: The Real Picture

With much debate around the potential benefits and drawbacks that ADAS and automated cars present, weigh-up both sides of the argument to envision the future of autonomous driving.

  • Discern the capabilities of ADAS and autonomous system technologies such as automatic braking to envision a technological transportation revolution that actively reduces traffic incidents
  • Discuss the potential for ADAS and automated driving that do not require a wider connected network and whether stand-alone technologies such as sensors and cameras can be equally effective
  • Comprehend the timeline for these technologies to become commercial and what next level of automation could be available to establish the direction of industry progress and growth

John. M. Dolan, Principal Systems Scientist, Carnegie Mellon University Robotics Institute

Click here to access the conference presentations and audio

Day One Day Two Top

Day Two - July 9


09:00 - 09:35 Teaching Cars the ‘Rules of the Road’

As we perfect complex technologies and intricate communication processes, Texas Transportation Institute examine ways in which we can achieve advanced safety through simpler channels.

  • Discover how measures such as maintaining lane-markings and strengthening symbols on signage could enable an intelligent transport system with minimal infrastructure investment
  • Uncover the  channels that cameras and sensors can unlock when functioning without DSRC communications offering a ‘bypass’ to intelligent transport during policy delays on 5.9GHZ
  • Understand how value is created in the eyes of the consumer by implementing  changes which don’t appear drastic, daunting or unfamiliar yet still improve safety on the roads

Mohammad Poorsartep, Project Manager- Connected Transportation Inititive, Texas A&M Transportation Intstitute
Jeff Miles,Assistant Research Engineer,Texas A&M Transportation Intstitute

09:35 - 10:10 Exclusive NXP Presentation

NXP discuss message security for Vehicle-to-Vehicle communications and an efficient prototype implementation model for these technologies.

Leland key, Senior Director, NXP Semiconductors

10:10 - 10:45 Liability and Insurance: With Great Power Comes Great Responsibility

With automated driving widely regarded as the pathway to autonomous vehicles, questions of liability and insurance loom large. A clear chain of responsibility is necessary for deployment.

  • The Blame Game - Discuss how and why driver, OEM and government all face the possibility of responsibility for accidents and how liability will shape policy for these technologies
  • Identify the varying levels of liability according to the level of automation employed in a vehicle to assess where you fit into the chain of liability and responsibility
  • Assess the future of insurance strategy for vehicles that utilize these ADAS and V2X technologies to prepare your product for the cost vs. value approach of insurers when formulating policies

Eric Williams, Attorney, Insurance Institute for Highway Safety
Catherine McCullough, Executive Director, Intelligent Car Coalition
Christopher Parker, Product Underwriter, Zurich

Moderator: David McNamara, President, MTS

10:45 - 11:15 Coffee Break

11:15 -  11:50 Protecting Privacy

The chief concern for consumers, and the biggest question on how connected vehicle data will be utilized remains: To what extent will privacy be breached?

  • The closed-open network? Discuss the necessity for preserving privacy and confidentiality of driver behaviour data to ensure consumer trust and minimize end-user resistance and reluctance
  • Examine how driver data could be handled, stored and utilized by various bodies such as automakers, insurance firms and government to understand what information will be accessible
  • Discuss the extent to which consumers may be willing to sacrifice some privacy standards in order to maximize safety and efficiency on the roads though processes such as location sharing

John Suh, Managing Director, Hyundai Ventures
Tejas Desai, Head of Interior Electronics Solutions, North America, Interior Division, Continental AG

Moderator: Mark Fitzgerald, Associate Director, Strategy Analytics

11:50 - 12:25 Consumer Attitudes towards Advanced Automotive Safety

Such innovative, niche technology systems are unfamiliar and unprecedented in the day-to-day life of consumers. Understanding, trusting and seeing value in these systems is integral for success.

  • Gain rare end-user insight through consumer feedback from Virginia Tech. Transportation Institute tests and projects, enabling you to plan your marketing strategy
  • Identify the key concerns and issues consumers may hold such as the reliability of the technologies or personal privacy to allow you to secure end-user trust in your product
  • Assess the possibility of a government or OEM led campaign for education and information on these systems to ensure a smooth deployment, whereby end-users want to be part of the connected transport world

Zachary Doerzaph, Director, Virginia Tech Transportation Institute

12:25 - 14:00 Lunch

14:00 - 14:35 Automated Vehicles:  The Stepping Stone to Autonomous Driving

Once automated driving is established as a viable possibility for the future of transport, the driver experience and responsibilities will need to be defined.

  • Human vs. Machine - The Great Debate! Decipher the role of the vehicle in overriding driver fault such as emergency breaking to ascertain how far ADAS will claim driving sovereignty from the human
  • Discuss the driver distraction potential of hazard alerts such as flashing icons causing unnecessary panic to craft an interface with alerts of equal intensity to the urgency of required response
  • Understand how different consumer segments react to differing stimuli e.g. the effect of gender and age to build bespoke solutions in line with the individual driver’s requirements

Chris Schwarz, Senior Research Engineer, National Advanced Driving Simulator
Roger Berg, Vice President, Wireless Technologies, DENSO
Grant Courville, Director of Product Management, QNX Software Systems

Moderator: Jeremy Carlson, Senior Analyst-ADAS, IHS

14:35 - 15:30 Gateway Cities Project: Envisioning a Future of Optimized Fleet Management

The LA Gateway Cities project has utilized V2V and V2I technologies to optimize safety and efficiency for freight and port operations. Hear how this technology can revolutionize goods movement.

  • Learn how V2V and V2I technologies can contribute to increased safety for fleet management and operations and offer a real market advantage to MRM market players
  • Gain insights into how the data produced can be monitored, tracked and analyzed to evaluate driver behaviour and optimize driving standards to ensure safer highways and reduce accidents
  • Review results from the project so far, and how this is encouraging plans towards larger scale deployments that will drive V2X closer to full scale functionality

Mark Jensen, Director, Transportation Systems Analysis, Director of Transportation & Engineering, Gateway Cities Council of Governments

15:30 - 16:05 Case Study: How Japan Paved the Way to Make Advanced Safety a Reality

Japan has been utilizing intelligent transport systems longer than any other country. VICS (Vehicle Information Communication Systems) and electronic tolling have been the prelude to wider V2X advancements.

  • Build knowledge on how the Japanese government work with OEMs such as Toyota and the National Police Agency to utilize 700Mhz and DSSS (Driving Safety Support Systems) to make V2X safety a reality
  • Understand how Japan’s early development of VICS and ETC have reduced congestion and recent deployment of ITS Spot utilizing DSRC achieved advanced route guidance/ driving safety
  • Establish how far the Japanese V2X systems based on 700Mhz spectrum and unique DSRC standards can be compatible worldwide and how LTE and Wi-Fi impact the future of global intelligent transport

Seii Sai, Information and Communication Engineer, Toyota InfoTech Japan

Conference materials, including the audio and presentations from the event, are now available

Day One Day Two Top

If you have any questions about the conference please get in touch on the details below.


Meredith Evans
Meredith Evans
Project Director | Telematics Update
7-9 Fashion Street, London, E1 6PX, UK
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Gold Sponsors
Workshop Sponsor
Security Innovation
QNX Software Systems
Tass International