Produced by Telematics Update

Industry Overview

The fleet telematics market is mature in terms of years but not penetration. It has been estimated by industry executives interviewed for this report that only around 20% of the North American fleet market has some form of telematics solution. It is anticipated that a penetration rate of 40% will be required for the technology to achieve critical mass.

With more than 10 years commercial telematics deployment there is a wealth of information regarding potential return on investment, cost analysis and increased productivity through telematics. This report seeks to discover why telematics suppliers continue to innovate and yet fleet managers remain reserved.

The fleet telematics market is on the verge of great change. Fleet telematics is undergoing significant consolidation as larger companies such as Trimble acquire niche providers, while wireless carriers and larger fleet owners introduce their own products. Fleet owners are yet to experience the ‘silver bullet’ solution to fleet management that many expect from the promises made by telematics providers over the last decade. The connected fleet report provides crucial analysis on the development of the fleet telematics market.


Topics Covered in the Report

  • Consider latest developments: Understand the latest developments in the fleet telematics industry – from innovation in products and value-added services to latest regulations and advances in usage-based insurance for fleets. Get to know key fleet providers and innovators to benchmark your current business model.
  • Understand key trends: Learn about North American and European trends driving the industry forward, paying particular attention to the emergence of fully integrated telematics solutions and the impact of smartphone ubiquity, V2X and 4G LTE.
  • Learn about new market opportunities: Understand the extent of the current and future opportunities within markets and industries. Learn how the relatively fragmented industry is expected to consolidate. Understand how changing economic conditions are shifting focus from fuel cost savings to changing driver behavior.  
  • Understand fleet managers’ telematics needs: Discover why telematics suppliers continue to innovate, yet fleet managers remain reserved. Find our conclusions backed up by 25+ interviews with industry executives and three Telematics Update surveys among fleets of all types and sizes. 


Key reasons to purchase this research

  • Expert opinion from key decision makers in fleets to innovators within the fleet telematics industry.
  • Proprietary industry data from corporate fleets, trucking fleets and leading telematics companies to support your business plans.
  • Forward looking, impartial analysis on the development of the fleet telematics market to ensure you focus on the most relevant and valuable industry trends.


Who needs this report

  • Business development executives who are seeking more information on the needs of fleets companies to maximise their current and future business strategies.
  • Product development executives who are seeking more information on future industry, fleet and technology trends including the impact of smartphone ubiquity, UBI, V2X and user experiences.
  • Strategy and commercial executives who are seeking more information on the direction of the fleet market, penetration and the opportunities in a competitive, consolidated market.


Peer reviews

The preeminent report on the telematics fleet industry today. It provides in depth knowledge regarding everything from fleet telematics to UBI. The interviews and quotes from industry experts as well as fleet managers sets this report apart from others. Engaging and full of knowledge, this study is a must read for anyone involved in the telematics and fleet industries.

Nicholas Ehrhart, VP of Business Development, Donlen Corporation


Previous report buyers

  • Renault
  • Shell
  • Panasonic
  • Verizon
  • Hertz
  • Telefonica



Telematics Update’s Fleet Telematics report responds to the information needs of the wide variety of stakeholders in the fleet telematics ecosystem. Initially, Telematics Update conducted 25+ interviews with industry executives to ensure that the information, data and analysis in the report reflects the focus and needs of executives considering fleet telematics solutions. In combination, Telematics Update conducted three surveys among fleet and telematics executives across the broad range of fleet sizes and types. In partnership with eyefortransport, this report also combines learnings from its broad customer base to ensure the widest range of views have been represented. These insights combined ensure that this report concentrates on the most pertinent challenges and opportunities facing the sector. The interview and research process was enhanced by hours of desk research covering industry briefing documents, company financials, case studies and economic projections. Sources for this secondary research can be found at the end of this report in the References section.

Key methodology statistics:

  • Peer reviewed by industry experts
  • 25+ executive interviews
  • 6 month research project
  • Surveys of corporate fleets, trucking fleets and telematics vendors

Where fleet managers seek information on new technologies


The spectrum of telematics service providers contributing to Telematics Update’s Fleet Telematics Report, 2013


The spectrum of fleet owners contributing to Telematics Update’s Fleet Telematics Report, 2013



  • Welcome
  • Industry Reviews 
  • About Telematics Update
  • Thought Leadership
  • Acknowledgments
  • List of Figures 
  • List of Tables
  • Executive Summary
  • Introduction 
  • 1. Fleet telematics ecosystem 
    • 1.1 A sector split four ways 
    • 1.2 Industry breakdown: top innovators 
      • 1.2.1 Compatibility 
        • TomTom 
      • 1.2.2 Product innovation 
        • TRACKER 
        • Volvo
      • 1.2.3 Responsiveness to client needs
        • Teletrac
        • Donlen DriverPoint
      • 1.2.4 Willingness to invest
        • Masternaut
        • Sprint Emerging &Wholesale Solutions
    • 1.3 Market analysis
      • 1.3.1 United States
        • Freight revenues growing strongly 
        • Economic growth is accelerating
        • Rising costs 
      • 1.3.2 Canada 
        • Powerful and limited labor supply 
      • 1.3.3 European Union
  • 2. Telematics for fleet trends 
    • 2.1 Usage based insurance 
      • 2.1.1 A new premium paradigm
      • 2.1.2 Standardization of critical UBI metrics
    • 2.2 Influence of consumer telematics
    • 2.3 Smartphone integration (versus embedded telematics)
    • 2.4 4G LTE and satellite uplink
    • 2.5 Vehicle-to-Infrastructure connectivity 
    • 2.6 Standardization/Open software platform 
  • 3. Core fleet telematics services
    • 3.1 Driver behavior data 
    • 3.2 Mobile resource management 
    • 3.3 Predictive maintenance and diagnostics
    • 3.4 Asset tracking and stolen vehicle recovery
  • 4. Fleet managers’ telematics needs
    • 4.1 The North American imperative
    • 4.2 Where telematics priorities lie
      • 4.2.1 Supply does not meet demand
      • 4.2.2 Narrowing the gap
      • 4.2.3 Why has asset tracking fallen out of favor?
    • 4.3 Justifying the spend 
      • 4.3.1 Targeting critical business needs
      • 4.3.2 Cinderella services 
    • 4.4 Addressing concerns
      • 4.4.1 Mountains of data must be avoided
      • 4.4.2 Data collection must focus of core priorities
  • 5. Regulation and policy
    • 5.1 United States 
      • 5.1.1 Electronic logging devices (ELD)/Electronic on board recorder (EOBR)
        • The Bill 
        • Cost of implementation 
      • 5.1.2 Hours of Service (HoS) 
      • 5.1.3 FMCSA CSA program 
      • 5.1.4 ARB Off-road Regulation
    • 5.2 Canada 
    • 5.3 European Union
      • 5.3.1 Emissions reporting requirements
      • 5.3.2 Lorry road user charge
      • 5.3.3 eCall 
      • 5.3.4 European data privacy framework 
  • 6. Future outlook
    • 6.1 Future penetration
    • 6.2 Cost: How will costs change?
    • 6.3 Competition for drivers
    • 6.4 Insurance pricing
    • 6.5 OEM embedded technologies
    • 6.6 Telematics supplier ecosystem
    • 6.7 Client needs 
    • 6.8 Regulation
  • 7. Industry learning 
  • Methodology
  • Appendix
  • Abbreviations
  • References


List of Figures

  • Figure 1: TomTom in figures 
  • Figure 2: Tracker in figures
  • Figure 3: Volvo in figures
  • Figure 4: Teletrac in figures
  • Figure 5: Donlen in figures 
  • Figure 6: Masternaut in figures
  • Figure 7: Sprint in figures
  • Figure 8: United States fleet market opportunity 
  • Figure 9: US GDP projections, 2012-2023
  • Figure 10: Trimble in figures 
  • Figure 11: Expected rise in crude oil prices, 2011-2040
  • Figure 12: Real prices – gasoline, 2013-2040 
  • Figure 13: Real prices – diesel, 2013-2040
  • Figure 14: Canada GDP projections, 2012-2052 
  • Figure 15: Typical insurance premium increases: Alberta, Canada 
  • Figure 16: EU GDP growth projections to 2020 
  • Figure 17: Which geographical markets do you need more information on?
  • Figure 18: Which geographic markets will experience the greatest growth in 2014? 
  • Figure 19: What are the telematics services you need that you don’t currently have? (Truck vs. Corporate)
  • Figure 20: What is the most valuable connected service for a fleet in 2013? 
  • Figure 21: How important will the following services be in the next three years, 2014-2017? (Truck vs. Corporate) 
  • Figure 22: What is the most valuable connected service for a fleet now and in the future? (2014-2017)
  • Figure 23: Which technologies are you investing in in the next 12 months? (Truck vs. Corporate) 
  • Figure 24: What new equipment solutions do you need? 
  • Figure 25: When will be your next major fleet telematics product launch?
  • Figure 26: What is the most valuable connected service for a fleet in 2018? 
  • Figure 27: What is your expected fleet telematics spend over the next 12-18 months? 
  • Figure 28: What are the current company annual sales?
  • Figure 29: Factors accelerating telematics adoption in fleets
  • Figure 30: What are the main benefits you would be looking for from a telematics product? (Truck vs. Corporate) 
  • Figure 31: Why are you making these technology purchases? (Truck vs. Corporate)
  • Figure 32: What are the biggest barriers to telematics adoption/making telematics sales?
  • Figure 33: The characteristics most important in approving technology projects
  • Figure 34: Where fleet managers seek information on new technologies
  • Figure 35: The spectrum of telematics service providers contributing to Telematics Update’s Fleet Telematics Report, 2013
  • Figure 36: The spectrum of fleet owners contributing to Telematics Update’s Fleet Telematics Report, 2013 


List of Tables

  • Table 1: Economic pressures affecting telematics service providers and fleet clients
  • Table 2: 2010 Green Road/Iron Mountain Pilot 
  • Table 3: Telematics service priorities 2013
  • Table 4: Basic requirement guidelines for commercial motor vehicle drivers 
  • Table 5: Basic requirement guidelines for commercial motor vehicles and equipment
  • Table 6: Hours of service rules
  • Table 7: Trimble acquisitions since 1989 


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Charlotte Wright
Charlotte Wright
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Telematics Update/ Open Mobile Media
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