Crucial Debates Shaping Auto Tech

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What the Connected Car can do for you?

 

Klas Bendrik, VP & Group CIO, Volvo Car Group

The Role of the CXO: Creating the Organizational Conditions for Success

As connectivity transforms the future of the car our focus as an industry often falls on technologies and business models that lay behind it.

But there is a growing realization that success will ultimately rest on the ability of large organizations, including OEMs, to structure their team's in-line with the new landscape.  

In this first-of-a-kind panel, three top automotive execs will openly discuss the challenges and opportunities that they face in aligning their teams towards success.

We also share results of a ‘Voice of the Industry' survey to illustrate how groups at every level of the industry feel about their organization's ability to adapt to the new realities of a connected car.

Brian Simmermon, VP & CIO, Subaru of America
Moderator: Jeff Hannah, Director North America, SBD

The Ethics of Autonomous Vehicles

The promise of self-driving cars is truly phenomenal; eliminating road deaths, mobilizing the elderly and reducing emissions is just the start. But have you considered the ethical questions at stake?

  • Just because we can, doesn't necessarily mean we should! Unpick the philosophers take on right and wrongs of the self-driving car
  • Can software be programmed to ensure the vehicle reacts ethically? From the berth required around a cyclist, to decision making in life or death scenarios
  • Examine the socio -economic implications of the autonomous vehicle. Will fewer road deaths = reduced organ donation? How will employment rates be affected?

Chris Gerdes, Director, Center for Automotive Research Stanford

Building Smart Infrastructure - Not White Elephants!

Self-driving cars are coming - that is clear. But do planners realize their benefits and are they agile enough to assimilate rapid tech. evolution into their infrastructure provisioning?

  • Think, in a world of autonomous vehicles, current investments in rail may no longer make sense; financially or environmentally. Are MPOs tied to outmoded investment priorities?
  • Maintaining a smart network. With basic road markings often not fit for purpose, can we expect authorities to keep the critical v2x communications network up-to-date? 
  • Education, Education, Education. Learn how to speak as an industry to legislators and ensure city, state and federal plans are aligned with the latest tech. capabilities

Randal O'Toole, Senior Fellow, The Cato Institute
Marc Scribner, Fellow, Competitive Enterprise Institute

Real-Time Maps Transform the Location Experience

Highly accurate maps are crucial to support location awareness in a connected world Brought -in or embedded mapping are standard for every driver. How can OEMs use their map proposition to differentiate?

  • Learn how real-time maps deliver the highest quality and minimize the time between detecting changes and updating the map on the end-user's device
  • “You have reached your destination”. Understand how highly accurate digital 3D maps are crucial to deliver near-future use cases such as Highly Automated Driving
  • What's next? Discuss future developments in the field of digital maps, and how it will power the end-user's connected lifestyle on various devices, in and out of the car

Alain De Taeye, Management Board, TomTom

Legality of Data and the Self-Driving Vehicle

It's the elephant in the room; whilst aspiring to design technology that saves lives - the path will not be perfect. Confront the tough legal issues that will define the future of automotive innovation.

  • Where does the buck stop; automaker, component manufacturer, standard maker? Maybe the organization in question is no longer operational. Tackle the liability minefield  
  • The modification conundrum. Can an OEM be at fault if a vehicle that was certified at the point of production is subject to third party aftermarket changes?!
  • Judge Dead! With autonomy emerging from the realm of science fiction, how can a non-technical and possibly an aging judiciary correctly assimilate data into apportioning blame?

Bryant Walker Smith, Assistant Professor, School of Law and School of Engineering, University of South Carolina / Fellow, Center for Automotive Research Stanford (CARS)

Legislation: A Blessing & A Curse!

From a tech. standpoint, self-driving vehicles are a matter of not if, but when. But there are no such legislative certainties.

  • Federal vs. State. Gauge the political appetite across the legislatures for taking autonomous vehicles from the test beds to our highways 
  • The self-driving frontier: Identify how to work with the pioneering states enacting rulemaking to enable test vehicles and advanced automated systems
  • The global view: Map out a global legislative environment to ensure that the closest thing to international tech interoperability approach can be achieved

Cathie Curtis, Director Vehicle Programs, AAMVA
Jude Hurin, Management Services and Programs Division, Nevada DMV

Transforming In-Car Entertainment (with Dragons)

There's only so far that in-car entertainment can go, right? Well it's time to think again.

Hear how Microsoft and DreamWorks created the world's first social-mobile location game for car passengers; Dragon Adventure World Explorer. But there is more to this than dragons!

Learn how to leverage real-time connected vehicle data (mapping, POI, weather etc.) and mobile devices to create engaging, exciting and potentially monetizable services that push the boundaries of what is possible in the car. It's IVI, just not as we know it!

Bryan Biniak, VP & General Manager, Microsoft
Jim Mainard, VP & Head of Digital Strategy & New Business Development, DreamWorks

Telematics Keynotes

OEM Announcement: NissanConnect - Service Launch

Dan Teeter, Director Vehicle Connected Services, Nissan

Data Transforms the Automotive Industry

Data and its transformative power continue to make headlines. Auto-OEMs are getting to grips with vehicle data management and utilization - but this is just the tip of the iceberg.

  • One step ahead. Explore how data mining advancements, the cloud and high speed cellular networks are enabling predictive analytics to anticipate drivers' and vehicles' needs
  • How do you collect, validate and analyze real-time info from growing data points such as marketers, infrastructure and the environment to create a contextualized driving experience?
  • Data sharing, privacy & ownership. With a growing number of ‘data-insensitive' millennials taking to the wheel, consider which parties could have access to data and the ethics of this

Steve Schwinke, Job Title TBC, GM
Arun Murthy, Founder, HortonWorks

The Car & the Connected Society

With the car being a key part of the connected lifestyle, ensuring compatibility with the home, office and the city is crucial. We explore the car in its role in the connected lifestyle.

  • Look at how intelligent technologies, such as smart watches and thermostats, are working together with the vehicle in the IoT to create convenience and efficiency
  • Consider the implications on automotive data houses as more devices become a part of the connected lifestyle and how to access and utilize data from other verticals to enhance UX
  • Examine the infrastructure required as mobility enters the connected lifestyle at large, including cellular vs satellite and integrated cloud solutions to create that all important seamless experience

Steffen Neumann, Manager App Development, Mercedes-Benz R&D
Ajai Vasudevan, Assistant Vice President & Senior Client Partner, Manufacturing & Logistics, Cognizant
Toshiro Muramatsu, Director, Vehicle Information Technology Division Silicon Valley, Nissan

Connected Services Usage: A Vital Metric

How many $ Billions are spent on infotainment features that consumers don't use? Conversely, how much does a positive IVI experience drive loyalty? Get never before heard results from a study with 24,000 US and Chinese drivers.

  • Understand the link between different consumer groups and their usage of different technologies
  • Identify preventable and non-preventable reasons for low usage of in-car technology to maximize use of IVI features
  • Analyze the cost of low usage rate (redundant features) and the value of high usage rates (brand loyalty/satisfaction) of in-car technology

PLUS - EXCLUSIVE END-USER PANEL. Hear directly from existing infotainment users with first-hand experience of in-car tech! Understand how and when they use - or don't use - their connected car services!

Ian Beavis, Executive Vice President Global Automotive, Nielsen
Moderator: Andrew Hart, Director, SBD
+a panel of IVI end-users

How Well Connected Are We?

The visions for the connected car are glorious - the IoT, the self-driving car & smart cities. We temper these visions with realism and focus on what is needed to pave the road forward.

  • Customer loyalty. Look at how connectivity is providing a wealth of opportunities to engage with drivers e.g. customer service and in-car requirements, to help maintain loyal and satisfied customers
  • Beyond infotainment. Consider the business case for the connected car and its evolution. What are the key connected features today that will bring value to your customers and brand?
  • Global solutions. Look at how to remove the complexities of foreign markets so that a solution can be adapted to different regions in a cost-effective & locally appealing way

Martin Rosell, Managing Director, WirelessCar

Leveraging Telematics Data in a Connected World

With connected devices expected to go from under 20 million in 2014 to over 60 million by 2020 the next opportunity comes from generating value with all this information.

  • Look how open source Hadoop has become the central component in modern data architecture for deriving value from the telematics data supply chain, from manufacturing to MVNOs
  • Discuss how ingesting streaming packets to a central data store & evaluating complex event conditions across multiple data types can be done in an economical infrastructure that can support long-term history
  • Explore new concepts, such as ‘schema on read' vs. ‘schema on write', that are enabling access to data in real time applying static and predictive analytics to the full breadth of a business

Herb Cunitz, President, Hortonworks

Insurance Telematics: The Data Connection Equation

It's all about data! Assess the latest developments in insurance telematics data capture and analytics to analyze the position of one of the key pieces to the insurance data puzzle; the automakers.

  • OEM Platform. With some of the most critical and valuable data yielded, gauge the OEMs stance in the concept of ‘Telematics Device Portfolio'
  • Upgraded tech. Take a look at the latest capabilities of insurance telematics tech, new devices and advanced analytics tools, that will enable new services for improving ROI
  • Market segmentation. Investigate how to segment the market and offer relevant telematics programs to create buy-in from customers thinking about an insurance telematics policy

Jonathan Hewett, CMO, Octo Telematics

The Data Exchange: Getting the Balance Right

Leveraging vehicle and driver data, OEMs, dealers and developers will be able to create new vehicle experiences, better products & new business models. Look at how to kick start the data-exchange.

  • Navigate the obstacles of data privacy and ownership to ensure customers' interests are put first while maintaining healthy partnerships between OEMs and 3rd parties
  • Consider a value chain where OEMs open up the data pipe (similar to the mobile vertical) and engage in multiple partnerships with tech providers
  • Exclusive study: See insights and interviews from recent research that reveals evidence of how drivers, dealers, developers and automotive leads would like to participate in this data exchange

Raj Paul, VP, Automotive and Emerging Technologies, Lochbridge

Preparing the Car for Tomorrow's Tech, Today!

While the gap between technology and the automotive world narrows, upgrading tech in your vehicle isn't as easy as upgrading your phone, but it could be. We examine the elements needed.

  • Look how modular hardware fits into the connected car hype, e.g. swappable core processing units that enable new advances in mobility models, safety, & autonomous cars
  • Consider how the aftermarket will continue to be an important part of the connected car road map and not a diminishing part of the value chain
  • Understand the design implications of modularity & firmware over-the-air updatability, for OEMs in enabling upgradable modules to provide a constantly up-to-date UX

Tom Gregor, VP of Product Development, KORE Wireless Group

Billions of Connected Things: Ingredients for Interoperability

The road to delivering a seamless, interoperable connected car experience is full of obstacles, and no company will make it by going it alone. We shed light on the key challenges and opportunities.

  • Not just another “thing.” Look at the strategic implications of cars in the internet of things, e.g. data ownership & management, to optimize communications between vehicles and things
  • The power of APIs and integration. Envision the perfect orchestration of things, people and systems - including the cloud platforms that will fuel digital driving experiences.
  • Outsourcing is in. Discover how to boost the creativity, innovation, quality & functionality of your technology services at lower price points by bringing in key service partners

David Miller, CSO, Covisint

Data & the Automotive Sphere of Monetization

The ROI expectations on spending billions of $'s building connected cars are high. We look into an untapped revenue stream.

  • Explore how new data sources from tech, such as wearables, are increasing OEM revenue opportunities but adding to the challenge of creating seamless connectivity experiences
  • Collaboration. Look how the enablement of strategies, including LBS & promotional secondary tier monetization, require a set of tech. solutions applied in convergence
  • Consider the regulatory and privacy issues with personal data that must be considered to ensure that data monetization strategies are foolproof

Prasad Satyavolu, Global Head Innovation, Cognizant

Create Satisfaction from the Connected Service Department

In guaranteeing customer satisfaction and loyalty throughout the vehicle lifecycle - service and maintenance is crucial. See how telematics is the key to mastering this.

  • Utilize vehicle diagnostics and online scheduling to improve customer retention by creating a pain-free vehicle ownership experience  
  • Discuss the ‘Connected Service Journey' and meet expectation of tech savvy owners that service advisors should have critical vehicle info at their fingertips
  • Consider the connected service dept. of the future; including creating insurance breaks for regular services and the employee training to deal with new connected technologies

Gary Kalk, President & CEO, Dealer-FX

The Networked Society & the Connected Car Cloud

With the cloud in place and the car playing a key role in the connected society; it's time to move from car centric solutions and look to a business and customer centric value proposition. Explore how OEMs can harness the cloud and create an API economy that leverages increased touch points with their customers and ecosystems beyond the vehicle.

Magnus Lundgren, Head of Connected Vehicle Cloud, Ericsson

Building a Secure Vehicle Architecture

Connected cars are rapidly changing the relationship drivers have with their vehicles. And as connectivity features grow, so do the relationships associated with a vehicle - from OEMs to carriers to government policy makers. This makes building a secure architecture for vehicles more challenging than ever. Locking down data in the vehicle can be life-critical, and yet OEMs need to get it done quickly and cost-effectively. Derek Kuhn will discuss the technology implications of connected cars and recommend best practices for designing a vehicle architecture that minimizes attack surfaces and ensures data privacy.

Derek Kuhn, vice president sales, BlackBerry Technology Solutions

Mobility Keynotes

The Trends Reshaping Urban Mobility

The way people move is changing forever. Map out the shifting urban mobility landscape to understand its impact on business and society.

  • Explore the trends driving the evolution of mobility; from urbanization to the sharing economy. How they are impacting long held patterns of behavior?
  • A to B just got a lot more intelligent! From inter-modality to smart parking, see how integrated mobility is set to enable a seamless door to door journey
  • Map out the future of commercial urban mobility, including freight and corporate fleets to see how connectivity is optimizing  final mile logistics  and reducing the carbon footprint

Vishwas Shankar, Automotive & Transportation Program Manager, Frost & Sullivan

Where Smart Mobility Meets Sustainability

Sustainability is one of the key forces behind smart mobility. Get a glimpse of how Ford is harnessing cutting edge technologies to enable sustainable vehicles and urban environments.

  • Grasp the possibilities presented by remotely controlling vehicles via 4G networks, from efficient operational solutions to the futuristic “avatar valet” parking!
  • Learn how sensors and real-time data are making finding an open parking space faster while reducing emissions and congestion in urban environments
  • Look at the Ford's latest electric vehicle initiatives, including home energy management, storage batteries and faster EV charging times

Mike Tinskey, Global Director of Vehicle Electrification & Infrastructure, Ford Motor Company

Convenience Is King: Putting Consumer Needs First

Automotive is not immune to on-demand economy.

Remember the last time you bought a DVD? It probably wasn't long ago - but that already seems outdated, right? Why own a single DVD when you can stream every film ever made!

But how does this apply to automotive?

Think beyond just selling cars to get inside the real transportation needs of the 21st consumer. Create convenient, affordable and engaging mobility services that put the consumer in control!

Henry Bzeih, Head of Connected Car/CTO, Kia

City Design: Laying the Foundations of Smart Mobility

Understand how the upcoming new smart mobility paradigm gives us the perfect tool to redesign the world focused on “livibility” design.

  • Explore how the future will disrupt the automotive “monoculture”, with “mobility on demand” enabling more variation in the shape, type and size of vehicles
  • One size fits all? More flexibility in mobility can address global, regional, and local movement needs with cities being redesigned to offer greater value and experience to citizens
  • Repurpose, refit, redesign: discover the opportunities for businesses to innovate, from mobility-integrated real estate ventures to building new communities and infrastructure

Dan Sturges, Design Director, SAM Labs

Intermodal Transportation: It's Not Just About the Car

Automotive doesn't exist in a silo. Explore how the car fits into the intermodal transportation picture in the shift towards on-demand urban mobility.

  • Map out how to seamlessly connect with other forms of transit to meet consumer and city demand for an effective, efficient way of optimizing journeys door-to-door.
  • Understand the importance of collating accurate, real time data from different sources and seamlessly conveying it to the customer – is the car always the best way?
  • Overcome the challenges of bringing together physical and digital infrastructure to integrate information from disparate legacy transportation platforms

Tim Evavold, Director of Automotive Delivery, Covisint
Joseph Kopser, Founder & CEO, RideScout
John MacLeod, CEO, Rivet Radio

Mobility Track

Car Sharing: The Toolbox for Shared Fleet Management

The car sharing explosion is coming - creating huge opportunities for fleet telematics growth. Get to grips with the nuts and bolts of operating fleets of shared vehicles.

  • Peer to peer, point to point, one-way rides, and more! There's many ways to run a car sharing business. Assess the business models to design tools in-line with new demands
  • Wheels where you need them. Understand the logistics around operating a fleet of shared vehicles, from negotiating parking to ensuring vehicles are in the right place at the right time
  • Car Sharing 2.0: Explore the next gen. car sharing tech enabling new free-floating fleets, improved reservation, and locking, as well as potential uses for data coming off devices

Sylvano Carrasco, Vice-President of Hardware and Telematics, Getaround
Moderator: Julian Espiritu, Managing Director, Abrams Carsharing Advisors

Congestion Relief for Smarter Cities

The science of mass vehicle transit is providing headaches the world over. Assess how to unblock the gridlock and put the connected car at the centre of the smart city.

  • Understand how crowd sourced traffic data, public road info. and other transport networks can give real-time routing updates as well as inform future infrastructure design
  • 30% of congestion is a result of searching for parking! Remove drivers' frustration and manage traffic flow with smart parking aided by sensors and data
  • Policy: friend or foe? Breakdown how data backed policies and planning, such as flexible congestion charging, can influence driver behavior and manage traffic more effectively

Nick Cohn, Senior Business Developer, TomTom

The New Mobility Order. Are Insurers & Legal Ready?

In the new mobility era - many long held norms are about to be ripped up. Debate the legal ramifications of the new transportation landscape.

  • Shared vehicles have a higher use rate than the traditional rented vehicle, and therefore higher accident rate. How will this be reflected in insurance premiums?
  • The liability question: Tricky ride sharing cases have highlighted that liability lines can be blurry, how can we accurately determine if an accident occurred during commercial use?
  • Regulating change: The conflicts between shared mobility companies and cities has been well publicized. What's the way forward?

Christopher Dolan, Owner, Dolan Law Firm

Blurred Lines: The Insurance Piece of the Mobility Puzzle

As new use cases for the vehicle gain serious traction, how will motor insurance adapt to this new era in which the boundaries between personal and commercial driving are no longer clear.

  • Take the regulatory temperature. Assess whether state or federal legislators currently have appetite for rulemaking and how any future regulation may look
  • Create personal auto insurance offerings tailored to ride-sharing drivers to be the first to claim new customers in this burgeoning marketplace  
  • With new mobility start-ups actively investing in self-driving vehicles plot evolving role of insurance as mobility services inevitably become autonomous

Mariel Devesa, Head of Product Innovation, Farmers Insurance

The Start-Ups with Big Ideas for Redefining Mobility

As automotive has ascended to become the hottest technology in the world - more start-ups that ever before are coming to the party with innovations that are redefining how we think of transportation.  And Detroit has become the epicenter of this entrepreneurial mind-set.

In an interactive session, hand-picked finalists from the “Techstars Mobility, driven by Detroit” accelerator will take to the stage to share how their visions for the future of mobility.

Have your say! The voting audience and a very special guest judge from Techstars select the most promising company in a live vote.

Ted Serbinski, Managing Director, Techstars Mobility
Start-ups, TBA

The Future of Connected Fleets

New technology developments coupled with connected highway initiatives hold the potential to revolutionize the fleet business. Debate the tech. deployment timeline and its impact.

  • Discuss the impact of the physical/digital convergence of V2I and integrated corridor management initiatives on future fleet telematics solutions
  • Connectivity features keep improving and can only become more relevant as vehicles need to become increasingly connected to each other, assess the developments being made
  • Explore the business case for platooning and automated technology such as fuel cost reduction, risk avoidance and operational efficiency to boost adoption for operators

Joshua Switkes, Founder and CEO, Peloton Technology

Autonomy Keynotes

From ADAS, to Automated and Autonomous

With daily announcements flooding your inbox - take a step back to get a true view on the development of self-driving vehicles.

  • Autonomous 2020 - pipedream or reality? Evaluate the current legislative and tech. landscape to create a pragmatic deployment time for autonomous driving
  • The Projects. From OEM/R&D lab collaborations to their partnerships with Google - identify the trendsetters who are raising the bar for the whole industry
  • Map out test bed locations and hot spots for autonomous innovation. See where you need to put your corporate footprint to strategically ally with industry pioneers  

Russell Hensley, Principal, McKinsey

Human Factors: Man and Machine Working in Harmony?

Thus far the spotlight has been on tech. that will deliver self-driving cars. However the human is a vital factor as cars transition through the stages of autonomy. How will their actions affect safety and car function?

  • Discuss the distraction effects of a wrong warning, e.g. the human not identifying a real hazard or creating hazards for the following vehicles.  How can this be avoided?
  • Debate the risks of drivers only having control in tricky situations. With limited experience behind the wheel, will automated vehicle drivers be able to cope with complicated scenarios?
  • How can the human mind set be mitigated? It's feasible that if the human knows the car will brake for them, they may drive more recklessly - negating the benefits of the safety system

Bryan Reimer, Research Scientist, MIT

Autonomy Track

Sensors: Detecting their Future

The success of autonomous vehicles hinges on sensor technology; Radar, LiDAR, cameras etc. Get the latest intelligence on creating reliable, market-ready, future-proofed sensors.

  • Step inside the R&D labs that are defining sensor specs i.e. 64 beam LiDAR. Identify the essential development partnerships for remaining on the vanguard of sensor tech.
  • Accuracy is not the only conundrum! Discuss the size, weight and cost restrictions for commercially viable sensors to ensure energy efficiency isn't inhibited
  • Open source, interoperability, plug and play? Will automakers allow for sensors to be replaced by 3rd parties or permit proprietary systems only?

Wolfgang Juchmann, Director Sales & Marketing, Velodyne LiDAR

Sensor Fusion: Autonomous Alchemy

It's not just a matter of size, sensors are better when they work together. See how to harness sensor fusion to create an accurate and robust data foundation for autonomous driving. 

  • Sensor fusion: Discuss the interplay of multiple sensor data sets e.g. which takes the lead if there are differing signals, and how is accuracy affected from amalgamating varying signals?
  • Debate the perfect suite of ADAS functionalities e.g. FCW, LDW and ACC that can integrate to create a highly automated vehicle at the lowest cost and complexity
  • The ultimate intelligent car! Look at combining safety, infotainment, braking and all other computing processors into one ‘Super Computer', saving on size, weight and space

Priyantha Mudalige, Research Engineer & GM's Autonomous Driving Expert, General Motors
Vijitha Chekuri - Director, Connected Vehicle Services, Lochbridge
Mark Lynn, Chief Engineer, Electronic Controls Advanced Engineering activity, Delphi

Connectivity & Self-Driving: Necessary or Nice to Have?

It can be argued that connectivity isn't required for a self-driving vehicle. The counter argument says that unconnected vehicles won't be pleasant for consumers. Which carries more weight?

  • HD mapping: If the vehicle is connected to a cloud hosted HD map, what are the implications on the smoothness of a journey with decisions being made miles out, rather than meters?
  • V2X - just another sensor, or essential to autonomy? Discuss the safety implications of a vehicle being able to see another around the corner, rather than after it's turned
  • The DSRC network, maintenance, certifications - these all require government involvement to develop V2X services - what are the current legislative prospects?

James Keller, Chief Engineer, Honda R&D Americas
Andrew Poliak, global director, business development, QNX

HMI And Keeping The Driver As Involved As Required

To transition from L2, to L3, it is vital that the in-vehicle systems alert the driver to hazards or driving situations where the driver will have to take control from the car.

  • Discuss the research around different warning systems e.g. speech, haptics, lights, beeps etc. to determine which is the most effective at ensuring the driver takes control
  • Take a look at systems that detect the attention of the driver on the road e.g. through head or hand position or cognitive measures for tiredness to ascertain the strength of signal required
  • Assess the complaints of drivers e.g. I've seen the hazard already, or that notification isn't clear enough, in order to develop systems that negate these complaints and avoid switch off

Christian Schumacher, Head of ADAS Business Unit, NAFTA at Continental

Telematics Track

Infotainment & Perfecting User Experience

The future of in-car experiences has never looked so diverse! But no one has really perfected this important element with HMIs, centre stacks & application designs constantly changing.

  • Leverage the changing form factors of portable devices, heads-up displays and rear-seat entertainment to create powerful user experiences
  • Take control. Evaluate the next wave of in-vehicle UI tech. including gesture control and haptic feedback to see where the trend is heading
  • More than entertainment: How are wearables and health and wellness solutions being incorporated into the vehicle to ensure driver and passenger safety?

Gary Strumolo, Manager of Vehicle Design and Infotronics, Ford
Brian Radloff, Director, Nuance

Cybersecurity: Hackers Take Control of the Wheel

Never before has the automotive space been under so much scrutiny when it comes to security. The consequences of a malicious third party gaining access to a network of vehicles are almost unthinkable.

  • Access denied. Consider the latest security tech in the connected car including data encryption and user authentication to ensure solutions are in-penetrable to threats
  • You're being safe. Is your partner? See how to ensure that security standards are met from intrusion prevention systems to DoS defence systems to guarantee a successful partnership
  • Consider the resource expectation that security for connected vehicles necessitates, such as increased processing power and regular software updates to ensure standards are met

Walter Buga, Founder & CEO, Arynga
Joe Fabbre, Director of Platform Solutions, Green Hills Software
Christina Rux, Product Manager, WirelessCar

Preparing for a Data Onslaught

As we anticipate a surge in data coming from the connected car and its surroundings, we analyze the implications on IT architecture and data management for all involved.

  • Take a look at some of the latest vehicle data capture technology, such as sensors and V2V tech, to give you an idea of what data sets of the future will look like
  • Understand the demands that high volumes of data puts on software, including reliability, endurance and data preservation to ensure solution performance, quality and longevity
  • Data management. Analyze the IT set-up and core competencies for effective data management now and in the future and consider the opportunity for your organization

Kerri McConnell, Vice President of Sales & Marketing, Datalight

Software Security for Automotive Systems

Contrary to popular belief, it is possible to build absolutely secure and reliable software for the connected car. Managing complexity with provable separation is the key. We take a look at how this is done.

  • Examine common security challenges encountered when designing automotive-grade software architecture such as future proofing and product line scalability
  • Review a software architecture and development techniques for building provably secure software leveraging software-based separation as a foundational component of the system
  • Consider aspects beyond the software architecture, including management of the development processes, secure boot, software updates, and key management that contribute to the overall security of the system

Joe Fabbre, Director of Platform Solutions, Green Hills Software

 

Connected Infotainment - What Consumers Want

Infotainment is a key touch point between suppliers, both OEMs and 3rd parties, and the driver. We explore the many opportunities the in-car experience provides to engage with the customer.

  • Bespoke experiences. Look at in-car personalization and how special solutions, such as recommendation technologies can be applied to anticipate driver and passenger needs
  • Cell phone legacies. Explore new automotive connectivity frameworks that go beyond simply replicating the mobile phone experience to provide a more engaging driving experience
  • Discuss how automakers and their partners can elevate their brand by taking ownership of the connected experience rather than relying on non-native devices for OS & apps
David Taylor, Managing Director and CTO, AUPEO! GmbH

How to Make Money with Connected Cars

A growing number of connected car apps provide convenience and entertainment for consumers, but where is the most revenue potential and for whom? A panel of experts will explore.

  • Brand experience and loyalty: How an integrated connected vehicle strategy, involving  OEM, dealer and consumer affects brand identity, ownership experience and repurchase loyalty
  • Dealer network profitability: See how connected platforms enable automotive dealerships to compete for sales & differentiate themselves from independent/aftermarket chains
  • What do customers expect and ultimately pay for? Beyond infotainment, how do pragmatic applications e.g on-board diagnostics and roadside assistance create value for the consumer

Moderator: Chris Ice, VP of Product Marketing, Xtime

UBI: How Do You Solve A Problem Like Adoption?

For a UBI program to truly succeed, a clear value proposition and shift in consumer mentality is crucial. Lay the plan for wider UBI adoption.

  • Empower the consumer: Telematics gives drivers control of their policy destiny; drive better, pay less! Ensure that this simple truth doesn't get lost in translation
  • Harness the regular interaction between consumer and insurer enabled by telematics, plus the power of VAS to improve relationships and increase customer retention
  • Create demographic  specific  messages e.g. safety benefits for older drivers and analyze as yet untapped segments to increase the uptake of a UBI programs

John P. Heffernan, AVP/Director- Standard Lines Strategic Initiatives, State Auto Insurance Group
Speaker TBC, Allstate Insurance
Steven Fernandes, Assistant Director- Product Development, The Hartford
Nino Tarantino, CEO North America, Octo Telematics

Better, Faster, Stronger Innovation: The OEM-Startup Relationship

The automotive industry is under pressure to innovate at the speed of consumer electronics. While OEMs have dozens of reasons to be cautious, they, and their tier 1 vendors are making moves to find and integrate new products, services, and technologies.

  • Needle in a haystack? Learn the tools for finding the right startup partners to deliver new technology options and ensure cars aren't out of date when they hit the showroom
  • Shark Tank: Get to grips with how to approach OEMs and present your pitch in a way that best represents your offerings
  • Understand the relationship between OEMs, tier 1s, and their startup partners; how to work together, what each needs, and the challenges faced to maximise partnerships

Moderator: Liz Kerton, Executive Director, Autotech Council
Bret Scott, Head of Silicon Valley Future Technologies,Fiat Chrysler Automobiles

 

Build Relationships, Curate Experiences

A critical mass of data is sitting in the cloud ready to be analyzed. It could just reveal all there is to know about your customers! But how do you best utilize this invaluable resource?

  • See how curating a customer's experience throughout the lifecycle - based on their individual mobility needs is a key differentiator and loyalty driver
  • Move from real-time CRM to proactive CRM with predictive modelling and contextualized communications to get ahead of the customer and your competitors
  • Tomorrow's relationship. Own and manage customer relationships across the new models of mobility to ensure that automotive continues to be the transportation gatekeepers

Robert Gee, Head of Product Management, Software and Connected Solutions, Continental
Scott Frank, Vice President of Marketing, Airbiquity

The Aftermarket: Not Native? Not a Problem

Here's something you already knew - there's a goldmine of not-connected cars out there. Through OBD2 ports, Bluetooth and smartphones there's no reason that this huge base of vehicles can't be offering the services that their shiny connected cousins are now flouting on dealers' forecourts.

What's more is that the aftermarket is here to stay. In a reverse logic way, modular hardware will be how we keep today's cars up-to-date…tomorrow! We go back to the future with the aftermarket.

Eddie Meyersick, VP of Telematics, KORE Wireless Group

Giving Dealers a Hand

Tesla aims to skip the middleman, but for the rest, dealers remain a crucial step and legal obligation in the vehicle purchasing process. We discuss the role of the dealer now and in the future.

  • Consider the new opportunities that connected car data provides dealers such as real-time prognostics and predictive analysis to help them build your brand image and drive loyalty
  • Look at how the dealers' remit moves beyond simply selling cars to a competent tutor of in-car connected services and all the questions, challenges and training that it requires
  • Explore the role of dealers in 2020. Will there still be legislation in place protecting dealers and how does the game change when it is not consumers but mobility firms purchasing cars?

David Jumpa, Chief Revenue Officer, Airbiquity
Tim Evavold, Director of Automotive Delivery, Covisint

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Contact The Team

Please get in touch with us any time on the details below.

TU-Automotive
(UStf) 1 800 814 3459 ext 7585
(Global) T: +44 (0) 20 7375 7585
detroit@tu-auto.com

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