The Most Crucial Topics to your Business Addressed
Take a look at the cutting edge topics that were addressed at last year's conference. We are currently researching to produce another ground breaking agenda for 2015.
Day 1 September 3rd
7:00-8:30am: REGISTRATION, EXHIBITION & WELCOME COFFEE
Chairperson: Tom Kavanaugh, Consultant, PWC
8:30-9:05am: Essential UBI Info – The Roadmap to Success
It is widely believed that UBI in the US will reach tipping point by the end of 2015. We examine the market to date, and the upcoming developments that will increase uptake.
- Setting the data bar high enough. Look at how to manage and analyze driver profile data from today’s solutions to ensure the resulting risk assessment stands up in tomorrow’s thresholds
- Raising UBI Adoption Rates: Utilize segmented, targeted marketing campaigns and other suggestions from consumer research to increase education and awareness about UBI across consumer markets
- Automakers and Tech. Giants enter the market: How will interest in the UBI space from these dominant consumer electronic (CE) players change the game?
Robin Harbage, Director, Towers Watson
9:05-9:40am: Regulation, Regulation, Regulation...
Regulation plays a huge part in deployment – but that’s not where the buck stops. We assess the regulation that will impact auto insurance and UBI going forward.
- Compare forward-thinking states such as WA with policies to encourage mass UBI rollout, versus a more restrictive state such as CA to get an up to date picture of the UBI regulatory landscape
- Discuss govt. safety initiatives such as V2X (vehicle-to-vehicle/infrastructure) and their impact on where liabilities for insurance claims may rest to align telematics with public policy goals
- Assess the impact of new vehicle features such as automatic braking etc. on the importance of driver judgement and reaction speeds to update the measured driving behaviors accordingly
Allen Greenberg, Senior Policy Analyst Federal Highway Administration, US Department of Transport
Eric Nordman, Director - Regulatory Services & CIPR, NAIC
Lee Barclay, Senior Actuary, Washington State Office of the Insurance Commissioner
Robert Passmore, Senior Director Personal Lines Policy, PCIAA
Moderator: Brian Casey, Partner, Locke Lord LLP
9:40-10:15am: Big Impact Disruptors Enter the Market
The eyes of the big hitters have fallen onto UBI. Google and Apple are entering the mainstream telematics market, and Automakers are making their move into UBI – keep up with the pace!
- Take a look at the strategic moves Google has made in automotive innovation in order to predict which slice of the UBI pie they may take to ensure current players remain one step ahead
- Apple is at it as well! Assuming that UBI is too far outside of their core business is a risk to take. Think of the increased press coverage or enhanced consumer buy in. We examine the pros and cons!
- Will insurers hand the keys over to Automakers? As the gate holders to a wealth of data we address the adapted business models and required tech. in an automaker dominated UBI landscape
Sandeep Puri, Business Integration, Sales & Strategy, Deloitte Consulting
Ryan Morrison, CEO, True Mileage
Catherine McCullough, Executive Director, Intelligent Car Coalition
Moderator: Jeff Stempora, CEO, AIPS
10:15-10.50am: Build Bridges – Connect Insurers with their Consumer
Traditionally, insurance is a ‘pay once and forget about it’ service. However, telematics facilitates regular interaction between consumer and insurer due to its connected nature.
- The consumer actually wants to hear from you! Take a look at the consumer stats relating to desired frequency of contact from the insurer, to develop strategies the build successful relationships
- Discuss the role TSPs play in the insurer–consumer relationship e.g. sending regular text interaction and driving behavior updates to build a service in line with insurer & consumer demands
- Understand the resources TSPs need to invest in to provide this service to the insurer e.g. IT infrastructures, personnel, call centers etc. to ensure the system is streamlined and effective
Jonathan Hewett, CMO, Octo Telematics
10:50-11:00am Interactive Poll Questions
11:00-11:30 EXHIBITION & NETWORKING COFFEE BREAK
11:30-12.05am: Streamline Operations: From Manual to Automatic
The operations of UBI from a back-end perspective, is often the forgotten link. We discuss how an operationally strong system is the back bone to take UBI from strength to strength.
- Take a look at how automated backend operations system can integrate community-specific services such as crowd mapping data to represent the complete needs of each segment
- Use an automated system that syncs data from both smartphone & OBD2 etc. to enable insurers to juggle communities in one streamlined system and widen their customer reach
- Improve logistics by integrating an automated rather than a manual back-end system to reduce personnel costs, improve customer service and enable scalability
Vincent Pavero, Director, Products & Innovation, IMETRIK
12.05am-12.40pm: Data Storage – Make the Right Choice
The volume of data derived from UBI solutions is ever increasing. And with this comes the question of – how much of it needs to be stored, and in what format?
- Cost vs Value – the perfect balance: How can the ‘future value’ of UBI data be determined to ensure the ‘cost’ of its storage is not too high?
- Discuss how the methods by which data is processed, organized and stored can affect the viability of using today’s data during R&D for tomorrow’s more sophisticated programs
- ‘Cleaning’ UBI data allows for cheaper storage. We discuss the implications this has already caused when mining historic data, and assess the future benefits of storing data in raw form
Steven Fernandes, Innovation Manager/Assistant Director - Product Development, The Hartford
Marc Natrillo, Director - Product Development, The Hartford
12.40-2.30pm EXHIBITION & NETWORKING LUNCH BREAK
2:30-3:05pm: Crucial UBI Investment
Investment into UBI is key to its success. Without outside investors, updates to infrastructure, pilot schemes and solution development would not be possible except in a few cases.
- The value of UBI: We address the bottom line value UBI programs bring to insurance carriers in order to highlight these figures to entice investment and increase financing into the space
- Get the books in order: Showcase current and future projections for improvements in loss-ratios, business models with solution providers etc .to present a solid case for investment
- Automakers – will they storm the market? How will impending OEM investment into the UBI space change the investment landscape and resulting UBI business models?
Scott Mattson, Director, William Blair & Co
Justin Garrison, Principal, BV Investment Partners
Josh Stirling, Senior Analyst - U.S. Insurance, Sanford C. Bernstein & Co.
Moderator: Mark Licht, President, Licht & Associates
3:05-3:40pm: Telematics Rivals the Traditional
Telematics has already disrupted the auto insurance market to a level where there is no going back! It’s important to keep the core reasons for this business shift in mind every step of the way.
- Take a look at the improvement in loss ratios telematics brings to insurers who utilize the tech. to re-price its book of business – making up for the initial outlay and reduced premiums
- Empower the Consumer: Telematics gives drivers control over their insurance policies - drive better, pay less! How can it be ensured that this simple value proposition doesn’t get lost in translation?
- The insurer mind-set explained: Take a look at the initial costs to enable data capture, storage, underwriting and requirements in customer service to ease the concerns of entry level insurers
James Levendusky, Strategic Marketing Manager, Verisk Telematics
3.40-4:15pm: Case Study IMS, United Fire Group & Towers Watson: Planning for UBI Profitability and Success
Does the UBI discount approach meet your long-term business goals? Learn about advanced UBI capabilities to drive program success, including learnings and feedback from a leading UBI solution provider, seasoned analytics organization and an insurer in the final stages of deployment.
- Learn how UBI programs can be extended to included advanced valued-added services & gamification to create stickier customer relationships while improving the bottom line
- Dive into the results of live pilots to see the best ways mobile can be utilized to drive UBI profitability, from lead generation to mobile deployment considerations
- Uncover lessons learned from an insurer currently deploying a UBI program to understand where opportunities and pitfalls can lay to ensure success
Victoria Hefel, Vice President, Personal Lines Regional Manager, United Fire Group
Christopher Dell, Director Product Management, IMS
Katie DeGraaf, Consultant, Towers Watson
Jason Toonstra, Senior Director Emerging Technology, IMS
Moderator: Ben Dailey, Director US Sales and Business Development, IMS
4:15-4:50pm: Lessons Learned at Pilot Stage
Once an insurance program is implemented it is important to keep it operationally viable while also pushing the program forward. We take a look at the pitfalls and lessons learned.
- Take a look the necessary operational support for UBI programs such as supporting agents and coping with new technology to prepare and manage the program without a hitch
- It can’t be done alone! What support is required from the vendor community e.g. CRM, and what can be done in house to ensure a successful UBI program enters the market
- Understand the full objectives of UBI such as improved loss ratios, a golden portfolio of drivers and better engagement with customers to cement these into every decision made along the way
Mohamad Hindawi, Consultant, Towers Watson
Paul Stacy, Director R&D Director, Wunelli, A LexisNexis Company
Theresa Bui, Director, Product Marketing, Connected Devices Cloud, Jasper Wireless
Moderator: Vinod Kachroo, Chief Technology Officer for Insurance & Healthcare, Tata Consultancy Services Limited
4:50-5.20pm EXHIBITION & NETWORKING COFFEE BREAK
5.20-5.55pm: What Role Will OEMs Play?
With more OEM interest than ever before, burning questions such as where will they fit into the value chain are being asked. We examine the possibilities.
- ‘Bundling’ services together is an ever increasing consumer mega trend. We discuss how OEMs are primed to ‘bundle’ insurance at the point of vehicle sale and its impact on existing players
- The3 OEM / insurer relationships: Captive insurers within the OEM group, partnerships for outsourced underwriting or white labelled underwriting– which will prove most successful?
- Discuss how to create an agnostic relationship between insurers, OEMs and TSPs for device compatibility and data possibility to create UBI solutions that can go mass market
Andy Goldby, Chief Product Officer, The Floow
Steve McKay, CEO, DriveFactor
Jenda Chen, COO, Metropia
Moderator: Dave Huber, President, Kairos Solutions
5:55-6.30pm: Under the Microscope – Value Added Services
VAS’ open the door for product differentiation, incentives for the consumer and crucial revenue generation schemes. But what’s the winning method to integrate them into a pricing solution?
- Explore how to enhance the consumer proposition by using LBS to personalize VAS portfolio in order to resonate with specific demographic targets and increase customer satisfaction
- The VAS business model: Will the addition of VAS increase UBI uptake enough to make offering a freemium model worthwhile? We also assess subscription and try before you buy options
- The basic entry level UBI package: With existing solutions offering pricing and VAS as incentives, we discuss what the base level offering needs to be for insurers just starting out in UBI
Nino Tarantino, CEO, Octo North America
David Lukens, Director of Telematics, LexisNexis
Moderator: Frederic Bruneteau, Managing Director, Ptolemus
2:30-3:05pm: The Great App Debate
Many see apps as the future, especially for smaller insurance carriers, as they reduce the implementation costs enormously. However, at what price is this cost reduction to the data quality?
- Apps and consumers go hand-in-hand: Explore how the use of apps negates consumer concerns over ‘unfamiliar UBI’ concepts by tying programs into an already ubiquitous consumer experience
- Compare and contrast smartphone and OBD2 data, to identify the patterns generated in each from like for like incidents to know how to interpret smartphone data effectively
- Discuss how to substantiate smartphone UBI data with traditional proxies to bring the accuracy of risk assessment in line with OBD2 data, enabling equally reliable solutions at lower price points
Chandan Gokhale, Sr. Director, Insurance Telematics, Cognizant
Jeffrey Blecher, Sr. Vice President, Strategy, Agero
Ben Miners, Vice President Innovation, IMS
Moderator: Frederic Bruneteau, Managing Director, Ptolemus
3:05-3.40pm: Create Better Drivers
Questions still remain about whether UBI can actually change the driver’s behavior. Devising the most effective feedback methods hold the key to success.
- Analyze the required coaching for differing consumer segments e.g. the various personal line demographics and the varying fleet types to see the greatest results
- Don’t forget the brand: How can regular feedback on ‘bad driving’ practises be communicated in a non-judgemental, constructive format to provide a positive brand image and customer experience?
- Discuss the interfaces available for driver feedback, such as web portal or real time audio, to align feedback methods with customer preferences for maximum effect
Jon Verhaeghe, Insurance Telematics Manager, Teletrac
Avner Freiberger, General Manager, Verisk Telematics
Phillip Henville, Senior Vice President of Solutions, Quindell
Moderator: Kevin Henderson, CEO, Indenseo
3:40-4.15pm: Is OBD the Gold Standard or Can a Smartphone UBI Platform Perform Better?
The OBD is the telematics device with the largest market share in the United States. Take a look at the capabilities of the OBD device vs. the smartphone to separate the facts from common perceptions.
- Examine how each technology’s methodology for data collection and scoring supports effective auto insurance underwriting – including discussions about the accelerometer, GPS, gyroscope, Bluetooth, and magnetometer
- Learn how cellular network dependency and vehicle interoperability can impact OBD-based data quality vs. smartphone-based data quality
- Discover how each technology equips insurers to combat fraudulent activity
Jake Diner, CEO, Driveway Software
4:15-4:50pm: Cost: The Biggest Barrier to UBI Adoption?
Insurance carriers are realizing that having a UBI program is becoming business critical. Take a look at the on-going insurer cost vs. data quality debate to evaluate the options.
- InDrive, OnStar etc. deliver on-going quality data over an extended period but at a driver cost of $7 – 19 month: is this cost prohibitive and discouraging crucial consumer uptake?
- Examine programs that are free to the driver with insurers providing temporary verification to reduce costs such as Snapshot & Drivewise. Their premium reductions max out at 30%: is the discount enough?
- Hybrid approach: OBDII device with on-going smartphone data transfer via NFC, reduces insurers' data transfer costs by around 75%. Is this the cost/quality balance the insurance telematics community needs?
Ryan Morrison, CEO, True Mileage
5:20-5.55pm: The Future: The Connected Life
The connected lifestyle is bringing the home, the car and all other areas of life into one bundle – ‘The Nest’. New insurance packages will emerge as a result whereby one premium covers all.
- Connected home insurance is synonymous with UBI due to pricing based on actual behaviors negating the need for proxies. What benefits will insurers see through bundling the two?
- Reduce UBI privacy concerns: Tap into the emotional connection consumers hold to their homes, by offering one package that includes auto and home UBI, in turn, allowing for increased premiums
- Insurers forge partnerships with home security companies: Discuss how this is the first step towards integrating car & home insurance into one ‘connected insurance’ package to align future strategies
George Ayres, Vice President - Global Sales, Verizon Telematics
Angel Mercedes, M2M Business Development Manager, T-Mobile USA
Mobeen Khan, Executive Director, Advanced Mobility Solutions, AT&T
Moderator: Shamik Lala, Principal, AT Kearney
5.55-6.30pm: Internet of Things – Reduction of Risk & Time to Market
Explore how to get to your new UBI offering to market faster by incorporating Internet of Things (IoT) best practices using wireless deployment. Accelerate the trial process and reduce time to market in a matter of months.
- Take a look at how IoT best practices enables end-to-end security by easily securing a private data path over the air between the vehicle and Data Canter, protecting both your firm and the end consumer
- Examine how vehicle data and UBI application is easily extensible via application programming interface (APIs) to accommodate rapid evolvement of the application to meet both customer and regulatory needs
- Analyze an intelligent edge approach to the vehicle to get the right data and the right time to sidestep unnecessary data upload and avoid unnecessary transport cost
William Faresich,Sr. Product Manager, Insurance Telematics, AT&T
2.30-3.05pm: Cognitive vs. Event Data
UBI has not yet reached its zenith. There is debate that event behavior is still a proxy, and not a true reflection of the decisions that cause risky driving. What do you think?
- Did traditional proxies really have it that wrong? Credit scores showcase risky mind-sets of an individual – does using event data from UBI enable true evaluation of an individual’s risk?
- Discuss how utilizing cognitive methods gives greater predictive power to underwriting models, enhancing the sophistication of pricing across the board
- Understand the reasons behind risky behavior such as overtiredness or kids in the car to change behaviors at the situational level rather than the action level for greater impact
Jeff Stempora, CEO, AIPS
3:05-3:40pm: Consumer Rights – Data Portability
The transfer of driving behavior data between one insurer to another, is considered a roadblock to mass market uptake of UBI. We examine how data portability could function in the US market.
- Take a look at how brokers in Canada are acting as an advocate for consumers by developing data privacy and ownership standards that allow for data portability between insurers, encouraging competition
- Examine the possibility of data fraud conducted by the consumer when transferring data from one insurer to another – what steps need to be put in place to avoid this and set premiums correctly?
- Analyze the option of only the ‘score’ being portable, with data housed in a clearing house in a similar system to credit-based insurance scoring, to avoid fraud and allow consumers portability
Shobana Sankaran, Business Development Consultant, California Casualty Management Company
Chris Carver, President, ATG Risk Solutions
Gail Gottehrer, Partner, Axinn, Veltrop & Harkrider LLP
Moderator: Patrick Vice, Partner, Director-Products & Services, Insurance-Canada.ca
3.40-4.15pm: Cloud and Analytics Changes the Game
UBI is enabled through data, robust analytics and cloud operating models while capitalizing on highly advanced mobile technology. Using these in unison creates new ways to interact with policy holders.
- Learn how the cloud allows for the evolving ecosystem between cars, roadways, transportation logistics, safety advocates, insurers and OEMs to seamlessly integrate
- Discuss how to leverage cloud offerings in this new wave of connectivity and big data, allowing insurers of all sizes to compete
- Learn how the cloud fuelled with advanced analytics allows all enterprises to innovate and transform
Kevin Daley, Technology and Innovation Group, Chief Business Architect, IBM
4.15-4.50pm: OEMs turn Data into Insurance
OEMs are starting to enter the UBI market, causing ripples throughout the value chain. Whilst their involvement will generate a wealth of data, this contribution is not without its complexities.
- Take a look at the pros for OEM’s to share their data for UBI such as increased customer loyalty or higher interest in their infotainment platform to strike mutually and equally beneficial deals
- We examine the ability for pre-existing on-board OEM telematics-devices to provide data sets useable for UBI and the resulting tech. required for these and alternate UBI solutions
- Data from installed devices contains automaker IP. What are the ownership and IP infringement implications when data is passed to the insurer? How will this affect the OEM/insurer relationship?
David Chronowski. Product Manager - Connected Services Solutions, Ford
Benoît Tournier, Marketing Director – Transportation, Sierra Wireless
Robert Gruszczynski, OBD Communication Expert, Volkswagen Group of America
Moderator: Christopher Wilson, CEO, Vehicle Data Science
4:50-5.20pm EXHIBITION & NETWORKING COFFEE BREAK
5.20-5.55pm: High Speed Data Sampling for Better Accident Reconstruction
Advanced development in telematics device technology proves accident reconstruction is moving into a new phase for more practical uses. We examine how.
- Analyze how fast accidents actually happen, for instance the average accident occurs in 20 milliseconds, to understand the frequency of data sampling necessary to get detailed event data
- Take look at high speed impact sampling such as 1kHz in light of the average speed of accidents and the benefits this has for accident reconstruction
- Examine the potential benefits that claims departments gain from high speed sampling such as identifying possible damage and injury post-event and the cost reductions this brings them
Colin Smithers, Founder and CEO, Redtail Telematics
5.55-6.30pm: Case Study, Tata Consultancy Services and Allstate: The Connected Consumer Ecosystem
Examine how digital capabilities, mobile devices and the Internet of Things (IoT) are enabling improved insurer-customer engagement and creating new ecosystems founded on ‘Customer Centricity’
- Examine how advances in ubiquitous computing and connected cars create new engagement channels, moving the insurer-customer relationship forward from transactional to value-based
- Learn how insurers can provide a complete auto experience for your customers by playing in all aspects of the ecosystem, going beyond insurance, from safe driving to auto purchasing
- Discuss how customer experience in the connected auto ecosystem is changing through safe driving score programs and is leading to a ‘Digital Re-imagination of the auto insurance industry’
Vinod Kachroo, Chief Technology Officer – Insurance and Healthcare, Tata Consultancy Services
Kevin Rice, Director of Technology, Allstate Insurance Company
6.30-7:30pm EXHIBITION & NETWORKING DRINKS RECEPTION
Day 2 – September 4
7:00-8:30 REGISTRATION, EXHIBITION & WELCOME COFFEE
Chairperson: Tom Kavanaugh, Consultant, PWC
8.30-9.05am: Advertising: A Multichannel Approach
Spending on marketing is a must for any product. In an established industry like insurance, prior focus on new channels has not been a priority. UBI has changed that.
- TV campaigns generate high exposure – standard! Take a look at how ‘Rate Suckers’ encapsulated a complex message into a simple value proposition – debate if volume is it’s only reason for success
- Leave no stone unturned! What effect does a multichannel marketing campaign, using a consumer-segment-specific approach have on increasing lead capture?
- Turn leads into customers: What information is truly important to customers? We discuss the difference between a hard sell and a consultation with an enjoyable customer experience
David Pratt, General Manager - Usage Based Insurance, Progressive Insurance
9.05-9.40am: Is Mobile the Answer?
Mobile solutions have long been considered for UBI, with much toing and froing over the accuracy of data they collect. Agero will dispel many rumours and uncover the truth.
- Define the driver population: How can noise created through smartphones collecting data when the insured is a passenger, or on public transport be eliminated?
- Discuss how mobile crash notification and the filing of claims on the go through mobile apps will accelerate the claims process and improve customer satisfaction
- Understand the suite of VAS deemed relevant to UBI such as vehicle diagnostic incl. checking of the engine light to determine the mobile solution’s ability offer these and more
Julian Bourne, Vice-President, Agero
9:40-10.15am: The Connected Driver
Cars don't crash themselves (yet). It's the driver that we are interested in as we pursue new strategies to reduce loss ratios and improve customer engagement.
- Examine how to go to market cost-effectively with mobile solutions, enabling data collection at both vehicle and driver-level for unprecedented insights
- Explore how to better segment risk by leveraging this data
- Discuss the future UBI data regulation landscape to ensure that the correct preparation is made now for the years to come
David Lukens, Director of Telematics, LexisNexis
Paul Stacy, R&D Director, Wunelli a LexisNexis Company
10:15-10.50am: UBI Beyond the Discount
UBI’s most basic proposition is based on pricing. This model attracts customers but there is more insurers can offer by working in partnership with traditional telematics providers.
- Take a look at costs involved in the pricing model such as marketing for customer acquisition vs. the loyalty model whereby value is added to existing customers to avoid hidden costs
- Get to grips with the full services suite of the connected vehicle to identify those e.g. concierge the insurer can offer to stay ahead of the automaker whilst their deployment timelines catch-up
- Big Data: How can utilizing big data change the model? Can big data from fleets drive additional value?
Tom Taylor, Vice President - Advanced Strategy, Verizon Telematics
10:50-11:20am EXHIBITION & NETWORKING COFFEE BREAK
11.20-11.55am: Commercial Lines: Crucial Considerations
Commercial insurance telematics has a unique proposition whereby the insurance is only a small slice of the final solutions. We discuss the fundamentals of commercial insurance.
- Outline the benefit of commercial UBI such as reduced collisions resulting in higher volume of completed duty cycles and increased revenues, offsetting the cost of the initial investment
- The Org. Chart holds the key to success: Safety managers buy devices, CFO’s buy insurance. How can this dis-connect be carefully navigated to ensure both parties buy in?
- Examine the different types of fleet eg. long haul trucking or urban delivery lorries and stats on level of acceptance to segment-specific catalysts that drive adoption
Stephanie Stevens, Senior Client Executive – Data Sales, Telogis
11:55am-12.30pm: Consumer Responses to UBI: The Facts
With telematics, insurance is increasingly connected with and focused on the consumer. We bring you the latest results from our consumer responses so you know where Usage Based Insurance stands in the view of consumers.
- Take a look at how different customer demographics react to UBI programs (eg. youthful operators and others with higher premiums tend to be more receptive) to place customer responses in the appropriate context
- Compare and contrast recent research in the UK with the US to highlight points of interest such as the importance given to privacy to help inform your understanding of the customer
- Examine trends in consumer reactions and how these trends are contributing to low UBI adoption rates such as privacy concerns or technical issues
Roosevelt Mosley, Principal & Consulting Actuary, Pinnacle Actuarial Resources
12.30pm-2:30pm EXHIBITION & NETWORKING LUNCH BREAK
2:30pm-3.05pm: Back-End Platforms: Improve ROI
The back-end of a UBI program is highly complex with multiple parts coming from different suppliers. We examine the benefits of the back-end coming from one supplier.
- Examine the benefits of a cross-border hardware platform that performs globally from one single module enabling country-specific services for instance 2G in Australia and 3G in Europe
- Take a look at the benefit of a back-end platform that is highly flexible eg. cloud-based resulting in a scalable solution that is open to third parties
- Discuss the benefits of a UBI solution with a data plan, back-end servicer and front-end applications from one supplier to ensure that the UBI solution is optimised, improving ROI
Cyril Zeller, Vice President Global Telematics, Telit
3:10-3:45pm Shifting Consumer Mindsets: Identify, Target, Retain...Starting Now
With barriers to entry falling and consumer and carrier adoption rates increasing, now is the right time for you to engage with consumers on UBI initiatives through innovative targeting and retention strategies.
- US consumers are more willing to exchange personal data for perceived value. We will look at cross-industry case studies that demonstrate why insurers should capitalize on this shifting consumer outlook now
- Which characteristics indicate consumer demographics with the highest conversion potential? Learn who to target by examining consumer segments poised to be the early adopters of UBI
- How do you best target and retain this group of early adopters? Explore customer engagement strategies such as loyalty programs and gamification that drive a competitive advantage for UBI providers
Sandeep Puri, Business Integration, Sales & Strategy, Deloitte Consulting
3:45-4:20pm Engage Your Consumer
To date, the focus of UBI has been on how to entice consumers to utilize UBI solutions. As the market matures, focus has turned to how to keep customers on the insurers books.
- Discuss how to ensure focus is put on retention of the customer at the point of acquisition. Does the key lie in the value proposition, or does the style of sell also play a part?
- Take a look at the value proposition for differing consumer segments e.g pricing for Gen Y & Z or safety features for the older generations to provide a solution with everyday relevance to each
- Take a look at frequent consumer annoyances e.g. ‘I’m a better driver than the system say’s I am’ to negate any potential grievances at the point of sale for a positive user experience throughout
John Heffernan, AVP/Director - Standard Lines Strategic Iniatives, State Auto Insurance Group
Anthony Largo, Director of Commercial Auto Telematics, Liberty Mutual
John Kramer, Director of Business Development, Octo Telematics North America
Moderator: Tom Kavanaugh, Partner, PWC
4:20-4.55pm Brokers & Agents Take the Stage
Brokers & agents are a vital piece of the puzzle to gaining mass market traction as they are the gatekeepers between insurer and consumer – make sure they are checked in to UBI.
- Debate if the same fears of insurers should also resonate with brokers – will those that don’t get on-board with UBI be priced out of the market? Utilize this information to encourage broker buy-in
- Examine the role the commercial auto agent plays in facilitating the insurer-relationship, in both directions, to drive the commercial lines insurance telematics segment forward
- Empower the broker: Outline the FAQs consumers ask agents such as privacy concerns to ensure the brokers are fully equipped with the knowledge to eradicate consumer fears
Jeremy Jones, Vice President, Covenant Insurance Group, Inc.
James Kane, Senior Vice President Personal Lines, USI
Steven Bojan, Vice President - Fleet Risk Services, Risk Services Division, Hub International Limited
Moderator: Roger Lanctot, Associate Director, Strategy Analytics
3.10-3:45pm: The Future of Telematics in Commercial Lines
Telematics-based insurance for commercial lines takes place in a less regulated environment than personal line insurance, however uptake is slow. We examine the disrupters that will change this.
- Commercial brokers are independent: Get to grips with the trials and tribulations of educating the commercial broker community to ensure they have the right level of tech
- Explore future disrupters to the telematics insurance industry such as the upcoming regulation of the heavy truck segment to improve competition within this segment
- Installed device vs. smart phone: is the data quality drop from apps is negated by the higher adoption rates through reduced costs from that crucial 30 or less fleet segment
Deke Phillips, Director of Vertical Markets, LexisNexis
Alex Hauk, Sr. Director of Telematics, Telit
Christopher Parker, Assistant Vice President - Product Underwriting, Zurich
Moderator: Kevin Henderson, CEO, Indenseo
3.45-4.20pm Telematics Data: The Insurer's Secret Weapon to Engage Consumers
Telematics data gives insurance providers the ability get inside their consumer’s head and give them something before they even knew they want it. We take a look at how.
- Understand a driver’s mobility patterns through overlaying multiple trips, eg. offer travel insurance to a driver that regularly travels across states, ensuring services offered are highly personalized
- Educate the driver to condition behaviour, from pin drops on maps with explanations of poor driving to short educational clips via email, to make mobility safer and cheaper
- Engage the consumer using telematics data to develop highly personalized services, eg. discounts for a specific store that a driver frequently visits to engender brand loyalty
Aldo Monteforte, CEO, The Floow
4:20pm-4.55pm The Connected Car
The tech. advancements that come with uptake of the connected car could shift the insurance model from protection to preventative. We access the resulting cost reduction for the insurance industry.
- Discuss how the connected car would enable services such as lower response times and preferred providers for towing services, thereby lowering claim costs and times
- Engage, retain & win! The connected car improves the customer retention model: the UBI discount serves as bait and services such as rewards tied to driving behaviour maintains the client base
- Identification of fault in accidents: litigation of analysis of who is at fault costs billions of dollars per annum. The connected car and UBI have the potential to dramatically decrease this cost
Adam Kluber, Research Analyst, William Blair & Co.
Alex Bell, Managing Director, Advisory Service, KPMG LLP
Moderator: Stephen Applebaum, Senior Advisor, StoneRidge Advisors, LLC