8th annual TU-Automotive Japan 18-19 October 2016, The Westin Tokyo

2015 Program

Day 1 Keynotes Day 2 Keynotes

Day 1 Telematics Track Day 2 Telematics Track

Day 1 Autonomous Track Day 2 Mobility Track

Day 1, Tuesday October 20th

9:00 - 9:05 Introduction from TU-Automotive

KEYNOTES: TRENDS AND CURRENT CHALLENGES OF CONNECTED VEHICLES

9:05 - 9:30 Connected car Global Update

Chairperson: Guillaume Ouellette, Senior Specialist - Connected Car, SBD

9:30 - 9:45 Arm Automobiles with Brains: Baidu’s Approach to Autonomous Driving

  • Baidu's perspective on both utilizing and developing highly automated automobiles
  • Baidu's advantages: AI, mapping and big data
  • Introduction of Baidu's on-going research results

Ji Tao, Technical Manager, Baidu, Inc.

9:45 - 10:10 IOT & CONNECTED CAR LIFESTYLE: THE SILICON VALLEY PERSPECTIVE

  • Learn about what kind of changes are happening regarding IoT & Connected Car Lifestyle
  • Explore the benefits that OEMs can provide to consumers through connected services

Hakan Kostepen, Executive Director - Strategy and Innovation, Panasonic

10:10 - 10:35 THE REAL KILLER APP: A FANTASTIC USER EXPERIENCE

  • World class UX: How do you balance software, features, content, services, and advanced technology to create a world class UX for next-gen infotainment systems?
  • In this together: Discuss the competing views of OEMs and suppliers and how they're reacting to the emergence of Silicon Valley tech giants
  • Recent global case study: NNG's approach to the core driving experience through connected services, its core navigation, and the development of a simple, usable HMI with the cooperation of our partners

Heisuke Ikeda, Director OEM Relations Japan, NNG

10:35- 11:05 Coffee Break

11:05 - 11:30 Winning the Connected Car Data Wars

This session will explore how OEMs can win the data wars by capitalizing on connected car data

  • An overview of the changes the connected car has brought to business and lifestyle
  • Explore how to successfully use big data in the connected car era
  • Data driven business: how can we make this happen?

Akihiro Kurita, Principal Consultant/Automotive CoE, Teradata International, Teradata Japan, Ltd.

11:30 - 11:55 SIMPLER IS BETTER: GROUNDBREAKING SOC ARCHITECTURE FOR CONNECTED & AUTONOMOUS VEHICLES

  • Learn the motivation for a new System-On-chip (SoC) & System Architecture
  • Understand the benefits of new a new architecture, which can achieve over a 50% reduction in cost & power consumption compared to today's IVI & Telematics systems
  • Introducing a LEGO®-like modular approach called MoChi, which enables car OEMs to maintain SW investment, makes it easier to develop IVI platforms that are able to scale across entry level to luxury autos, while gaining flexibility in interface and peripheral selection

Sehat Sutardja, Chairman & Chief Executive Officer, Marvell Technology Group Ltd.

11:55 - 12:45 Keynote panel discussion: consider the role of the AUTOMOTIVE OPERATING SYSTEM and tackle cyber security

  • Look into what automotive IT architecture is necessary and consider the benefits and challenges of making automotive software platforms more open
  • Discuss how the automotive industry can act together to build secure automotive software architecture

Masashi Yamasaki, Deputy General Manager - Integrated Control System Development Division, Mazda Motor Corporation
Makoto Kayashima, Unit Leader, Senior Researcher, Research & Development Group, Center of Technology Innovation-Systems Engineering, Hitachi, Ltd.
Tsukasa Ogino, Representative Director, Connected Consumer Device Security Council
Hakan Kostepen, Executive Director - Strategy and Innovation, Panasonic

Moderator:  Guillaume Ouellette, Senior Specialist - Connected Car, SBD

12:45 - 14:15 Networking Lunch

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Room A: TELEMATICS TRACK: INFOTAINMENT, SECURITY AND LATEST CONNECTED CAR TECHnologies

Chairperson: Masamori Kashiyama, Senior Vice President, Hitachi Consulting

14:15 - 14:35 UTILIZE THE CLOUD TO POWER AUTOMOTIVE IOT SERVICES

Learn how to exploit the cloud to support connected car IoT services and strengthen the gathering, storing and utilizing of sensor data and real-time analytics.

Shinpei Ohtani, Manager, Solution Architect Solutions Architecture, Amazon Data Services Japan K.K.

14:35 - 14:55 MAPPING: THE KEY TO NEXT GENERATION TELEMATICS SERVICES

  • Understand the value generated from visualizing and analyzing probe data
  • Learn about the new role that the map will play for the connected car and autonomous driving

Motohiro Watanabe, Manager - Product Management Group, Esri Japan Corporation

14:55 - 15:15 Emerging Business Models to Support the Connected Car

Today’s business models for the connected car are rapidly evolving from subscription based to a true internet-style monetization approach. This session will explore the infrastructure needed to support the connected car business models of our future, and how your can begin preparing today.
 
This session will address:

  • The three waves of connected car service business models
  • Infrastructure requirements to support the upcoming changes
  • Insights into how to manage the in-vehicle connectivity for both service monetization and vehicle lifecycle connectivity management

James Dawson, Sr. Director, Market Development, Connected Car, Jasper

15:15 - 15:35 How to solve the Connected Car dilemma - driver distraction and related HMI challenges

  • Look into driver distraction and related HMI requirements together with a survey of existing MirrorLink Apps examples
  • App Guidelines of the Car Connectivity Consortium: Gain insight into how MirrorLink™ helps solve the Connected Car dilemma and strives to allow a responsible in-car use of smartphone applications

Laurent Cremmer, Certification Working Group Chair, Car Connectivity Consortium / Technical Account Manager, RealVNC Ltd

15:35- 16:05 Coffee Break

16:05 - 16:25 Innovative Data Management and Utilization for the Connected Car

  • Examine what kind of data management architecture is required to generate new value
  • Explore what functions in the connected vehicle will be truly valuable from a consumer perspective

Masamori Kashiyama, Senior Vice President, Hitachi Consulting

16:25 - 17:35 Panel discussion: PUT INFOTAINMENT AT THE CENTER OF THE CONNECTED LIFESTYLE

Discuss the necessary vehicle infotainment and HMI elements to hook up to the consumer's connected lifestyle.

Heisuke Ikeda, Director OEM Relations Japan, NNG
Stéphane Petti, M2M & IOT Business development Director, Orange Business Services
James Dawson, Sr. Director, Market Development, Connected Car, Jasper
Avinash Ghirnikar, Director of Technical Marketing, Marvell Semiconductors, Inc.
Laurent Cremmer,
Certification Working Group ChairCar Connectivity Consortium / Technical Account Manager, RealVNC Ltd

Moderator: Masamori Kashiyama, Senior Vice President, Hitachi Consulting

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Room B: AUTONOMous TRACK: ADAS, SENSORS, LATEST TECHnologies AND Next CHALLENGES

Chairperson: Tsuguo Nobe, Chief Advanced Service Architect and Director, Strategy Office Automotive Unit, Intel K.K & Visiting Associate Professor, Nagoya University

14:15 - 14:35 AUTONOMOUS DRIVING: THE COMPLETE MARKET UPDATE

  • Understand the development of autonomous technologies, including AI (Cloud and Edge), 3D Map database, WAN/DSRC, vehicle IoT, sensor data
  • Discuss the major challenges, including legal and ethical issues facing the growth of autonomous driving in Japan

Tsuguo Nobe, Chief Advanced Service Architect and Director, Strategy Office Automotive Unit, Intel K.K & Visiting Associate Professor, Nagoya University

14:35 - 14:55 CASE STUDY: MAKING AUTONOMOUS DRIVING A REALITY

  • Hear about the latest sensor developments and technologies to enable system advances
  • Understand the next technological challenges set to shape the future of autonomous driving

Hisashi Chiba, General Manager, Advanced Driver Assistant Engineering Department, Bosch Corporation

14:55 - 15:15 SAFETY AND SECURITY REQUIREMENTS OF THE AUTOMOTIVE OS TO SUPPORT ADAS AND AUTONOMOUS VEHICLES

  • Actualize the integrated cockpit incorporating both safety and non-safety software components, as well as functional safety for embedded ADAS and autonomous solutions with reasonable cost
  • Learn the important role that the OS will play regarding automotive safety when IoT and V2V are used in ADAS and autonomous driving as opposed to conventionally in infotainment

Yoshiki Chubachi, Manager, Business Development (Automotive APAC), QNX Software Systems Ltd.

15:15 - 15:35 DEVELOPING THE AUTONOMOUS VEHICLE: HMI & DATA

Explore the HMI and automotive data management necessary for autonomous vehicle development

  • Learn about necessary HMI elements that support smooth communication between driver and vehicle and reduce the burden of handling the car
  • Understand how vehicle data and external traffic information will contribute to autonomous driving and active safety

Shinobu Doi,Senior Manager System Engineering, Instrumentation and Driver HMI, Continental Automotive Japan, Inc

15:35 - 16:05 Coffee Break

16:05 - 16:25 Architecting Software for Automated Vehicles in a Connected World

  • Exploring the convergence of the vehicle computing environment with the Internet of things
  • Connecting the approach to software with the economics of an increasingly more connected consumer
  • Creating new models for collaborative development inside and outside of the vehicle environment

Marques McCammon, Senior Director, Automotive Product Management, Wind River

16:25 - 16:45 The frontier of AI and its impact on automotive industry

  • Gain insight into how the advancement of AI is getting close to, or going beyond, human recognition and prediction capability under difficult road situations and poor weather
  • Learn global picture about how AI and robotics technologies are impacting on the automotive industry

Yu Kai, Founder/CEO/Captain, Horizon Robotics Inc.

16:45 – 17:35 Panel DIscussion: SOcial and Technological challenges for future autonomous vehicles

Discuss how current ADAS technologies, sensors, high-definition maps, AI and social acceptance challenges will be related and developed for future autonomous vehicles. Map out the key challenges and how to overcome them.

Hisashi Chiba, General Manager, Advanced Driver Assistant Engineering Department, Bosch Corporation
Shinobu Doi, Senior Manager System Engineering, Instrumentation and Driver HMI, Continental Automotive Japan, Inc 
Marques McCammon, Senior Director, Automotive Product Management, Wind River 
Yu Kai, Founder/CEO/Captain, Horizon Robotics Inc.

Moderator: Tsuguo Nobe, Chief Advanced Service Architect and Director, Strategy Office Automotive Unit,Intel K.K/Visiting Associate Professor, Nagoya University

17:35 - 19:00 NETWORKING DRINKS HOSTED BY JASPER

Delegate Networking Reception

Day 1 Keynotes Day 2 Keynotes

Day 1 Telematics Track Day 2 Telematics Track

Day 1 Autonomous Track Day 2 Mobility Track

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Day 2, Wednesday October 21st

KEYNOTES: THE FUTURE OF the automobile and mobility

9:00 - 9:05 Day 2 chairperson's opening speech

Chairperson/ Moderator:

Takaaki Sugiura, Principal Researcher, Group Leader, ITS Business Group, Mitsubishi Research Institute, Inc.

9:05 - 9:30 THE FUTURE OF CONNECTED VEHICLES: ZERO EMISSIONS AND AUTONOMOUS DRIVING

It's all about connectivity. Identify what value the connected vehicle will bring to consumers and understand how connectivity will contribute to Nissan's Zero Emission and Autonomous Drive projects

Koji Yamamoto, Division General Manager, Vehicle-IT and Autonomous Drive Division, Nissan Motor Co., Ltd.

9:30 - 9:55 Building towards a new mobility society in Japan in 2020

  • Understand the unique challenges in Japanese mobility and how these can be solved
  • Explore why it's necessary to promote social acceptance in order to realise an autonomous driving society

Hiroshi Nakajima, CEO Member of the Board, Robot Taxi, Inc./ Executive Officer, SVP, Director of Automotive Div. DeNA Co.,Ltd

9:55 - 10:20 CONNECTED SAFETY IN THE NETWORKED SOCIETY

Understand connected safety in the networked society and how to utilize the cloud to provide active support to your drivers

  • Explore how the Cloud manages traffic information, V2X and real-time driving data and help drivers to avoid risk on the road
  • Hear about how vehicle clouds can cooperate efficiently with traffic authorities, smartphone apps and other backend infrastructure for better traffic management and road safety

Gene Claxton, Sales Director Automotive, Business Line Industry & Society, Ericsson

10:20 - 10:50  Coffee Break

10:50 - 11:15 Utilize 320,000,000 Alibaba/AutoNavi users to help OEMs/TSPs build brand new telematics solutions and big data marketing strategies

Peter Zhou, VP, Alibaba Group Autonavi

11:15 - 11:40 FUTURE MOBILITY: THE ADVANCE OF INTELLIGIENT MOBILITY AND ITS IMPACT

Lei Zhou, Partner, Deloitte Tohmatsu Consulting LLC

11:40 - 12:30 keynote panel discussion: Autonomous vehicles and new forms of mobility - hOw society will change IN 2020 AND BEYOND

Track the evolution of mobility and debate how the vehicle and transportation can be advanced

Koji Yamamoto, Division General Manager, Vehicle-IT and Autonomous Drive Division, Nissan Motor Co., Ltd.
Lei Zhou, Partner, Deloitte Tohmatsu Consulting LLC
Hiroshi Nakajima, CEO Member of the Board, Robot Taxi, Inc./ Executive Officer, SVP, Director of Automotive Div. DeNA Co.,Ltd

Moderator: Takaaki Sugiura, Principal researcher, Group Leader, ITS Business Group, Mitsubishi Research Institute, Inc.

12:30 - 14:00 Networking Lunch

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room a: TELEMATICS TRACK: GLOBAL UPDATE AND connected car DATA BUSINESS

Chairperson: Yuzo Kuboyama, Deputy Manager, IT Business Dept., Sojitz Corporation

14:00 - 14:20 MOVEMENTS IN THE CHINESE MARKET

Learn about approaches to the automotive industry from an IT company perspective, and how BAT (Baidu, Alibaba, Tencent) are approaching telematics and autonomous space. How they will impact the automotive industry?

Keisuke Tajima, Senior Supervisor, Business Strategy Division, Strategy Planning Department, Pioneer Corporation

14:20 - 14:40 Customer insights using Big Data

Understand how to use Big Data and machine learning as tools to understand and enhance your business as well as to get to know your customers.

  • Showcase of customer examples using both vehicle data and telecommunications network metadata
  • Big Data in the Cloud, machine learning as a service and other global trends

Per Johdet, Manager of Enterprise Architecture, Telenor Connexion

14:40 - 15:00 Outlook of Insurance Telematics in Japan

  • Understand the unique features of the Japanese automotive insurance market
  • Examine Japan's first PHYD automotive insurance released by Sony Assurance
  • Gain insight into how insurance telematics (PHYD) market will develop in Japan

Kazuyoshi Yasuda, General Manager, Automobile Insurance Department, Sony Assurance Inc.

15:00 - 15:20 Mazda's vision and approaches to vehicle connectivity

  • Examine what changes are taking place in the car
  • Hear about Mazda’s approaches and vision
  • Understand the changes in development environment for connectivity and changes of its role from an OEM perspective

Hiroshi Kajiyama, Program Manager, Product Div., Mazda Motor Corporation

15:20 - 15:50 Coffee Break

15:50 - 17:00 panel discussion: utilize vehicle BIG DATA TO DELIVER BETTER CUSTOMER EXPERIENCES

How should we utilize vehicle-related data to deliver value to the customers? Discuss the architecture and business models for enhancing customer experience.

Hiroshi Kajiyama, Program Manager, Product Div., Mazda Motor Corporation
Yoshikazu Watanabe, Manager, Connectivity Development Project Team /Accessories Development Dept.,Fuji Heavy Industries Ltd.
Yu Nagata, Project Manager, Advanced Development & Business Planning Division, Toyota InfoTechnology Center Co., Ltd
Scott Frank, Vice President-Marketing, Airbiquity
Keiichi Kanai, Executive Consultant/Corporate Evangelist, Teradata Japan, Ltd.

Moderator: Yuzo Kuboyama, Deputy Manager, IT Business Dept., Sojitz Corporation

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Room B: Mobility Track: THE EVOLUTION OF new forms of MOBILITY and technologies

Chairperson: Vivek Vaidya Vice President, Automotive & Transportation Frost & Sullivan

14:00 - 14:20 The AUTOmobile becomes the autoMOBILE: How does the mobility revolution impact automotive business models?

  • Understand how IoT technologies and new business models, such as car sharing, are transforming the automotive industry and creating the foundations for future mobility ecosystems
  • Explore how connected vehicle data can be monetized along a new value chain utilizing advancing IoT technologies

Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Japan , IBM

14:20 - 14:40 CONNECTED CAR TECHNOLOGIES FOR SMART MOBILITY

Understand how to harness connected car technologies to enable a smarter mobility paradigm

  • Learn about tremendous opportunities brought by faster mobile communications(5G), V2X, autonomous technologies, IoT and OTA (over-the-air) upgradability
  • Hear the case studies from Europe to understand how to tackle the complexity and security challenges in future systems

Dominikus Hierl, Chief Executive Officer, Telit Automotive

14:40 - 15:00 A new form of urban mobility presented by Toyota's i-Road micro EV

  • Examine how the needs of urban mobility are changing and the Toyota's vision behind and features of the i-Road
  • Look at car sharing case studies and test projects to understand the i-Road's potential

Akihiro Yanaka, Project General Manager, ZI, Sports Vehicle Management Div. Toyota Motor Corporation

15:00 - 15:20 GAUGE THE IMPACT ON TRANSPORTATION BROUGHT BY NEW MOBILITY AND MODAL SHIFT

  • Examine how Yamato is approaching and contributing to safety and sustainability, and promoting eco driving by visualizing driving data provided by See-T Navi
  • Understand how the multi-modal transport of goods - teaming up with other transport companies, using public buses and trains, etc - can bring benefit to urban society

Manabu Tanazawa, Assistant Manager, Division of CSR Development, Yamato Transport Co., Ltd

15:20 - 15:50 Coffee Break

15:50 - 16:10 Future of Mobility: Changing Landscape of Urban Mobility

  • Learn about changing urban mobility and changing paradigms of mobility business model
  • Identify how vehicles are moving from product  to service and automakers to mobility service providers

Vivek Vaidya, Vice President, Automotive & Transportation, Frost & Sullivan

16:10 - 17:00 Panel discussion: New forms and new ideas of mobility that future consumers want, and the necessary technologies for them

Consider small mobility, car sharing, and new ideas of mobility that future consumers want. Discuss the technology and urban design requierd to support new forms of mobility

Sebastian Wedeniwski, IBM Distinguished Engineer, CTO Automotive Industry Japan , IBM
Akihiro Yanaka, Project General Manager, ZI, Sports Vehicle Management Div., Motor Sports Group/ Project General Manager, Product Planning Dept./ Project General Manager, ITS Planning Dept. Toyota Motor Corporation
Manabu Tanazawa, Assistant Manager, Division of CSR Development, Yamato Transport Co., Ltd
Peter Soutter, CEO, Good Travel Software

Moderator: Vivek Vaidya, Vice President, Automotive & Transportation, Frost & Sullivan

17:00 End of Conference

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Day 1 Keynotes Day 2 Keynotes

Day 1 Telematics Track Day 2 Telematics Track

Day 1 Autonomous Track Day 2 Mobility Track

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Sponsors/Exhibitors in 2015
Platinum Sponsors
Ali-Autonavi
Ericsson
Marvell
NNG
Teradata
Gold Sponsors
AWS
Cisco
Esri
Intel
QNX
Telenor
Telit
WIND
Badge Sponsor
Airbiquity
Drinks Reception Sponsor
Jasper
Autonomous Driving Sponsor
Intel
Co Sponsors
GTS
Orange
Exhibitors
Abalta
Anritsu
Gemalto
inago
Realvnc
UIEvolution