The Undisputed Home of the Connected, Autonomous Car

With 150 speakers, 200 booths and 3000 attendees it's the world's biggest conference & exhibition dedicated to automotive tech. innovation.

We are working on bringing you the best & brightest of the industry for 2017. Reserve the brochure to be the first to see the 2017 line-up.

TU-Automotive Detroit 2016 Headline Sessions

Get a taste of TU-Automotive Detroit by listening to the recordings of three of our headline sessions from the 2016 event. Speakers include:

National Highway Traffic Safety Administration
Dr. Mark Rosekind
National Highway Traffic
Safety Administration
Don Butler
Executive Director,
Connected Vehicle and Services
Ford Motor Company
Jaguar Landrover
Matt Jones
Director of Future Technology
Jaguar Land Rover (former)
Guidelines and Regulations: Catching Up With the Pace of Autonomous Technology
Fireside Chat
Ford Motor Company
The Tech Factor! How Can Companies Evolve And Integrate As Fast As The Technology?
Be the first to find out about 2017

Industry Leaders Who Shared their Insights in 2016:

See who else spoke in 2016

The Topics that Defined the Debate in 2016:

  • AI Changes the Game:

    From infotainment to safety services; harness the awesome power of machine learning to transform the car into an accident free, personal companion

  • Embrace Cybersecurity:

    Collaboration, standards, ISAC's - the foundations have been laid. Now take action to mitigate the risk to your products, customers and future of auto

  • Smart Car Meets Smart World:

    Reimagine vehicle design, HMI and UX as the car plugs into the home, city and 'things'

  • Ready for Robot Drivers?

    With rapid developments in sensors, software and silicon, can we skip straight to Level 4? Or do consumers and gov't need more convincing of the reliability of SDCs?

  • The Auto 'Access Economy':

    Rip up the rule book on vehicle sales, insurance and industry partnerships! Create a smart mobility blueprint for auto brands in the on-demand world

Be the first to find out about 2017

Where The Auto Tech Industry Comes To Do Business


Senior Attendees




Innovative Exhibitors

Companies Who Attended in 2016:

  • Ford
  • USAA
  • visteon
  • Apple
  • gm
  • hyundai
  • Fiat-Chrysler-Automobiles
  • bmw
  • delphi
  • Strategy-Analytics
  • Fontinalis
  • car2go
  • car2go
  • Verizon
  • Wall-Street-Journal
  • Volkswagen
  • Volvo
  • Techstars
  • Renovo
See a sample of those who attended in 2016

Event Highlights

  • Opening Headline Sessions:

    Hear from senior automaker representatives and those asking the questions that no one else ever dares to ask

  • Seven Dedicated Tracks:

    Tailor your agenda to your needs with tracks specializing in data, mobility, digital dashboard, ADAS, disruptive innovation, cybersecurity, and insurance

  • Network, Network, Network:

    Meet everyone you need to know, from industry heavyweights to start-ups, under one roof over two days

  • Follow the Money:

    Hear from the investors and leading disruptors where the industry is heading, as well as enjoying an innovative flavor from featured start-ups

  • Our Biggest Expo Ever:

    At 200,000 square foot, TU-Automotive boasts the world's largest expo dedicated exclusively to automotive technology

Meet Your Next Business Partner

  • We're famous for uniting the entire industry under one roof. Millions of dollars of business is signed every year at TU-Automotive Detroit
  • 20+ hours of networking sessions will ensure you walk away with a host of genuine new contacts and potential partners - don't miss the networking drinks at the end of day one
  • This is the industry's biggest exhibition. Multinationals rub shoulders with the hottest start-ups that could spark that next billion dollar idea
Be the first to find out about 2017

Breakdown of Attendees by Job Title

Breakdown of Attendees by Job Title

Breakdown of Attendees by Company Type

Breakdown of Attendees by Company Type

Press Coverage at TU-Automotive Detroit

  • The Wall Street Journal
  • Digital Trends
  • Automative News
  • Bloomberg
  • Thomson Reuters
Read all the coverage

See What the Industry Has to Say About TU-Automotive Events:

  • Volkswagen

    "Innovative topics that project the next phase of technology to the automotive industry."

    - Volkswagen
  • Ford

    "The show is a great place to get an accurate pulse on the industry and to meet or keep in touch with industry leaders"

    - Ford Motor Company
  • WirelessCar

    "You need to be here!"

    - WirelessCar
  • Subaru

    "As an OEM, being able to meet new companies that otherwise you couldn’t get acquainted with easily is really important in this space…it’s good to see what everyone else is doing as well."

    - Subaru
  • MIT

    "It was a great opportunity to share visions about the future of connected mobility"

    - MIT
  • Zipcar

    "A great chance to network and learn from other innovators all the exciting things they are doing"

    - Zipcar

The Venue

The Suburban Collection Showplace

46100 Grand River Avenue
Novi, MI

Find Out More

2016 Sponsors

Headline Sponsors

Diamond Sponsors

Platinum Sponsors

Awards Sponsor

Gold Sponsors

  • Dealer FX
  • Ericsson
  • Gemalto
  • Gestigon
  • GitHub
  • Green Hill Software
  • Harman
  • Linkmotion
  • Lixar
  • mapbox
  • Nuance
  • Sierra

Badge Sponsor

  • xtime

Lanyard Sponsor

  • Panasonic

Bag Sponsor

  • Laird

Networking Area Sponsor

  • Mobile-Devices

VIP Sponsor

  • Oberthur

Delegate List Sponsor

  • UIEvolution

App Sponsor

  • Boston Consulting Group

Connectivity Sponsor

  • Kymeta

Networking Break Sponsor

  • NXP

Co Sponsors

If you have any questions regarding TU-Automotive Detroit 2017 please do get in touch.

Jack Palmer

Jack Palmer

Senior Project Director
+44 (0) 207 55 19833 (Global)

Annie Reddaway

Annie Reddaway

Senior Project Director
+44 (0) 207 55 19827 (Global)

Jamie Muir

Jamie Muir

Project Director
+44 (0) 207 55 19834 (Global)