The Crucial Debates Shaping Auto Tech
TU-Automotive is proud to present the fully timed agenda and speaker line-up for TU-Automotive Detroit 2016. We will be releasing the information for 2017 at the beginning of the year.
This is the biggest, best and longest-running connected car and auto mobility conference and exhibition in the world.
Read through the page below to understand the the types of insights you will gain from attending TU-Automotive Detroit.
Connectivity Keynotes Mobility Keynotes Automation Keynotes
Digital Dashboard Track Mobility & Fleet Track ADAS to Autonomous Track Security Track
Connectivity Keynotes Mobility & Autonomy Keynotes
Disruptive Innovation Track Insurance & Legal Track Future Connectivity
Last year it became clear that the automotive tectonics had shifted; connectivity, mobility and autonomy were changing the industry landscape forever. Today, the possibilities presented by the IoT are blowing the minds of executives across all industries and continents. But not all ‘things’ in this emerging connected world are equal.
TU-Automotive analyze how to break down the silos of connectivity, mobility and autonomy to put the vehicle and automotive at the leading edge of the IoT revolution.
We’re rapidly moving from an era when people buy cars to an era where people buy a trip. Get a key overview of the changing urban transportation landscape and how Zipcar plans to remain a center point in this disruption.
- Explore how the rise of ride-hailing services, bike sharing and increasing numbers of OEMs offering car sharing reflects a massive shift in how city dwellers plan their travel
- Get a first-look insight into how industry revolutionary Zipcar continues to evolve its business model for today’s urban dweller, and some of the innovations currently underway
- The Future: Shared and Autonomous? Understand the major role that self-driving cars will play in the shared-use mobility world and how this will affect the industry
Join Ford and Strategy Analytics for an exclusive discussion about the future of connectivity and the role Ford will play in the smart mobility world.
A revolution from big data aggregation to a fully integrated personalized content platform.
The number of cars connected to the Internet is projected to grow rapidly worldwide - from 14% in 2013 to over 55% in 2020. As the connected car evolves, we discuss how automakers will create unique in-car experiences.
- What do today’s drivers expect of a car/UX and more importantly, what will they expect tomorrow when the IoT, the self-driving car & smart cities are all truly interlinked realities?
- How will automakers be able to enhance their brand and satisfy customer demand for third-party content and applications in a customizable UX that they fully control?
- How will new cloud-based innovations act as the driving force behind intelligent, personalized and seamless driver experiences that will impact automakers and their customers?
The success of autonomous pilots have inspired automakers and tech suppliers to push the capabilities of self-driving cars even further. Here, we explore the regulatory landscape.
- Learn how state DMVs are working alongside the DoT and NHTSA to rollout national regulations that remove red-tape and inconsistent guidelines that threaten the future of the self-driving car in the US
- A Golden Age for Gov.-Industry Relations? With a $4bn pledge from the federal gov. for the development of driverless cars, ride the current wave of positive feeling towards auto-tech by engaging your business with industry, state governments and universities
- Discover the insurance and law enforcement repercussions of driverless vehicles (e.g. decline in accidents) from the work undertaken by forward thinking DMVs in collaboration with transnational partners
Nevada Department of Motor Vehicles
National Highway Traffic Safety Administration
Here's the challenge: Consumers now view their vehicles through a consumer device lens and expect data-driven features on a CE device schedule, while maintaining the safety and reliability for a complex vehicle.
Building a platform to deliver these features is essential to delivering a differentiated user experience, while also facilitating the monetization of connected vehicle data (e.g. through vehicle health reports and location-based services). Learn how complex data-driven systems can help automakers rapidly develop innovative in-vehicle services, acquire and analyze vehicle sensor data, and retain customers with modern customer experience solutions.
Vice President & Industry Principal, Automotive & Manufacturing Industry Business Unit
Learn how Mercedes-Benz envisions a car that will become a friend and digital companion. A car that knows where the driver is going, what music will be played and what climate control settings are needed when the car is started.
- Learn how Mercedes-Benz is embracing the artificial intelligence space to create a truly personalized user experience
- See examples from the current S-Class and C-Class and discover how machine learning is used to provide contextual intelligence, in which infotainment systems automatically adapt to your habits, adjust to your environment and evolve with your digital lifestyle
Mercedes-Benz R&D NA
With ever increasing driver expectations, a discussion on how to create great user experience in all global markets
- Global and local: not the dichotomy it seems! Combine a global technical base with local knowledge to deliver the features each market needs, competitive with local products
- Create a great user experience! Understand the importance of a well-designed user interface that is a joy to use as well as delivering value to the consumer. Why would they pay for anything less?
The two poster children of the IoT, home and vehicle, are increasingly coming together. Find out what this means for automotive as it integrates more and more systems and devices.
- Connect the home to the vehicle, from syncing data sets to the interfaces, eg. phone or dash, that are both safe and deliver a good user experience
- Fridges to thermostats: Identify what aspects of the connected home are most useful to the driver (e.g. remote garage control) so you can concentrate your efforts on the sought after, not the buzz
- Track the evolution of technology, such as voice commands, that is enabling the integration of these services into the vehicle, and learn how to leverage the tech that is gaining steam
Director of Corporate Planning and Strateg
Principal Solutions Architect - Alexa Voice Service
Director ICT Service and Parts and Global Connected Vehicle
Fiat Chrysler Automobiles
Vice President of Marketing
Drive the success of the market by collaborating with automakers who, with their connected car programs, have the data to power insurance services, forming a solid basis for consumer loyalty.
- Connectivity through Partnerships: Drive the success of the market by collaborating with automakers who, with their connected car programs, have the data to power insurance services, forming a solid basis for consumer loyalty
- Know Your Ride-Sharer: As the on-demand economy takes automotive by storm, discover the importance of integrating driver analytics into new mobility services so that the consumer can see how safe their driver is
The tremendous market potential for UBI has caused the auto manufacturing, insurance, risk analytics, and Internet of Things (IoT) industries to converge. As a result, all parties involved have an active interest in sharing and capitalizing on telematics data.
- Examine the challenges of collecting, analyzing, and distributing telematics data from multiple sources (e.g. smartphone apps, connected cars) to multiple destinations (e.g. insurers, TSPs)
- Demonstrate how a first-of-its-kind telematics data exchange (essentially an IoT platform) can facilitate this complex data management and distribution process to benefit consumers ultimately
- Understand how connected homes and connected cars can leverage the telematics data exchange infrastructure, thus expanding growth opportunities within the ecosystem
As the computing and networking requirements for modern vehicles grow at massive rates, how will platform architectures change?
- Vehicle design is in flux due to the advances within in-car technology which is putting a massive strain on existing system architectures.
- Companies who deny this fact will be rapidly left behind, with history pointing to vivid examples in the computing and mobile space.
- Join the early adopters to realize massive cost savings, faster times to market, vastly improved customer engagement and access to the most data-rich IoT platform on the planet
The focus of connected services by car manufacturers lately has been building out the connected services suite. The next transformation of services won’t be in the services themselves but in the business models of offering the services. If the car is to become a true consumer internet device, it will require real internet style monetization models.
In this talk we will explore internet monetization models, the infrastructure needed to monetize internet style and also learn about the vocabulary a vehicle knows when it’s an always on connected IoT device.
Head of Connected Car Product Marketing
Connectivity has gone so much further than remote lock/unlock! As attach rates grow assess where connectivity is taking us and how to manage increasingly complex uses and requirements
- Understand new use-cases for connectivity, including V2X and delivering the automated driving experience through personalized features, data, and more
- With hyper connectivity comes great complexity! Navigate the path from what’s on offer today, eg WiFi hotspots, to delivering highly reliable, always-on connectivity for autonomous
- It’s not just a data pipe! Take into account questions surrounding connectivity including security, upgrades and lessons we can apply when defining the next wave: 5G
Senior Director - Business Development
2015 was rife with predictions of the death of the automobile, but automotive bounces back as it adds on extra services and options for the modern consumer.
- Understand which models, eg car sharing, shared leasing, are best suited for OEMs, plus identify the partners and technologies helping to deliver services, in and out of house
- Look how automakers could monetize un-used cars through putting vehicles that have come to the end of their use-case e.g. leased vehicles, in to the sharing economy
- Discuss whether automakers are ready to become fleet operators and how they could work with their dealer networks to operate efficient car-share programs at a local level
Time to market is vital in the digital world so it is imperative to know where OEMs should focus their resources, whilst considering the core competencies of other eco-system players.
- Discover the role of the ecosystem in helping to monetize connected services around the new trends in the industry (e.g. new ownership models, autonomous vehicles)
- Adapt legacy applications and processes to fit into the new digital landscape to provide behavioural based services which represent the future of the car
- Learn how robust proof of concepts, agile business models and effective innovation processes can help the automotive industry to keep up with the digital revolution
Now in its second year, Techstars Mobility, driven by Detroit, focuses on the rapidly changing mobility and transportation industry.
- Understand the role of Techstars in engaging with and fostering the companies putting Detroit at the center of the next-generation mobility & transportation ecosystem
- Catch up with news from the class of 2015, and the lessons learnt by the alumni companies during the program
- Introducing the class of 2016! Find out here first the next generation of companies shaking up mobility that have been selected to join the 2016 program
The urban mobility infrastructure and services market is growing rapidly ($25 billion by 2024). We take a look at what forces are pushing and pulling the latest concept of mobility as a service.
- Look how hybrid navigation is combining on-board routing with off-board services like multi-modal transportation, car pooling and parking to meet new sustainable mobility challenges
- Discuss the challenge that mobility as a service needs to become more interoperable and better integrated in order to break down the barriers making it inconvenient for users
- Connectivity: the urban car’s savior? Debate how enhanced city data and flexible, on-demand transport in modern cities are establishing a role for the connected car in cities
Managing Director - SMART
University of Michigan
Executive Director, Automotive
As the automotive industry provides more mobility-centric solutions to consumers, user experiences that are independent and siloed are being created. Figure out how to join these new services up.
- Identify and close the gaps in consumer experience (e.g. how daily, critical information is gathered from a multitude of sources and apps) to create a seamless connected journey that is less frustrating, time consuming and dangerous
- Assist automakers with a design vision that is focused on journey centric solutions. For example, learn how to predictively synthesize repeatable patterns of weekly travel and errands without having to still manually select weather, news, traffic and entertainment
- Connect automotive solutions with other smart transportation and infrastructure initiatives by drawing on the experience of other connected industries (e.g. home, retail and aviation) that have ironed out the UX journey gaps
Panasonic Automotive Systems Company of America
Autonomous cars and trucks are being tested on the roads and the major automakers are racing to develop autonomous vehicles.
The focus on this technology increases the need to understand and address the legal issues associated with autonomous vehicles, such as who has responsibility if an autonomous vehicle is in an accident and what law applies? Can a drunk person legally rely on an autonomous vehicle to drive him home? What are the legal consequences of rejecting a safety related over the air update? If a police officer sees a car with a person sitting in the back seat but nobody in the drivers seat, can he or must he pull the car over? Must law enforcement get a warrant in order to obtain the data from an autonomous vehicle?
Autonomous vehicles are set to shake up our lives beyond recognition. Get an automaker perspective on their plans for autonomous driving and how this will impact the industry.
- Get an update on Kia’s plans for ADAS and autonomous driving, including the new “Drive Wise” brand and the roadmap for their self-driving strategy
- From safety to easier digestion of in-vehicle content, the benefits of autonomy for society and business are clear, yet challenges, eg infrastructure, remain. Get the breakdown
- With vehicles becoming autonomous, the disruption on cities, highways, and even our way of life will be tremendous. Explore the effects of autonomy on the industry and society
Chief Technology Strategist/ Head of Connected Vehicles
Kia Motors America
GPS/GNSS is hardly used in current ADAS systems but has been used in navigation for the last 20 years. Discover how these systems will become truly essential, once the driver is no longer in the loop.
- Usher in the era of highly automated and autonomous driver through the ability of GNSS to be an absolute position and velocity sensor, unperturbed by weather conditions
- The Cost-Effective, Must-Have Sensor: centimeter-level GNSS positioning makes crowd sourcing of high precision maps commercially affordable
- No Landmarks? No Problem. See how GNSS complements landmark based positioning in terms of coverage and safety
Senior Vice President
Get an update on the top-level strategy driving Volvo forward in the ADAS and automation space, from what is on the market now to what will be seen in years to come.
- An Eye to the Future: Understand how the design innovations of the XC90 puts Volvo at a competitive advantage when creating the fully autonomous, user-centric car of tomorrow
- View the future of driving through the lens of Volvo's "Concept 26", which splits driving into three modes - "drive", "create" and "relax" with the help of innovations such as Drive-E, Sensus and Intellisafe
- Syncing Approaches to Big Data: Learn the need for a cross-functional standard to facilitate the sharing of data that relates to key components. Without such initiatives, how will a critical mass of data to be crunched for the testing of new concepts such as machine learning?
Director US R&D Tech Centre
Volvo Car Group
The vision of autonomous driving is full of promise and the industry is experiencing pockets of experimentation. However, these cars must intelligently connect and communicate not only within their own complex systems but also with the external world. Examine the intricacies and key challenges around autonomous driving in order to bring it to the real world.
- Investigate parallels between automotive and other mission critical systems; and how automotive can learn from other industries, such as aerospace, with similarly tight safety restrictions
- Examine the changing software landscape, especially with the growth of IoT, and how it’s adding complexity to automotive systems
- Discuss the complex web of government regulations and how these must adapt in the face of autonomous driving, incl. issues such as zero accident initiatives, emission reduction, and driver liability
General Manager, Connected Vehicle Solutions
The automotive industry is at an inflection point. Infotainment is out of the shadow of the smartphone; OEMs are developing digital cockpits that blend clusters, ADAS and entertainment. Autonomous vehicles are moving from theory to reality. Software is driving the industry towards its next big transformation, but is all software created equal?
This session will separate software fact from fiction and cover:
- Why the automotive industry is becoming more software focused. When did this change occur?
- How is the software business model evolving, and why a young supply chain and multiple OSs in the vehicle can be inefficient for OEMs
- The need for a unified car OS that spans in-vehicle infotainment, digital cockpits, and automated driving systems
Business Development Manager, Automotive
QNX Software Systems
So far industry focus for autonomous cars has been on technologies and regulation, but one huge element is often overlooked: the end user.
- Understand what consumers want and need, so you can provide the technologies and services that appeal to and convince them to hand over driving responsibility
- Explore how different types of consumer react to the levels of autonomy, and which elements of people’s personalities, circumstances and experience of the technologies are a factor in trust
- Narrow the knowledge gap and maintain the trust of consumers in car brands through strategies incl. effective advertising and education of the realities and use-cases of these technologies
Director, North America
Debates abound on how accurate a map needs to be to support self-driving cars. The focus should be on how to make the map smart enough to predict and respond to the real-time needs of the self-driving realm. Connected cars present a huge opportunity to build intelligence into your map and accelerate the path to automated driving. Learn about the challenges and opportunities that lie ahead for mapping.
- The map as strategic asset – why Uber and Tesla are building out their own map databases while the German auto consortium bought HERE
- Accurate vs up-to-date maps— what it will take for maps to work for self-driving cars along with the challenges and opportunities
- Leveraging data — how to use connected car sensor and ADAS data with cloud intelligence now as the core building block for the map of the future
VP, Automotive Engineering & OSM
As we head closer to a fully autonomous vehicle, what does this actually mean?
- One Car: Two Business Models - As the technical capabilities of the car increase, explore its use cases in the B2B (e.g. as part of the "delivery economy") and B2C worlds (e.g. as the most prized consumer good)
- As AR and VR take their position as the most dominant consumer technologies of the near future, assess how they can become the intermediary step between the human-driven car of today and the autonomous car of tomorrow
- Discover the other areas of cross-over between the automotive and tech community to forecast the outlook for the industry in the next 18 to 36 months
Manhattan Venture Partners
The Harvard Health Watch has found the average American spends 101 minutes per day driving so imagine the revenue potential of turning the car into a fully digitized media platform…
- See how digital advertising can be applied in the vehicle and the creative formats, metrics and media planning that can brought over from the booming mobile industry
- Understand the massive potential of location based marketing in auto and the Interactive Advertising Bureau’s guidelines for using this data
- Discuss how the connected car will become part of a cross-screen ecosystem and how it can interact with other screens and media, e.g. smartphones, TV, tablets, etc
Understand how the automotive grade automotive assistant along with the brought in and beamed in are changing the user experience with artificial intelligence, natural language understanding and contextual, hybrid learning.
- Explore the benefits of an Automotive Assistant that combines the embedded automotive grade platforms, brought in solution and cloud assets to deliver a unique set of services
- Move beyond individual app experiences towards blending together several applications to deliver the optimum outcome for queries and a seamless user experience
- The icing on the cake. Understand the value of artificial intelligence for delivering a truly personal, contextual service that will save consumers time and keep them engaged
Senior Director Product Marketing & Strategy Automotive
HMI is at the heart of the consumer experience. Consumers demand a UX that is designed to the standard of consumer electronics - learn how the car is becoming more social and human-focussed.
- Electronic architecture. Understand how to separate the parts of HMI that need continual updating e.g. graphics and navigation from the slow moving parts such as radio
- Understand the limitations and advantages of heads up displays (HUDs) vs. instrument clusters and consider the best combination for safe and increasingly assisted driving
- Consider the implications on HMI of automated driving when the driver becomes a supervisor. Explore the tools required, such as virtual assistants and wearables, for alerting them to regain full control
- Explore the potential of next-generation connected infotainment systems that use collaborative filtering and contextual triggers to deliver new, personalized user experiences
Director of Advanced Development, Audio, Video & Communications
President & Executive Director
Car Connectivity Consortium
Connected Vehicle Trade Association
Automakers need to control the driver's experience, from the data behind ADAS to map design in the car. In-car and mobile navigation technologies have developed in parallel for too long and it is now time to leverage advances in the latter to enhance the former.
- Telemetry and navigation: OEMs need data independence. Data from an OEM's fleet of connected vehicles can be processed into real time streams that improve navigation and provide meaningful insights when aggregated
- Design: Map design has to change in response to the unique considerations of an attention-constrained driving experience. Vector-based maps can render data on the fly, at 60fps, taking in-car map design to a video game-like state
- Learn how the driving experience can be seamless across devices and tailored to exactly what a user needs for any specific use case
Real-time mapping is making huge strides in auto and is well-positioned to take the industry forward to realize the visions of the driverless car. We look at what it’s doing for the industry right now.
- Consider the strategic implications of OEMs owning/ acquiring proprietary mapping platforms and why this is a significant battle ground between tech giants and automakers
- Understand how mapping is best placed to synchronize and display info from multiple sources in real-time to provide ‘living’ maps that allows for autonomous vehicles, smart cities and superior supply-chains
- Prepare for the Future. Consider the investment in sensors and 3D mapping that is required today to produce the scale, resolution and accuracy of mapping that future vehicles will rely upon
Vice President Product Management, Maps,
VP Product Planning
Mobility boils down to a beneficial exchange, with consumers giving up control, eg data, in exchange for a benefit, such as convenience. At what point will the benefits tip in favor of giving up control of the car?
- Explore the factors influencing adoption of new mobility options, including the cost-benefit ratio, and what will cause the next big shift so you’re one step ahead
- As automation and AI progress, assess whether machine learning will truly be able to predict or prevent real-life course changes or corrections usually based on human intuition & intent
- Deliberate what benefits, eg convenience and services, will convince consumers to trade privacy, anonymity and the freedom of the road for a higher abstract of control in the car
Chief Data Scientist
New vehicle-centric mobility services will be enabled by the fusion of cloud services, complex software and future proof hardware, but what will the tech and business repercussions of this be?
- The ability to differentiate products and brand beyond performance, quality, and price is being enabled through connected mobility services and is creating unique vehicle ownership experiences both inside and outside the vehicle
- Learn how a future-proof approach to selecting vehicle- and enterprise architectures including the cloud, platforms, and components are enabling services inside the vehicle and in the cloud
Vice President for Development
Manual or autonomous, the main fleet driver is data. Identify the key business advantages and opportunities in utilizing fleet data, plus how to effectively manage the data influx.
- Unlock the full value of data sets such as fuel and tyre data! Apply advanced data mining and understand how standardizing this data can reduce error rates in analysis
- Outline new avenues to provide additional data-driven services e.g. work order management or supply chain integration to retain a competitive edge
- Dive into the future of data analysis! Explore how to utilize e.g. prescriptive and analytics to give predetermined outcomes based on past incidents to streamline data analysis
Manager, Telematics Strategy & Product Management
Daimler Trucks North America
Head of Automotive
Clem Driscoll & Associates
Connectivity provides multiple benefits for vehicles, but there are still issues related to full global connectivity that need to be overcome.
- Understand some of the typical challenges with connectivity facing fleet owners, service providers and OEMs, such as issues with roaming networks and limited data access for service content
- Explore how a true global SIM with one provider can mitigate this problem and enable more efficient connected solutions, eradicating the need to negotiate with multiple MNOs and enhance the customer experience
- Learn how Quality of Service can be reached in global connectivity deployments and how to get a solution free from carrier lock-in
Vice President, Service Business Lines
Trucks are forging ahead with tech. Where are we with autonomy and how will it affect fleets and their connected solutions, plus what can the industry learn from tech in the commercial sector?
- Assess the role of ADAS features and autonomy in delivering improved safety, and where the human element fits into the equation to map out the workforce of the future
- Explore how the inter-fleet platooning dilemma can be solved through centralized decision making systems to ensure equal efficiency savings between fleets
- Attack of the Drones! With firms looking to tap into drone technology, unleash their potential for maintenance, deliveries, collecting real-time date, tracking, and more!
Professor, Mechanical & Aerospace Engineering
Ohio State Engineering
Founder & CEO
The automotive community is building a future that will be more autonomous. This is already being seen through a multitude of active safety systems but what will the transition look like when we get to Level 4 and 5?
- Less car, more robot - As the industry questions the longevity of adding features piecemeal, look at the potential for more sophisticated ADAS-domain controllers that draw upon robotics
- Discover how software systems are stacked and the current capabilities of algorithms of ADAS systems in order to benchmark efforts against successful systems
- Highway Driving Solved! Next up: Urban Environments - Go beyond lateral control only to identify the multi-layered actions required for city driving
Executive Director - HMI & Driver Interaction
North American Director of Business Development
Self-driving cars will only be as good as the user experience that they are able to provide, dependent upon HMI. Learn how gesture control and driver monitoring will be a key component of the driving experience of the future
- The Body and Car as One: Discover the need to develop human-centric interfaces that monitor body language and react to gestures so that the car can understand whether the driver can take back control within a given time frame
- Automotive-Grade Gesture Control - No technical system can be 100% reliable so with the support of OEMs and Tier 1s, develop a set of KPIs and quality controls for the usability and reliability of interfaces that effect the user experience
- The success of body tracking software relies upon how end users are educated in using the technology (a swipe for one person is completely different for another). Discuss the readiness/inclination of consumers to (1) be trained and (2) be monitored
Automation requires a cocktail of technologies that are multi-layered according to the type of driving feature. Here we debate the most crucial component - sensors.
- Discuss if the sensor-cost balance is starting to tip in favour of mass-market commercially viability cars as technology providers aim to entice OEMs with multi-sensor packages
- In light of recent recalls relating to sensors, evaluate Radar, LiDAR & cameras etc. to get the latest on creating reliable, market-ready, future-proofed sensors
- Sensors + Connectivity = Job Done? Debate how to position sensors in the vehicle alongside connectivity to provide a 360 degree view of the environment regardless of day/night-time and weather conditions
Head of Business Unit, ADAS, NAFTA Region
Director, Product Management
Principal Analyst - Automotive
Vision Systems Intelligence
Vice President Sales, Global Automotive OEM
Tech leaders disrupted existing models by providing a superior, rich customer experience. One critical ingredient? Data! Apply their UX-enabled, data-driven story to the automotive context and reap the rewards.
- Understand how relationships between driver and vehicle are changing across ownership , usage and autonomy, as players from across the value chain rush to deliver mobility options
- Learn the stories that a network of vehicles can narrate. Utilize them to enable new levels of customer experience benefitting all parties, eg the car booking its own service!
- Engage with the right partners to devise novel ways to engage with consumers as the industry shifts towards deriving value from collecting, processing and interpreting disparate sources of data
The final version of the autonomous vehicle will never be achieved because software that is 100% reliable is impossible. The pursuit of greater intelligence, more stringent security mechanisms and more redundancy is our biggest hope.
- Discuss the need to bring more intensive computing power into vehicles to facilitate features such as 360 degree views of the car and enhanced sensor/data features
- Look at how the software stack is changing as ADAS features are added, to know at what point a single ADAS domain controller or more integrated architecture becomes essential
- Learn how automakers need to put greater resources into the software side of the car and find out how recent M&As in this space are boosting the development of automated driving
Senior Research Analyst
There’s lots of talk about cybersecurity in and around the vehicle, but how can it be effectively measured? Take a broad look at various products, techniques, methodologies, and tools that help increase the level of security for vehicle electronics.
- Explore some of the off-the-shelf solutions to increase cybersecurity, including device lifecycle management systems, secure boot, and cryptographic toolkits
- Examine a layered security architecture and what it takes to maintain a chain of trust, plus the concept of “lowest level wins” and the implications for embedded software
- Analyze how the development process must change to achieve high levels of security. What can be automated to increase efficiency?
In the current climate it’s difficult to sort the real risks from the hyperbole. Assess the actual vulnerabilities (and solutions!), with a view to building focus and timelines.
- Be prepared! Understand the range of threats, incl. vehicle entry points and attack surfaces, as well as potential adversaries that you'll face, along with their motivation and resources
- Get to grips with processes and best practices, including design, testing, intrusion detection, OTA updates, data encryption and more, so cybersecurity won’t be an afterthought
- Cost Vs Risk: Assess where to apply resources and investment to mitigate against cyber-attacks in the most effective way, rather than spending millions on retrospective patches
As our new world of connectivity evolves and expands, security becomes an issue for the entire ecosystem. Explore the challenges and opportunities posed by security - can anything be hack proof?
- Consider security from design to prepare an architecture that will protect for the entire lifecycle of the vehicle to protect your information and make it more difficult for hackers
- Security is everyone’s business! Trusted identities and secure communication across all entry points ensure an end-to-end protected, authenticated ecosystem safeguarding the driver, the device, and data
- Learn how solutions enabling end-to-end security lay the foundations for secure SmartCities, V2V and ADAS systems and also open new revenue streams for vehicles, giving higher ROI - not lower!
Security Solution Expert
M2M Business Unit
With security needing to be implemented from the get-go, delve into the next stages for automotive tech., including V2X, fleets and autonomous cars. What security requirements do these introduce?
- Discuss how the increasing diversity of the ecosystem with the influx of new companies and devices is changing security requirements and what steps need to be taken to secure the connected world
- Autonomous & V2X: dream or nightmare? Scope out the real challenges and requirements, and how automakers can convince partners and consumers that they are safe and secure
- Think big! Identify what could threaten existing security paradigms, eg. threats to networked vehicles when quantum computing comes into play just as autonomous cars penetrate the market
Director Product Strategy, Short Range Radio Products
President of North America
Argus Cyber Security
Java Business Development for IoT
Oracle Java Embedded Global Sales Unit
Global Director, Connected Car
Director of Innovation, Strategy, Marketing and Sales
Car hacks hit big in the headlines read the world over. Analyze survey results to understand how consumers are reacting to reported cybersecurity threats and how you can manage the issue.
- Get the breakdown of consumers’ expectations regarding vehicle technology such as connected features and how high cybersecurity ranks on their list of concerns
- The Blame Game: Identify who the consumer sees as responsible when a hack occurs, and whether the medium, e.g. cell phone, changes perceptions
- Explore the steps customers are prepared to take for securing vehicles, from in-person dealership visits to security software, and who should foot the bill!
Manager, Commercial Insights
Kelley Blue Book
Connectivity Keynotes Mobility Keynotes Autonomy Keynotes
Digital Dashboard Track Mobility & Fleet Track ADAS to Autonomous Track Security Track
Connectivity Keynotes Mobility & Autonomy Keynotes
Disruptive Innovation Track Insurance & Legal Track Future Connectivity
Customers’ expectations for user experience are developing rapidly. They started with the smart phone influencing the infotainment system; now sci-fi films and university projects are setting real objectives for the customers of future autonomous cars.
- Understand why scalability is fundamental for future hardware and software platforms to enable true sensor fusion - but most importantly to allow developers to make rapid improvements
- The Millennials Are Here! Identify the wants and needs of the next generation and how platforms can enable changing usage models to meet demand for more flexibility
- Breaking down the silos! Work across departments to iterate faster than ever before - don’t let your own structure hold you back!
Director of Future Technology
Jaguar Land Rover
Overview coming soon
Program Director - Vehicle Information Technology and Autonomous Drive
Cybersecurity headlines shook the industry to its core in 2015, but automakers were already taking proactive measures to address cyber risks to connected vehicles. The first key step: the Auto-ISAC. Automakers and their partners explain what it’s all about.
- Get an introduction to the Auto-ISAC and understand why automakers - and now their suppliers - are going against a closed culture to share information
- Learn best practices Auto-ISAC members use to mitigate cyber threats to vehicles, partners and the public
- Find out what’s next for Auto-ISAC, including the next steps for engaging with other stakeholders, such as government and researchers
Chief Product Cybersecurity Officer, Product Cybersecurity
Head - Connected Car & Chief Technology Strategist
Kia Motor Company
9.40-10.10 TU-Automotive Hall of Fame Panel
The inductees of the 2016 Hall of Fame have been selected as individuals whose vision, long-term commitment and passion have shaped the fabric of the connected vehicle industry. Their work has broken down barriers and created ground-breaking products that have pushed the automotive sector from a traditional industry into a leading segment of the fast-moving IoT industry.
This session will discuss the challenges that have been overcome in the last two decades, allowing our industry to be at the decisive point where it is today. It will also focus on what’s coming next. Check back in the next few days for information on who is part of TU-Automotive’s first Hall of Fame class.
CEO and co-founder
Founder and Chief Technology Officer
Customized or customizable cars printed on demand and driving themselves, borrowed or fractionally owned, available on demand.
Is this around the corner or years away from reality? Either way, we have a solid decade or two of internal combustion engine-based vehicle design, production and sales to chew on – here’s a blueprint for what we must do as an industry, as individual car makers, as suppliers to compete and thrive in the new world yet to come.
Get an exclusive first insight into the SDL developer portal and the latest project updates.
During the early days of Connected Vehicle, identity management included one single thing: the vehicle owner accessing features from the vehicle via the web. Today, identity is a more complex arrangement.
- Understand how the vehicle can and will connect to much more over the next several years, incl. infrastructure and devices – particularly as ride sharing and multi-modal transportation occur
- Think in symphony: Learn how identity now involves the interaction between and orchestration of people, systems, things, devices and the vehicle - all of which have their own identities
- Discuss how the role of a conductor to coordinate, inspire and drive vision is critical to the use of identity in successful implementation of connected vehicles, and envision the greatness that can be achieved
Connectivity is changing the design of the car in many more ways than simply losing the tape deck. We take a look at how the shape, look and feel of automobiles is evolving.
- Forget Driving - Designed for Living! Debate the proliferation of in-car entertainment features and workspace functions as the role of the human as a driver is minimized
- Import your Digital Life - Extend the vehicle lifecycle by allowing consumers to transfer their digitized preferences so that all cars are truly personalised and contemporary
- Welcome to the Design House - Balance the grand designs of Auto Shows with practical reality to predict what the car of the future might look like (e.g. types and styles of interiors)
Product Strategy & Cross Car Line Manager
Jaguar Land Rover
Director of Advanced Development, Audio, Video & Communications
Head of Silicon Valley Future Technologies
Fiat Chrysler Automobiles
Director, Connected Services
Discover the considerations and challenges behind creating a global enterprise data architecture that connects geographically dispersed data pipes to the cloud and the cloud to the car.
Some OEMs are using connectivity to deliver innovations and insights ahead of the pack, while others have barely scratched the surface and are leaving their customers and business disconnected. Which description do you fall into?
- From engineering to marketing to operations, there is an endless variety of new ways to provide a better customer experience and to gain a sixth sense into the business, discover which ones you should pursue
- Evaluate the tools that are available to OEMs to create competitive connectivity programs by integrating market data to measure the effectiveness of connectivity efforts across the industry
- Assess the four business outcomes – loyalty, differentiation, monetization and quality – that every piece of the connected car should be tied to. Examine the specific solutions driving maturity in the market.
The layers of cyber security within the car seem to be never ending. First step to securing the car is through the developmental cycle and the architectural design. In this case study presentation, tear back each of these layers and adopt a migration strategy towards a more secure solution.
One department at Ford has taken successful steps to gradually modernize software development workflows, performing an amazingly fast transformation. A "dive-right-in approach" has allowed the department to leverage the best of agile practices, facilitating innovation like never before.
- Discover how transforming software development workflows, at enterprise scale, is both possible and rewarding
- Learn what “Minimum Viable Product” means in a 113 year old company
- Uncover the three simple steps that will enable you to also "dive right in" and start your own department's transformational journey
For ADAS technology to succeed, engineers must understand how consumers are leveraging their innovations on the roads. Ponder a new approach (beyond focus groups) to how continual process improvement may be achieved through in-vehicle monitoring and advanced big data sciences.
- Discover through telemetry and in-vehicle video what active safety features and other forms of automation consumers are using. By understanding which features people use and in which situations, we can more successfully push for the adoption of automated driving technology
- Figure out which automated features are not being used, either because they are not making driving easier or because they are confusing/irritating the consumer so that design teams can make changes to future platforms and iterative short term software updates
- Learn how greater data availability will enhance the industry’s ability to prove the efficacy of technologies and provide insights on misuse/abuse that, unless controlled through exceptional human-centred engineering, will continue to color the consumer’s image of technology through the lens of today’s media
Smart cities are a ‘system of connected systems’ including public services, health care, supply chains, transportation and more. See how the connected, autonomous car can be the center of this system.
- Understand the value of insights gained from vehicle, city and ambient data, like traffic flows, and how to analyze data integrated from different sources, eg via specific taxonomies
- Connected, autonomous, electric? Discuss how new technologies are changing the debate of the role of cars in cities as they become safer, more efficient and more useful!
- Get an update on smart city pilots worldwide, including the latest on the US DOT’s smart cities challenge, to get the key takeaways for what is working, and what is no
The Cloud has become indispensable at home for movies, security, communication, and personal assistance. What will it mean in the car when the pipe to the car is as large as or larger than the pipe to the home?
- See how cloud based navigation and mapping can provide rich POIs, pinpointing high graphic weather, traffic hazards, potholes and road conditions, thus creating a safer and better driving experience
- Bridge the gap between living room and Interstate by embracing cloud based voice control as a personal assistant for mail, text, query, news and alerts
- ‘Autonomous Car Demonstrations Trips’ parade the fact they collect terabytes of data – but why? If the data is worth collecting it is worth analysing, real-time, in the cloud. Direct two way communication in and out of the car; secure, global capacity and coverage.
Co-Founder and Presiden
How do millennials really feel about ride sharing and new car ownership models? Hear what our panel of Gen Y/Z consumers see as the future of transportation and discover where the traditional car fits in, if at all?
- Analyze the preferences of millennials towards car sharing, connectivity and autonomous vehicles from results gathered from focus groups
- Explore the trends in urbanization and mobility and what mobility will really mean in 2030
- Identify what the auto industry needs to do to adapt to a transformative urban future
With autonomous cars becoming a reality, the requirements for maps are changing. In addition to guiding people from A to B, maps must now also play a role in helping vehicles become more safe, eco-friendly and comfortable.
- Undeniably, autonomous driving will require an advanced on-board map to support various vehicle systems. Explore the role of the map in autonomous driving and how it can be leveraged to fulfill a broad range of advanced driving applications.
- Learn how maps will play a crucial role in localizing the vehicle and seeing beyond the vehicle’s sensor horizon, extending the range of in-car sensors in autonomous driving modes.
- Leverage big data experience and infrastructure to expand your product reach in the autonomous driving evolution based on high-quality intelligent map-making, combining professional sources, active community input and sensor data
Vice President Product Management, Automotive Sales & Marketing
Companies in the automotive tech space are being snapped up as investors bet big on future cars and mobility. Hear from the experts how to capitalize on new opportunities.
- Uncover the major themes investors are excited about moving towards 2017 and where they plan to deploy capital so you can follow the money
- Identify how to deploy your resources more effectively to grow your capital and maximize the benefits from acquisitions when incorporating small companies into your structure
- Collaborators or competitors? Understand how investors and automakers can work together to build value, plus assess the outcomes of increased automaker-start-up outreach
A handpicked selection of start-up companies reveal the innovations that are set to shake-up automotive.
The entrepreneurs will take to the stage to share their visions for the future of the vehicle and mobility. At the conclusion of the hustings the audience will vote on the most promising pitch.
Feedback will be provided from the previous panelists.
(Co-Founder Hughes Telematics), President & CTO
Today's strategic differentiator in auto tech is software's ability to provide new services that make driving more enjoyable and seamless. Discover the virtual trends that are disrupting automotive in the near future
- With widespread belief that traditional ICT companies will shake up automotive, learn what digitalization means for the value chain and discover if ground-breaking innovations can be brought to the market faster
- The Automotive Retail Model Shifts: As the car becomes more personal, customizable and in constant need of being updated, learn how the real revenue potential for automakers lies after the purchase or through a model where consumer don't purchase at all
- Learn from the lessons of the mobile market - embrace a software-centric business model that offers value added maintenance-based services which offers a recurring revenue stream
It’s no coincidence that many automakers now have innovation labs in Silicon Valley. The future of transportation is changing from discrete product ownership to driving as a service. To adapt, new business models and skill sets will be required to deliver the best UX and technology. Can this be done by incumbent players?
- As automotive moves from a hardware manufacturing society to one steeped in software development, assess how internal structures, processes and cultures need to change
- Understand what skill sets are required for automotive companies to be effective in the future, and learn the different strategies are being implementing to get an idea of what might work for you
- Attract, integrate and retain: get to grips with how to engage talent in a way that works for both parties
General Manager for Connected Services
Volkswagen Group of America
Global Director, Vehicle Electrification & Infrastructure
Product Lifecycle Services for Industrial & Automotive
Head, U.S. Automotive Practice
With so much happening in this burgeoning space and new technology and products being launched left right and center, ensure that your intellectual property is protected.
- Get an introduction to the U.S. Patent and Trademark Office Midwest Regional Office based in Detroit and the area it serves
- Understand how the U.S. Patent and Trademark Office can help you to protect your intellectual property, plus the IP Attaché Program that helps individuals and businesses protect their IP aboard
- Get up-to-speed on current USPTO initiatives and hear organizational updates so that you can take every advantage of the resources are available to you.
United States Patent and Trademark Office
We need to understand the value of integrating telematics into the claims process - with a specific focus on events that take place after a car accident.
- Streamline the claims process and ensure quickly accessible and easily interpreted UBI data to distinguish minor incidents from crashes using direction of force, damage description and severity
- Tell-tale telematics. Understand how telematics can increase the speed and accuracy of reporting while mapping the accident and areas of damage to the vehicle
- How can telematics streamline the involvement of road side assistance, emergency services, rental cars and repair shops to reduce soft leakage and improve the customer journey?
Director of Business Development
The digitization of consumer’s lives is impacting insurance in a number of ways, presenting both the opportunity for more accurate coverage and the challenge of new mobility trends.
- Two sizes fit all! Gain consumer acceptance through smartphone solutions in order to build trust for hardware installation and data accuracy - learn how to integrate this approach
- Understand how road safety and traffic management will be impacted by smart city i.e. V2I (vehicle to infrastructure) so you can get an insight to how the business of insurance is changing
- IoT brings a new ecosystem. Build partnerships with insurers that enable them access to multiple data sets from multiple devices to build more accurate auto risk assessments
New mobility and safety services are transforming vehicle use cases develop and evolve. Take a look at how to insure the car and drivers of the future.
- A bundled ecosystem. Understand how boundaries between different transportation modes blur with a comprehensive mobility model. Create the insurance offering to match
- Understand how the emergence of connected car mobility (e-hailing, car sharing fleets, P2P car rental) presents a momentous shift in underwriting strategy and opportunity for new business
- Assess the impact that autonomous car tech. and driver support such as Intelligent Speed Adaptation (ISA) will have on the insurance business model as claims rates are driven down
Head, Product Innovation
VP Business Development
Learn how the as-yet-undefined 5G technology will augment today's 4G networks to impact car digitalization and automation and figure out what new commercial models will spring up around it.
Sales Director Automotive
The key value of telematics is not just in monetization, but also delivering a premium and integrated vehicle ownership experience.
- 64% of dealers state that customer retention is their primary concern, yet 83% report that their current systems do not support a superior ownership experience. Identify the ways telematics offerings can improve retention and ultimately profit margins.
- Understand how operational services such as geofencing and arrival alerts can save time for dealerships, enabling higher efficiency
- Building great relationships: Realize how connections between OEMs, dealers and customers can improve not just the customer experience but also ultimately the ownership experience
The success of connected car features live and die on the ability to sell them to consumers. Discover how dealers can make the digital car an irresistible proposition.
- Insights = Loyalty = Revenue! Learn the types of insights (e.g. remote diagnostics tools) that the dealer can use to provide an exceptional customer experience and thus capture and retain customers
- Selling cars in an IoT world. As retail becomes more connected, learn the need for the consumer to enter into a blended, unified conversation with OEM and dealer so that they have a rich UX
- Discover the future role of the dealer as car ownership models change. Will the dealer skill set change to manage fleets of vehicles involving maintenance, tracking etc?
The IoT means different things to different industries. Here we focus on what the IoT means within automotive as the car connects to smart cities, infrastructure and home.
- Look how the smartphone is the lynchpin to enabling the IoT in the vehicle e.g. through remote unlocking and ignition, and will continue to be at the heart of automotive IoT strategies
- Understand how different players in the IoT are deriving value from the data sets being produced, e.g. city infrastructure linking people to private and public transport and services
- Learn how to connect to the IoT through established APIs that allow OEMs and 3rd parties to design, develop and deploy their own IoT applications
Connectivity Keynotes Mobility Keynotes Autonomy Keynotes
Digital Dashboard Track Mobility & Fleet Track ADAS to Autonomous Track Security Track
Connectivity Keynotes Mobility & Autonomy Keynotes
Disruptive Innovation Track Insurance & Legal Track Data and CRM